公开(公告)号：US11748783B1

公开(公告)日：2023-09-05

申请号：US16670747

申请日：2019-10-31

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

公开(公告)号：US20210319130A1

公开(公告)日：2021-10-14

申请号：US17354957

申请日：2021-06-22

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Wenlong Dong ,  Marc Alexander Celani ,  Xianliang Zha ,  Yunqing Chen ,  Harikrishna Madadi Reddy ,  Junqiang Lan ,  Chien Cheng Liu ,  Raghuvardhan Moola ,  Haluk Ucar ,  Sujith Srinivasan ,  Handong Li ,  Xing Cindy Chen ,  Tuo Wang ,  Zhao Wang ,  Baheerathan Anandharengan ,  Gaurang Chaudhari ,  Prahlad Rao Venkatapuram ,  Srikanth Alaparthi ,  James Alexander Morle ,  Vincent Matthew Malfa ,  Yassir Azziz ,  Chien-Chung Chen ,  Yan Cui ,  Pedro Eugenio Rocha Pedreira ,  Stavros Harizopoulos

IPC: G06F21/62 ,  G06F16/22 ,  G06F16/901 ,  G06T3/40

Abstract: The disclosed may include various systems and methods for improving the efficiency and scalability of large-scale systems. For example, the disclosed may include systems and methods for automatic privacy enforcement using privacy-aware infrastructure, scalable general-purpose low cost integer motion search, efficient scaler filter coefficients layout for flexible scaling quality control with limited hardware resources, hardware optimization for power saving with both different codecs enabled, optimizing storage overhead and performance for large distributed data warehouse, mass and volume efficient integration of intersatellite link terminals to a satellite bus, and overcoming retention limit for memory-based distributed database systems.

公开(公告)号：US09900321B2

公开(公告)日：2018-02-20

申请号：US14852420

申请日：2015-09-11

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Loren William Abrams ,  Yi Huang ,  Stephane Taine ,  Jonathan Kenn Lewis

IPC: H04L29/06 ,  G06F17/30

CPC classification number: H04L63/105 ,  G06F17/30 ,  H04L63/205

Abstract: Online system users interact with one or more third party systems, with the online system maintaining an account for each of its users and each third party system maintaining a third party account for each of its users. The online system compares information in a user's account to accessible information in third party accounts and establishes connections between the user's account and o third party accounts based on the comparisons. A connection between the user's account and a third party account includes a confidence level indicating a likelihood of the third party account being associated with the user of the online system corresponding to the account. A third party system may request information from the online system about a user specifying a threshold confidence level, allowing the online system to return information from third party accounts having connections to the user's account with at least the threshold confidence level.

公开(公告)号：US20170364957A1

公开(公告)日：2017-12-21

申请号：US15184246

申请日：2016-06-16

Applicant: Facebook, Inc.

Inventor： Yuguang Wu ,  Yi Huang

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0255

Abstract: An online system identifies target audience for distributing content items based on historical activity of users. The online system receives information describing events representing actions of users performed on the online system or on an external system and stores the information as action logs. The online system receives targeting criteria specified as expressions, for example, expressions specifying aggregate values determined over a plurality of actions of a user. The online system retrieves events from the action logs and determines partial results based on expressions representing the targeting criteria. If the partial results for a user indicate that the user satisfies the targeting criteria, the online system selects the user for targeting the corresponding content item. The online system may process events in batches.

公开(公告)号：US20160321703A1

公开(公告)日：2016-11-03

申请号：US14698822

申请日：2015-04-28

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述目标组的在线系统用户的信息，所述用户属性可以在一段时间间隔内识别在线用户执行的动作，以将用户包括在目标组中。 当向用户呈现广告请求的机会被识别时，在线系统检索与用户相关联的动作和与动作相关联的时间。 如果与用户相关联的动作与由用户属性所标识的动作相匹配，并且在由用户属性所标识的时间间隔内发生，并且用户的其他特征满足至少一个用户属性的阈值数量，则在线系统包括用户 在目标群体中。 评估具有用户特征满足的目标组的具有目标标准的广告请求以呈现给用户。

公开(公告)号：US20170078304A1

公开(公告)日：2017-03-16

申请号：US14852420

申请日：2015-09-11

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Loren William Abrams ,  Yi Huang ,  Stephan Taine ,  Jonathan Kenn Lewis

IPC: H04L29/06

CPC classification number: H04L63/105 ,  G06F17/30 ,  H04L63/205

Abstract: Online system users interact with one or more third party systems, with the online system maintaining an account for each of its users and each third party system maintaining a third party account for each of its users. The online system compares information in a user's account to accessible information in third party accounts and establishes connections between the user's account and o third party accounts based on the comparisons. A connection between the user's account and a third party account includes a confidence level indicating a likelihood of the third party account being associated with the user of the online system corresponding to the account. A third party system may request information from the online system about a user specifying a threshold confidence level, allowing the online system to return information from third party accounts having connections to the user's account with at least the threshold confidence level.

Abstract translation: 在线系统用户与一个或多个第三方系统进行交互，在线系统为其每个用户和每个第三方系统维护其每个用户的第三方帐户的帐户。 在线系统将用户帐户中的信息与第三方帐户中的可访问信息进行比较，并根据比较建立用户帐户和o第三方帐户之间的连接。 用户帐户和第三方帐户之间的连接包括指示第三方帐户与对应于该帐户的在线系统的用户相关联的可能性的置信水平。 第三方系统可以从在线系统请求关于指定阈值置信水平的用户的信息，允许在线系统至少具有阈值置信水平从具有到用户帐户的连接的第三方帐户返回信息。

公开(公告)号：US20160125455A1

公开(公告)日：2016-05-05

申请号：US14528170

申请日：2014-10-30

Applicant: Facebook, Inc.

