公开(公告)号：US20160140609A1

公开(公告)日：2016-05-19

申请号：US14542389

申请日：2014-11-14

Applicant: Facebook, Inc.

Inventor： Deniz Demir ,  Michael Desmond Pinkowish ,  Liang He ,  Yingsheng Gao ,  Islam Farid Hamed AbdelRahman ,  Alexandra Louise Krakaris ,  Ajoy Joseph Frank ,  Reid Steven Gershbein ,  Srikant Ramakrishna Ayyar ,  Guven Burc Arpat ,  Michael Lee Develin ,  Michael Nicholas Hudack ,  Maxim Sokolov ,  Wenrui Zhao ,  Jonathan Shottan ,  Aaron Ted Glemann ,  Ksenia Timonina

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0251 ,  G06F16/248 ,  G06F16/26 ,  G06F16/9038 ,  G06F16/9535 ,  G06Q30/0201

Abstract: A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.

Abstract translation: 社交网络系统接收定义基准受众和目标受众的用户特征选择，并生成与一组用户特征相比较的观众指标。 这些用户特征包括人口统计，兴趣，购买活动以及社交网络系统上的操作。 观众指标被提供给可以选择附加用户特征来改进基准或目标受众的广告客户。 观众指标可以包括比较特定类型的交互的观众度量的亲和度分数，并且可以规范相对于整体观众的交互的交互频率。 广告商可以使用定义的观众来建立广告的定位标准，并且可以使用现有的定位标准来选择观众。