公开(公告)号：US10706442B2

公开(公告)日：2020-07-07

申请号：US15445902

申请日：2017-02-28

Applicant: Facebook, Inc.

Inventor： Shi Feng ,  Chuhan Yang ,  Mayank Kumar ,  Jason Jiawei Liao

IPC: G06Q30/00 ,  G06Q30/02 ,  G06Q50/00

Abstract: An online system receives one or more aggregation rules associated with a third party system that determine online system users' eligibility for receiving content items provided by the third party system using the online system users' behavior. When an online system user performs actions related to content provided by the third party system via a client device, events describing the actions are generated and communicated from the client device to the online system. The online system evaluates a user's eligibility when a user performs an action by applying an aggregation rule to an event corresponding to the user's action and other events associated with the user corresponding to the user's previous actions. The online system may re-evaluate a user's eligibility at a later time if the user is determined to be ineligible. The online system provides content items to eligible users for presentation.

公开(公告)号：US20170070584A1

公开(公告)日：2017-03-09

申请号：US14846720

申请日：2015-09-04

Applicant: Facebook, Inc.

Inventor： Wai Man Tong ,  Mayank Kumar ,  Gabriel Allan Francis

IPC: H04L29/08 ,  H04L29/06

CPC classification number: H04L67/20 ,  H04L67/306 ,  H04L67/42

Abstract: A third party system includes a tracking mechanism in various content provided by the third party system. When a client device presents content provided by the third party system, the client device executes tracking mechanism, causing the client device to communicate information identifying the content, identifying a user associated with the online system, and other information to the online system. Based on the information received from the client device, the online system selects a rule from rules provided to the online system by the third party system. The online system then performs an action included in the selected rule, allowing the advertiser to initiate various actions by the online system while including a common tracking mechanism in different content provided by the third party system.

Abstract translation: 第三方系统包括由第三方系统提供的各种内容中的跟踪机制。 当客户端设备呈现由第三方系统提供的内容时，客户端设备执行跟踪机制，使得客户端设备将识别内容的信息，与在线系统相关联的用户识别信息和其他信息传送到在线系统。 根据从客户端设备收到的信息，在线系统根据第三方系统提供给在线系统的规则选择规则。 然后，在线系统执行包括在所选择的规则中的动作，允许广告主由在线系统发起各种动作，同时在由第三方系统提供的不同内容中包括公共跟踪机制。

公开(公告)号：US20180247344A1

公开(公告)日：2018-08-30

申请号：US15445902

申请日：2017-02-28

Applicant: Facebook, Inc.

Inventor： Shi Feng ,  Chuhan Yang ,  Mayank Kumar ,  Jason Jiawei Liao

IPC: G06Q30/02 ,  G06Q50/00

Abstract: An online system receives one or more aggregation rules associated with a third party system that determine online system users' eligibility for receiving content items provided by the third party system using the online system users' behavior. When an online system user performs actions related to content provided by the third party system via a client device, events describing the actions are generated and communicated from the client device to the online system. The online system evaluates a user's eligibility when a user performs an action by applying an aggregation rule to an event corresponding to the user's action and other events associated with the user corresponding to the user's previous actions. The online system may re-evaluate a user's eligibility at a later time if the user is determined to be ineligible. The online system provides content items to eligible users for presentation.

公开(公告)号：US20160092929A1

公开(公告)日：2016-03-31

申请号：US14498894

申请日：2014-09-26

Applicant: Facebook, Inc.

Inventor： Yi Huang ,  Peng Fan ,  Mayank Kumar

IPC: G06Q30/02 ,  H04L29/08 ,  H04L29/06

CPC classification number: G06Q30/0269 ,  H04L67/20 ,  H04L67/306

Abstract: An online system receives a plurality of business rules from a third party system, each of which includes one or more conditions for associating a user of the online system with an audience group. The online system generates a decision tree including the business rules. Contextual information describing an interaction between a user of an online system and content of the third party system is received from a client device of the user. The online system determines, using the decision tree, one or more audience groups associated with the user based on a portion of the received contextual information. An advertisement is selected for presentation to the user based on the one or more audience groups associated with the user, and the selected advertisement is provided to the client device of the user.

Abstract translation: 在线系统从第三方系统接收多个业务规则，每个系统包括用于将在线系统的用户与观众组相关联的一个或多个条件。 在线系统生成包含业务规则的决策树。 从用户的客户端设备接收描述在线系统的用户与第三方系统的内容之间的交互的上下文信息。 在线系统使用决策树，基于所接收的上下文信息的一部分来确定与用户相关联的一个或多个观众组。 基于与用户相关联的一个或多个观众组，选择广告以呈现给用户，并且将所选择的广告提供给用户的客户端设备。