公开(公告)号：US11748783B1

公开(公告)日：2023-09-05

申请号：US16670747

申请日：2019-10-31

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/00 ,  G06Q30/0251

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

公开(公告)号：US20160171535A1

公开(公告)日：2016-06-16

申请号：US14569275

申请日：2014-12-12

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0255 ,  G06Q30/0264 ,  G06Q30/0269 ,  G06Q50/01

Abstract: The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.

Abstract translation: 本公开部分地涉及系统和方法，其提供用于识别用户的购买并将产品再次营销给用户。 特别地，系统可以分析来自用户的社交网络通信的一部分，并且确定社交网络通信引用用户对产品的购买。 系统可以进一步识别与购买相关联的预计使用间隔，并且基于购买并根据使用间隔向用户提供再营销内容。

公开(公告)号：US20160321703A1

公开(公告)日：2016-11-03

申请号：US14698822

申请日：2015-04-28

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Keyun Tong

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述目标组的在线系统用户的信息，所述用户属性可以在一段时间间隔内识别在线用户执行的动作，以将用户包括在目标组中。 当向用户呈现广告请求的机会被识别时，在线系统检索与用户相关联的动作和与动作相关联的时间。 如果与用户相关联的动作与由用户属性所标识的动作相匹配，并且在由用户属性所标识的时间间隔内发生，并且用户的其他特征满足至少一个用户属性的阈值数量，则在线系统包括用户 在目标群体中。 评估具有用户特征满足的目标组的具有目标标准的广告请求以呈现给用户。

公开(公告)号：US20160171534A1

公开(公告)日：2016-06-16

申请号：US14567691

申请日：2014-12-11

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0255 ,  G06Q50/01

Abstract: The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.

Abstract translation: 本公开部分地涉及基于产品购买历史来推断用户对新产品的兴趣的系统。 特别地，兴趣推理系统可以监视用户的多个购买，并且从与购买相关联的信息中识别产品属性和用户属性。 兴趣推理系统可以进一步确定产品属性和用户属性之间的相关性。 基于相关性，兴趣推理系统可以识别可能对新产品感兴趣的用户，即使没有可用的新产品的过去营销数据。

公开(公告)号：US20160162913A1

公开(公告)日：2016-06-09

申请号：US14564530

申请日：2014-12-09

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0202 ,  G06Q50/01

Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

Abstract translation: 本公开的实施例总体上涉及对实体商家的商家洞察力的产生和呈现。 更具体地，本公开的一个或多个实施例涉及检测和识别访问商家的零售位置的用户，确定与商家相关的所识别的用户的商品偏好，以及基于所确定的商品偏好来向商家提供商家洞察。

公开(公告)号：US11100520B2

公开(公告)日：2021-08-24

申请号：US16363783

申请日：2019-03-25

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

公开(公告)号：US10242374B2

公开(公告)日：2019-03-26

申请号：US14564530

申请日：2014-12-09

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

公开(公告)号：US20160300268A1

公开(公告)日：2016-10-13

申请号：US14681061

申请日：2015-04-07

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Zhimin Chen ,  Leon R. Cho

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0247

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify actions to be performed by an online system user for inclusion in the target group. Additionally, information describing the target group includes metadata associated with the user properties identifying access to the user properties by additional third party systems. If an additional third party system requests access to the target group or to the user properties describing the target group, the online system determines whether the additional third party system is authorized to access the target group or the user properties based on the metadata. Further, the online system determines an amount of compensation the third party system is to receive if the additional third party system is authorized to access the target group or the user properties based on the metadata.

Abstract translation: 在线系统从包括一个或多个用户属性的第三方系统接收描述在线系统用户的目标组的信息，其可以标识由在线系统用户执行以包括在目标组中的动作。 另外，描述目标组的信息包括与用户属性相关联的元数据，其通过附加的第三方系统来标识对用户属性的访问。 如果另外的第三方系统请求对目标组或描述目标组的用户属性的访问，则在线系统基于元数据确定附加第三方系统是否被授权访问目标组或用户属性。 此外，如果额外的第三方系统被授权访问目标组或基于元数据的用户属性，则在线系统确定第三方系统要接收的补偿量。

公开(公告)号：US20160173540A1

公开(公告)日：2016-06-16

申请号：US14566673

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: H04L29/06 ,  G06Q30/06 ,  H04L29/08

CPC classification number: H04L65/1083 ,  G06Q30/0633 ,  H04L65/4084 ,  H04L67/146 ,  H04L67/22

Abstract: One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.

Abstract translation: 本公开的一个或多个实施例提供用于改善与使用多个客户端设备和/或介质与内容交互相关的用户体验的系统和方法。 例如，持久活动系统可以从客户端设备接收用户的活动数据。 永久活动系统可以基于接收到的活动数据生成状态信息。 此外，永久活动系统可以将状态信息提供给另一个客户端设备和/或介质，以使用户能够在另一个客户端设备和/或介质上无缝地恢复用户的活动。

公开(公告)号：US20160117740A1

公开(公告)日：2016-04-28

申请号：US14524335

申请日：2014-10-27

Applicant: Facebook, Inc.

Inventor： Lee Charles Linden ,  Benjamin Lewis ,  Dwight Ewing Crow ,  Jonathan Shottan ,  Peng Fan

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0277 ,  G06Q30/0269 ,  G06Q50/01

Abstract: The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.

Abstract translation: 本公开部分地涉及向社交网络系统内的用户再次进行产品再营销的广告系统。 更具体地，广告系统可以分析用户的社交网络简档，其可以包括从与第三方内容相关的用户活动导出的信息，以识别用户对先前向用户销售的产品的兴趣和/或与之相关联。 使用用户的社交网络简档，广告系统可以为先前为用户销售的产品的用户创建定制广告，并且向社交网络系统内的用户服务定制广告。