公开(公告)号：US11748783B1

公开(公告)日：2023-09-05

申请号：US16670747

申请日：2019-10-31

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

公开(公告)号：US20160321703A1

公开(公告)日：2016-11-03

申请号：US14698822

申请日：2015-04-28

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述目标组的在线系统用户的信息，所述用户属性可以在一段时间间隔内识别在线用户执行的动作，以将用户包括在目标组中。 当向用户呈现广告请求的机会被识别时，在线系统检索与用户相关联的动作和与动作相关联的时间。 如果与用户相关联的动作与由用户属性所标识的动作相匹配，并且在由用户属性所标识的时间间隔内发生，并且用户的其他特征满足至少一个用户属性的阈值数量，则在线系统包括用户 在目标群体中。 评估具有用户特征满足的目标组的具有目标标准的广告请求以呈现给用户。

公开(公告)号：US20140289795A1

公开(公告)日：2014-09-25

申请号：US14296435

申请日：2014-06-04

Applicant: Facebook, Inc.

Inventor： Christopher Alexander Stein ,  Karan Mangla ,  Zhimin Chen ,  Erdong Chen

IPC: H04L29/06

CPC classification number: H04L63/20 ,  G06F21/56

Abstract: Behavior of an online system is modified dynamically using feature expressions and feature loops. A feature expression can be expressed as a combination of other features or feature expressions, thereby allowing specification of complex features. The sets of feature expressions and policies of an online system can be modified while the online system is running. Feature loops aggregate values of a feature expression across a plurality of actions, for example, number of occurrences of an event over a time interval. The online system evaluates a set of feature expressions in response to actions performed by users. Feature expressions are used to specify policies that determine how the online system reacts to certain types of user actions. The ability to dynamically modify the feature expressions and policies of the online system allows the online system to adapt to attacks by malicious users in a timely manner.

Abstract translation: 使用特征表达式和特征循环动态修改在线系统的行为。 特征表达式可以表示为其他特征或特征表达式的组合，从而允许指定复杂特征。 在线系统运行时，可以修改在线系统的功能表达式和策略。 特征循环跨多个动作聚合特征表达式的值，例如在时间间隔内事件的发生次数。 在线系统评估一组特征表达式以响应用户执行的动作。 功能表达式用于指定用于确定在线系统如何对某些类型的用户操作做出反应的策略。 动态修改在线系统的功能表达式和策略的能力使得在线系统能够及时适应恶意用户的攻击。

公开(公告)号：US09130997B2

公开(公告)日：2015-09-08

申请号：US14296435

申请日：2014-06-04

Applicant: Facebook, Inc.

Inventor： Christopher Alexander Stein ,  Karan Mangla ,  Zhimin Chen ,  Erdong Chen

IPC: H04L29/06 ,  G06F21/56

CPC classification number: H04L63/20 ,  G06F21/56

Abstract: Behavior of an online system is modified dynamically using feature expressions and feature loops. A feature expression can be expressed as a combination of other features or feature expressions, thereby allowing specification of complex features. The sets of feature expressions and policies of an online system can be modified while the online system is running. Feature loops aggregate values of a feature expression across a plurality of actions, for example, number of occurrences of an event over a time interval. The online system evaluates a set of feature expressions in response to actions performed by users. Feature expressions are used to specify policies that determine how the online system reacts to certain types of user actions. The ability to dynamically modify the feature expressions and policies of the online system allows the online system to adapt to attacks by malicious users in a timely manner.

Abstract translation: 使用特征表达式和特征循环动态修改在线系统的行为。 特征表达式可以表示为其他特征或特征表达式的组合，从而允许指定复杂特征。 在线系统运行时，可以修改在线系统的功能表达式和策略集。 特征循环跨多个动作聚合特征表达式的值，例如在时间间隔内事件的发生次数。 在线系统评估一组特征表达式以响应用户执行的动作。 功能表达式用于指定用于确定在线系统如何对某些类型的用户操作做出反应的策略。 动态修改在线系统的功能表达式和策略的能力使得在线系统能够及时适应恶意用户的攻击。

公开(公告)号：US20160300268A1

公开(公告)日：2016-10-13

申请号：US14681061

申请日：2015-04-07

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Leon R. Cho

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0247

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify actions to be performed by an online system user for inclusion in the target group. Additionally, information describing the target group includes metadata associated with the user properties identifying access to the user properties by additional third party systems. If an additional third party system requests access to the target group or to the user properties describing the target group, the online system determines whether the additional third party system is authorized to access the target group or the user properties based on the metadata. Further, the online system determines an amount of compensation the third party system is to receive if the additional third party system is authorized to access the target group or the user properties based on the metadata.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述在线系统用户的目标组的信息，其可以标识由在线系统用户执行以包括在目标组中的动作。 另外，描述目标组的信息包括与用户属性相关联的元数据，其通过附加的第三方系统来标识对用户属性的访问。 如果另外的第三方系统请求对目标组或描述目标组的用户属性的访问，则在线系统基于元数据确定附加第三方系统是否被授权访问目标组或用户属性。 此外，如果额外的第三方系统被授权访问目标组或基于元数据的用户属性，则在线系统确定第三方系统要接收的补偿量。