公开(公告)号：US20160321703A1

公开(公告)日：2016-11-03

申请号：US14698822

申请日：2015-04-28

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述目标组的在线系统用户的信息，所述用户属性可以在一段时间间隔内识别在线用户执行的动作，以将用户包括在目标组中。 当向用户呈现广告请求的机会被识别时，在线系统检索与用户相关联的动作和与动作相关联的时间。 如果与用户相关联的动作与由用户属性所标识的动作相匹配，并且在由用户属性所标识的时间间隔内发生，并且用户的其他特征满足至少一个用户属性的阈值数量，则在线系统包括用户 在目标群体中。 评估具有用户特征满足的目标组的具有目标标准的广告请求以呈现给用户。

公开(公告)号：US11748783B1

公开(公告)日：2023-09-05

申请号：US16670747

申请日：2019-10-31

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

公开(公告)号：US20160125455A1

公开(公告)日：2016-05-05

申请号：US14528170

申请日：2014-10-30

Applicant: Facebook, Inc.

Inventor： Keyun Tong ,  Yi Huang

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0274 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system receives information describing a target group of online system users from a third party system as well as an amount of compensation to the third party system if the target group is used to select content for an online system user. If a content item is identified as eligible for presentation to a viewing user because the viewing user is included in the target group, the online system modifies a bid amount associated with the content item based on the amount of compensation to the third party system. Based on the modified bid amount, the online system determines whether to present the content item to the viewing user. If the content item is presented to the viewing user, the online system modifies an amount charged to a user associated with the content item based on the amount of compensation to the third party system.

Abstract translation: 如果目标组用于为在线系统用户选择内容，则在线系统从第三方系统接收描述目标组的在线系统用户的信息以及对第三方系统的补偿量。 如果由于观看用户被包括在目标组中而将内容项目识别为有资格呈现给观看用户，则在线系统基于对第三方系统的补偿量来修改与内容项目相关联的出价金额。 基于修改出价金额，在线系统确定是否向观看用户呈现内容项。 如果内容项目被呈现给观看用户，则在线系统基于对第三方系统的补偿量来修改与内容项目相关联的用户的费用。