公开(公告)号：US20170070584A1

公开(公告)日：2017-03-09

申请号：US14846720

申请日：2015-09-04

Applicant: Facebook, Inc.

Inventor： Wai Man Tong ,  Mayank Kumar ,  Gabriel Allan Francis

IPC: H04L29/08 ,  H04L29/06

CPC classification number: H04L67/20 ,  H04L67/306 ,  H04L67/42

Abstract: A third party system includes a tracking mechanism in various content provided by the third party system. When a client device presents content provided by the third party system, the client device executes tracking mechanism, causing the client device to communicate information identifying the content, identifying a user associated with the online system, and other information to the online system. Based on the information received from the client device, the online system selects a rule from rules provided to the online system by the third party system. The online system then performs an action included in the selected rule, allowing the advertiser to initiate various actions by the online system while including a common tracking mechanism in different content provided by the third party system.

Abstract translation: 第三方系统包括由第三方系统提供的各种内容中的跟踪机制。 当客户端设备呈现由第三方系统提供的内容时，客户端设备执行跟踪机制，使得客户端设备将识别内容的信息，与在线系统相关联的用户识别信息和其他信息传送到在线系统。 根据从客户端设备收到的信息，在线系统根据第三方系统提供给在线系统的规则选择规则。 然后，在线系统执行包括在所选择的规则中的动作，允许广告主由在线系统发起各种动作，同时在由第三方系统提供的不同内容中包括公共跟踪机制。