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公开(公告)号:US20160171535A1
公开(公告)日:2016-06-16
申请号:US14569275
申请日:2014-12-12
Applicant: Facebook, Inc.
Inventor: Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0255 , G06Q30/0264 , G06Q30/0269 , G06Q50/01
Abstract: The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.
Abstract translation: 本公开部分地涉及系统和方法,其提供用于识别用户的购买并将产品再次营销给用户。 特别地,系统可以分析来自用户的社交网络通信的一部分,并且确定社交网络通信引用用户对产品的购买。 系统可以进一步识别与购买相关联的预计使用间隔,并且基于购买并根据使用间隔向用户提供再营销内容。
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公开(公告)号:US20160162935A1
公开(公告)日:2016-06-09
申请号:US14563743
申请日:2014-12-08
Applicant: Facebook, Inc.
Inventor: Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow
CPC classification number: G06Q30/0251 , G06Q30/0202 , G06Q50/01 , H04L67/20 , H04L67/22 , H04L67/26 , H04L67/306 , H04L67/325 , H04L69/28
Abstract: The present disclosure relates, in part, to systems and methods that provide for effectively remarketing a product to a user based on a customized consumption interval. In particular, a system can maintain a social networking profile associated with a user that includes personal information associated with the user. The system can further identify a purchase of a product and generate a customized consumption interval for the product based on the personal information associated with the user. Using the customized consumption interval, the system can more efficiently remarket a product to the user.
Abstract translation: 本公开部分涉及提供基于定制的消费间隔有效地将产品再次营销给用户的系统和方法。 特别地,系统可以维护与包括与用户相关联的个人信息的用户相关联的社交网络简档。 系统可以进一步识别产品的购买,并且基于与用户相关联的个人信息为产品生成定制的消费间隔。 使用定制的消费间隔,系统可以更有效地将产品重新发布给用户。
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3.
公开(公告)号:US09786125B2
公开(公告)日:2017-10-10
申请号:US14742628
申请日:2015-06-17
Applicant: Facebook, Inc.
Inventor: Dwight Ewing Crow
CPC classification number: G07F17/3255
Abstract: An online system provides objects for presentation to a user via a virtual world, each object having an organic appearance for display. The online system receives sponsorship requests for sponsoring appearances of one or more objects in the virtual world. A sponsorship request includes information describing a sponsored appearance of an object and a bid amount identifying compensation to the online system for using the sponsored appearance. When presenting an object to a user via the virtual world, the online system selects an appearance for the object from the object's organic appearance and one or more sponsored appearances based on characteristics of the user and bid amounts in the sponsorship requests including the sponsored appearances. The online system then presents the object to a user via the virtual world using the selected appearance.
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公开(公告)号:US20160171534A1
公开(公告)日:2016-06-16
申请号:US14567691
申请日:2014-12-11
Applicant: Facebook, Inc.
Inventor: Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0255 , G06Q50/01
Abstract: The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.
Abstract translation: 本公开部分地涉及基于产品购买历史来推断用户对新产品的兴趣的系统。 特别地,兴趣推理系统可以监视用户的多个购买,并且从与购买相关联的信息中识别产品属性和用户属性。 兴趣推理系统可以进一步确定产品属性和用户属性之间的相关性。 基于相关性,兴趣推理系统可以识别可能对新产品感兴趣的用户,即使没有可用的新产品的过去营销数据。
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公开(公告)号:US20160162913A1
公开(公告)日:2016-06-09
申请号:US14564530
申请日:2014-12-09
Applicant: Facebook, Inc.
Inventor: Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0202 , G06Q50/01
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
Abstract translation: 本公开的实施例总体上涉及对实体商家的商家洞察力的产生和呈现。 更具体地,本公开的一个或多个实施例涉及检测和识别访问商家的零售位置的用户,确定与商家相关的所识别的用户的商品偏好,以及基于所确定的商品偏好来向商家提供商家洞察。
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公开(公告)号:US10861056B2
公开(公告)日:2020-12-08
申请号:US14742629
申请日:2015-06-17
Applicant: Facebook, Inc.
Inventor: Dwight Ewing Crow
IPC: G06Q30/02
Abstract: An online system provides a virtual world including a plurality of locations spatially distributed throughout the virtual world. The online system receives sponsorship requests for generating locations in the virtual world associated with one or more advertisers. A sponsorship request identifies a position in the virtual world for presenting the location and a bid amount specifying an amount of compensation to the online system for presenting the location at the position in the virtual world. When an opportunity to present a location at a position in the virtual world to a user is identified, the online system selects a location from the received sponsorship request for presentation at the position based at least in part on the bid amounts of the sponsorship requests.
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7.
公开(公告)号:US10339592B2
公开(公告)日:2019-07-02
申请号:US14742631
申请日:2015-06-17
Applicant: Facebook, Inc.
Inventor: Dwight Ewing Crow
Abstract: An online system generates a virtual world including objects, representations of users, and locations for presentation to online system users. The virtual world includes a virtual store including a plurality of objects for presentation to a user. To generate the virtual store, the online system retrieves information associated with the user and selects objects for inclusion in the virtual store based on the retrieved information. For example, the online system selects objects in which the user has expressed an interest or objects in which other users connected to the user have expressed an interest. The information associated with the user may also be used to determine positions of the selected object relative to each other or relative to a position of the user in the virtual store. After selecting and positioning the objects, the online system communicates the virtual store to a client device for presentation to the user.
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8.
公开(公告)号:US20170323525A1
公开(公告)日:2017-11-09
申请号:US15658157
申请日:2017-07-24
Applicant: Facebook, Inc.
Inventor: Dwight Ewing Crow
IPC: G07F17/32
CPC classification number: G07F17/3255
Abstract: An online system provides objects for presentation to a user via a virtual world, each object having an organic appearance for display. The online system receives sponsorship requests for sponsoring appearances of one or more objects in the virtual world. A sponsorship request includes information describing a sponsored appearance of an object and a bid amount identifying compensation to the online system for using the sponsored appearance. When presenting an object to a user via the virtual world, the online system selects an appearance for the object from the object's organic appearance and one or more sponsored appearances based on characteristics of the user and bid amounts in the sponsorship requests including the sponsored appearances. The online system then presents the object to a user via the virtual world using the selected appearance.
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公开(公告)号:US20190220878A1
公开(公告)日:2019-07-18
申请号:US16363783
申请日:2019-03-25
Applicant: Facebook, Inc.
Inventor: Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0202 , G06Q50/01
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
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10.
公开(公告)号:US10192403B2
公开(公告)日:2019-01-29
申请号:US15658157
申请日:2017-07-24
Applicant: Facebook, Inc.
Inventor: Dwight Ewing Crow
Abstract: An online system provides objects for presentation to a user via a virtual world, each object having an organic appearance for display. The online system receives sponsorship requests for sponsoring appearances of one or more objects in the virtual world. A sponsorship request includes information describing a sponsored appearance of an object and a bid amount identifying compensation to the online system for using the sponsored appearance. When presenting an object to a user via the virtual world, the online system selects an appearance for the object from the object's organic appearance and one or more sponsored appearances based on characteristics of the user and bid amounts in the sponsorship requests including the sponsored appearances. The online system then presents the object to a user via the virtual world using the selected appearance.
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