EXPANDED TRACKING AND ADVERTISING TARGETING OF SOCIAL NETWORKING USERS
    2.
    发明申请
    EXPANDED TRACKING AND ADVERTISING TARGETING OF SOCIAL NETWORKING USERS 审中-公开
    扩展跟踪和广告社会网络用户的目标

    公开(公告)号:US20160048880A1

    公开(公告)日:2016-02-18

    申请号:US14460219

    申请日:2014-08-14

    Applicant: Facebook, Inc.

    Abstract: The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

    Abstract translation: 本公开部分地涉及一种广告系统,其广告系统通过与社交网络系统之外的第三方内容相关联的用户活动得到的信息来提供社交网络简档的扩充。 可以分析和比较用户的增强简档,以识别一个或多个用户的目标广告机会。 广告系统可以分析一个或多个用户的增强简档,以识别看起来相似的产品广告机会,看起来像的用户广告机会,以及各种再营销,提醒和跨设备营销机会。

    Expanded tracking and advertising targeting of social networking users

    公开(公告)号:US10445782B2

    公开(公告)日:2019-10-15

    申请号:US14460219

    申请日:2014-08-14

    Applicant: Facebook, Inc.

    Abstract: The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

    METHOD FOR NOTIFYING A SENDER OF A GIFTING EVENT
    7.
    发明申请
    METHOD FOR NOTIFYING A SENDER OF A GIFTING EVENT 审中-公开
    通知送礼活动的方法

    公开(公告)号:US20130332307A1

    公开(公告)日:2013-12-12

    申请号:US13684084

    申请日:2012-11-21

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0631 G06Q50/01

    Abstract: One variation of the method includes: within a set of communications from a set of users and directed to a recipient within a social networking system, identifying indicators of a gift-appropriate event of the recipient; selecting a gift for the recipient in response to a threshold number of communications with an identified indicator of the gift-appropriate event; selecting a sender, outside the set of users, based on a determined relationship between the sender and the recipient; transmitting an electronic notification to the sender, the electronic notification including an recommendation for the gift for the recipient; and modifying the recommendation in response to an update event following transmission of the electronic notification to the sender and prior to purchase of the gift, by the sender, for the recipient.

    Abstract translation: 该方法的一个变体包括:在来自一组用户的一组通信中并且被定向到社交网络系统内的接收者,识别接收者的礼物适当事件的指示符; 响应于所识别的礼物适当事件的指示符的阈值数量来选择接收者的礼物; 基于所述发送者和所述接收者之间确定的关系来选择所述用户组之外的发送者; 向所述发送者发送电子通知,所述电子通知包括针对所述接收者的礼物的推荐; 以及在向所述发送者发送所述电子通知之后并且在所述发送者购买所述礼物之前为所述接收者修改所述推荐。

    INFERRING PRODUCT INTEREST
    8.
    发明申请
    INFERRING PRODUCT INTEREST 审中-公开
    感兴趣的产品利益

    公开(公告)号:US20160171534A1

    公开(公告)日:2016-06-16

    申请号:US14567691

    申请日:2014-12-11

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0255 G06Q50/01

    Abstract: The present disclosure relates, in part, to a system for inferring user interest in new products based on a history of product purchases. In particular, an interest inference system can monitor a plurality of purchases by users and identify product attributes and user attributes from information associated with the purchases. The interest inference system can further determine correlations between product attributes and user attributes. Based on the correlations, the interest inference system can identify users that are likely to be interested in a new product even if no past marketing data is available for the new product.

    Abstract translation: 本公开部分地涉及基于产品购买历史来推断用户对新产品的兴趣的系统。 特别地,兴趣推理系统可以监视用户的多个购买,并且从与购买相关联的信息中识别产品属性和用户属性。 兴趣推理系统可以进一步确定产品属性和用户属性之间的相关性。 基于相关性,兴趣推理系统可以识别可能对新产品感兴趣的用户,即使没有可用的新产品的过去营销数据。

    PROVIDING INSIGHTS TO A MERCHANT
    9.
    发明申请
    PROVIDING INSIGHTS TO A MERCHANT 审中-公开
    向商家提供见解

    公开(公告)号:US20160162913A1

    公开(公告)日:2016-06-09

    申请号:US14564530

    申请日:2014-12-09

    Applicant: Facebook, Inc.

    CPC classification number: G06Q30/0202 G06Q50/01

    Abstract: Embodiments of the present disclosure relate generally to the generation and presentation of merchant insights to a brick-and-mortar merchant. More specifically, one or more embodiments of the present disclosure relate to detecting and identifying users visiting a merchant's retail location, determining product preferences of the identified users that relate to the merchant, and providing merchant insights to the merchant based on the determined product preferences.

    Abstract translation: 本公开的实施例总体上涉及对实体商家的商家洞察力的产生和呈现。 更具体地,本公开的一个或多个实施例涉及检测和识别访问商家的零售位置的用户,确定与商家相关的所识别的用户的商品偏好,以及基于所确定的商品偏好来向商家提供商家洞察。

    SYSTEMS AND METHODS FOR USING A SOCIAL NETWORKING SYSTEM TO ADD PRODUCTS TO SHOPPING CARTS OF THIRD-PARTY MERCHANTS
    10.
    发明申请
    SYSTEMS AND METHODS FOR USING A SOCIAL NETWORKING SYSTEM TO ADD PRODUCTS TO SHOPPING CARTS OF THIRD-PARTY MERCHANTS 审中-公开
    使用社交网络系统添加产品以购买第三方商品的系统和方法

    公开(公告)号:US20150100459A1

    公开(公告)日:2015-04-09

    申请号:US14284250

    申请日:2014-05-21

    Applicant: Facebook, Inc.

    Abstract: Embodiments of the present invention relate generally to marketing products through a social networking system. More specifically, one or more embodiments of the present invention relate to allowing social networking users to purchase products through the social networking system and to add products to shopping carts associated with third-party merchants.

    Abstract translation: 本发明的实施例一般涉及通过社交网络系统来销售产品。 更具体地,本发明的一个或多个实施例涉及允许社交网络用户通过社交网络系统购买产品并将产品添加到与第三方商家相关联的购物车中。

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