Inventor： Keyun Tong ,  Yi Huang

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0274 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system receives information describing a target group of online system users from a third party system as well as an amount of compensation to the third party system if the target group is used to select content for an online system user. If a content item is identified as eligible for presentation to a viewing user because the viewing user is included in the target group, the online system modifies a bid amount associated with the content item based on the amount of compensation to the third party system. Based on the modified bid amount, the online system determines whether to present the content item to the viewing user. If the content item is presented to the viewing user, the online system modifies an amount charged to a user associated with the content item based on the amount of compensation to the third party system.

Abstract translation: 如果目标组用于为在线系统用户选择内容，则在线系统从第三方系统接收描述目标组的在线系统用户的信息以及对第三方系统的补偿量。 如果由于观看用户被包括在目标组中而将内容项目识别为有资格呈现给观看用户，则在线系统基于对第三方系统的补偿量来修改与内容项目相关联的出价金额。 基于修改出价金额，在线系统确定是否向观看用户呈现内容项。 如果内容项目被呈现给观看用户，则在线系统基于对第三方系统的补偿量来修改与内容项目相关联的用户的费用。

公开(公告)号：US20160300268A1

公开(公告)日：2016-10-13

申请号：US14681061

申请日：2015-04-07

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Leon R. Cho

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0247

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify actions to be performed by an online system user for inclusion in the target group. Additionally, information describing the target group includes metadata associated with the user properties identifying access to the user properties by additional third party systems. If an additional third party system requests access to the target group or to the user properties describing the target group, the online system determines whether the additional third party system is authorized to access the target group or the user properties based on the metadata. Further, the online system determines an amount of compensation the third party system is to receive if the additional third party system is authorized to access the target group or the user properties based on the metadata.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述在线系统用户的目标组的信息，其可以标识由在线系统用户执行以包括在目标组中的动作。 另外，描述目标组的信息包括与用户属性相关联的元数据，其通过附加的第三方系统来标识对用户属性的访问。 如果另外的第三方系统请求对目标组或描述目标组的用户属性的访问，则在线系统基于元数据确定附加第三方系统是否被授权访问目标组或用户属性。 此外，如果额外的第三方系统被授权访问目标组或基于元数据的用户属性，则在线系统确定第三方系统要接收的补偿量。

公开(公告)号：US20160092929A1

公开(公告)日：2016-03-31

申请号：US14498894

申请日：2014-09-26

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Mayank Kumar

IPC: G06Q30/02 ,  H04L29/08 ,  H04L29/06

CPC classification number: G06Q30/0269 ,  H04L67/20 ,  H04L67/306

Abstract: An online system receives a plurality of business rules from a third party system, each of which includes one or more conditions for associating a user of the online system with an audience group. The online system generates a decision tree including the business rules. Contextual information describing an interaction between a user of an online system and content of the third party system is received from a client device of the user. The online system determines, using the decision tree, one or more audience groups associated with the user based on a portion of the received contextual information. An advertisement is selected for presentation to the user based on the one or more audience groups associated with the user, and the selected advertisement is provided to the client device of the user.

Abstract translation: 在线系统从第三方系统接收多个业务规则，每个系统包括用于将在线系统的用户与观众组相关联的一个或多个条件。 在线系统生成包含业务规则的决策树。 从用户的客户端设备接收描述在线系统的用户与第三方系统的内容之间的交互的上下文信息。 在线系统使用决策树，基于所接收的上下文信息的一部分来确定与用户相关联的一个或多个观众组。 基于与用户相关联的一个或多个观众组，选择广告以呈现给用户，并且将所选择的广告提供给用户的客户端设备。

公开(公告)号：US20150227977A1

公开(公告)日：2015-08-13

申请号：US14177300

申请日：2014-02-11

Applicant: Facebook, Inc.

Inventor： Jonathan Shottan ,  Mathew Varghese ,  Yi Huang ,  Peng Fan

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0267 ,  H04L67/02 ,  H04L67/10 ,  H04L67/306

Abstract: An online system receives one or more business rules associated with a third party system that associates online system users with an audience group based on characteristics of the user. When an online system user interacts with content provided by the third party system via a client device, contextual information describing the interaction is communicated from the client device to the online system. By applying one or more business rules to the contextual information, the online system associates the user with one or more audience groups. The online system determines that the user is eligible to be presented with the advertisement based at least in part on the one or more audience groups associated with the user and the one or more of the audience groups specified by the advertiser associated with the advertisement. And if eligible, the online system provides the advertisement to the client device for presentation.

Abstract translation: 在线系统接收与第三方系统相关联的一个或多个业务规则，其基于用户的特征将在线系统用户与观众组相关联。 当在线系统用户通过客户端设备与第三方系统提供的内容进行交互时，将描述交互的上下文信息从客户端设备传送到在线系统。 通过将一个或多个业务规则应用于上下文信息，在线系统将用户与一个或多个受众群体相关联。 所述在线系统确定所述用户至少部分地基于与所述用户相关联的所述一个或多个观众组以及与所述广告相关联的所述广告商指定的所述一个或多个观众群体，来呈现所述广告。 如果符合条件，则在线系统将该广告提供给客户端设备进行演示。