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公开(公告)号：US20190220878A1
公开(公告)日：2019-07-18
申请号：US16363783
申请日：2019-03-25
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0202 , G06Q50/01
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
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公开(公告)号：US20160171535A1
公开(公告)日：2016-06-16
申请号：US14569275
申请日：2014-12-12
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0255 , G06Q30/0264 , G06Q30/0269 , G06Q50/01
Abstract: The present disclosure relates, in part, to systems and methods that provide for identifying a purchase by a user and remarketing a product to the user. In particular, a system can analyze a portion of a social networking communication from a user and determine that the social networking communication references a purchase of a product by the user. The system can further identify a projected usage interval associated with the purchase and provide remarketing content to the user based on the purchase and in accordance with the usage interval.
Abstract translation: 本公开部分地涉及系统和方法，其提供用于识别用户的购买并将产品再次营销给用户。 特别地，系统可以分析来自用户的社交网络通信的一部分，并且确定社交网络通信引用用户对产品的购买。 系统可以进一步识别与购买相关联的预计使用间隔，并且基于购买并根据使用间隔向用户提供再营销内容。
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公开(公告)号：US20160140609A1
公开(公告)日：2016-05-19
申请号：US14542389
申请日：2014-11-14
Applicant: Facebook, Inc.
Inventor： Deniz Demir , Michael Desmond Pinkowish , Liang He , Yingsheng Gao , Islam Farid Hamed AbdelRahman , Alexandra Louise Krakaris , Ajoy Joseph Frank , Reid Steven Gershbein , Srikant Ramakrishna Ayyar , Guven Burc Arpat , Michael Lee Develin , Michael Nicholas Hudack , Maxim Sokolov , Wenrui Zhao , Jonathan Shottan , Aaron Ted Glemann , Ksenia Timonina
CPC classification number: G06Q30/0251 , G06F16/248 , G06F16/26 , G06F16/9038 , G06F16/9535 , G06Q30/0201
Abstract: A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.
Abstract translation: 社交网络系统接收定义基准受众和目标受众的用户特征选择，并生成与一组用户特征相比较的观众指标。 这些用户特征包括人口统计，兴趣，购买活动以及社交网络系统上的操作。 观众指标被提供给可以选择附加用户特征来改进基准或目标受众的广告客户。 观众指标可以包括比较特定类型的交互的观众度量的亲和度分数，并且可以规范相对于整体观众的交互的交互频率。 广告商可以使用定义的观众来建立广告的定位标准，并且可以使用现有的定位标准来选择观众。
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公开(公告)号：US20160171534A1
公开(公告)日：2016-06-16
申请号：US14567691
申请日：2014-12-11
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0255 , G06Q50/01
Abstract: The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.
Abstract translation: 本公开部分地涉及基于产品购买历史来推断用户对新产品的兴趣的系统。 特别地，兴趣推理系统可以监视用户的多个购买，并且从与购买相关联的信息中识别产品属性和用户属性。 兴趣推理系统可以进一步确定产品属性和用户属性之间的相关性。 基于相关性，兴趣推理系统可以识别可能对新产品感兴趣的用户，即使没有可用的新产品的过去营销数据。
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公开(公告)号：US20160162913A1
公开(公告)日：2016-06-09
申请号：US14564530
申请日：2014-12-09
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0202 , G06Q50/01
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
Abstract translation: 本公开的实施例总体上涉及对实体商家的商家洞察力的产生和呈现。 更具体地，本公开的一个或多个实施例涉及检测和识别访问商家的零售位置的用户，确定与商家相关的所识别的用户的商品偏好，以及基于所确定的商品偏好来向商家提供商家洞察。
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Patent Agency Ranking
公开(公告)号：US11100520B2
公开(公告)日：2021-08-24
申请号：US16363783
申请日：2019-03-25
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
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公开(公告)号：US10242374B2
公开(公告)日：2019-03-26
申请号：US14564530
申请日：2014-12-09
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.
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公开(公告)号：US20160173540A1
公开(公告)日：2016-06-16
申请号：US14566673
申请日：2014-12-10
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: H04L65/1083 , G06Q30/0633 , H04L65/4084 , H04L67/146 , H04L67/22
Abstract: One or more embodiments of the disclosure provide systems and methods for improving a user experience related to interacting with content using multiple client devices and/or mediums. For example, a persistent activity system can receive activity data for a user from a client device. The persistent activity system can generate state information based on the received activity data. Further, the persistent activity system can provide the state information to another client device and/or medium to enable the user to seamlessly resume the user's activity on the other client device and/or medium.
Abstract translation: 本公开的一个或多个实施例提供用于改善与使用多个客户端设备和/或介质与内容交互相关的用户体验的系统和方法。 例如，持久活动系统可以从客户端设备接收用户的活动数据。 永久活动系统可以基于接收到的活动数据生成状态信息。 此外，永久活动系统可以将状态信息提供给另一个客户端设备和/或介质，以使用户能够在另一个客户端设备和/或介质上无缝地恢复用户的活动。
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公开(公告)号：US20160140620A1
公开(公告)日：2016-05-19
申请号：US14542397
申请日：2014-11-14
Applicant: Facebook, Inc.
Inventor： Michael Desmond Pinkowish , Deniz Demir , Alexandra Louise Krakaris , Liang He , Yingsheng Gao , Islam Farid Hamed AbdelRahman , Ajoy Joseph Frank , Reid Steven Gershbein , Srikant Ramakrishna Ayyar , Guven Burc Arpat , Michael Lee Develin , Michael Nicholas Hudack , Maxim Sokolov , Jonathan Shottan , Wenrui Zhao
CPC classification number: G06Q30/0269 , G06F16/9535
Abstract: A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.
Abstract translation: 社交网络系统接收定义基准受众和目标受众的用户特征选择，并生成与一组用户特征相比较的观众指标。 这些用户特征包括人口统计，兴趣，购买活动以及社交网络系统上的操作。 观众指标被提供给可以选择附加用户特征来改进基准或目标受众的广告客户。 观众指标可以包括比较特定类型的交互的观众度量的亲和度分数，并且可以规范相对于整体观众的交互的交互频率。 广告商可以使用定义的观众来建立广告的定位标准，并且可以使用现有的定位标准来选择观众。
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公开(公告)号：US20160117740A1
公开(公告)日：2016-04-28
申请号：US14524335
申请日：2014-10-27
Applicant: Facebook, Inc.
Inventor： Lee Charles Linden , Benjamin Lewis , Dwight Ewing Crow , Jonathan Shottan , Peng Fan
CPC classification number: G06Q30/0277 , G06Q30/0269 , G06Q50/01
Abstract: The present disclosure relates, in part, to an advertisement system that provides for the remarketing of products to a user within a social networking system. More specifically, the advertisement system can analyze a user's social networking profile, which can include information derived from user activity related to third-party content, to identify the user's interest in and/or association with a product previously marketed to the user. Using the user's social networking profile, the advertisement system can create a customized advertisement for the user for a product previously, marketed to the user and serve the customized advertisement to the user within the social networking system.
Abstract translation: 本公开部分地涉及向社交网络系统内的用户再次进行产品再营销的广告系统。 更具体地，广告系统可以分析用户的社交网络简档，其可以包括从与第三方内容相关的用户活动导出的信息，以识别用户对先前向用户销售的产品的兴趣和/或与之相关联。 使用用户的社交网络简档，广告系统可以为先前为用户销售的产品的用户创建定制广告，并且向社交网络系统内的用户服务定制广告。
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