Generating reach and frequency data for television advertisements
    9.
    发明授权
    Generating reach and frequency data for television advertisements 有权
    生成电视广告的覆盖面和频率数据

    公开(公告)号:US09236962B2

    公开(公告)日:2016-01-12

    申请号:US12257879

    申请日:2008-10-24

    摘要: Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.

    摘要翻译: 访问和处理电视报告记录以产生广告素材的频率特定到达值和设备频率(例如,电视广告)。 设备频率指示通过使用特定观看设备呈现广告素材的次数。 频率特定达到值,指示用于向广告素材呈现指定次数的唯一查看设备的数量。 估计观看群体的广告素材的特定频率值和设备频率。 用于观看群体的估计频率特定到达值和设备频率基于用于从观看群体的样本(例如,观看群体的子集)的多个创意播放的已知观看模式数据和用于播放的估计的观看模式数据 观众人数。

    DIGITAL DATA INSERTION APPARATUS AND METHODS FOR USE WITH COMPRESSED AUDIO/VIDEO DATA
    10.
    发明申请
    DIGITAL DATA INSERTION APPARATUS AND METHODS FOR USE WITH COMPRESSED AUDIO/VIDEO DATA 有权
    数字数据插入装置和使用压缩音频/视频数据的方法

    公开(公告)号:US20150350698A1

    公开(公告)日:2015-12-03

    申请号:US14822608

    申请日:2015-08-10

    摘要: Methods and apparatus for inserting data a compressed data bitstream are disclosed. An example method includes inserting audience measurement data in a compressed bitstream by eliminating a first type of data within the compressed data bitstream, packing a second type of data to occupy a location within the compressed data bitstream from which the first type of data is eliminated, and inserting the audience measurement data in a predetermined location within the compressed data bitstream that is expanded as a result of the packing of the second type of data to form a modified compressed data bitstream. The example method also includes generating the ratings information based on the modified compressed data bitstream.

    摘要翻译: 公开了用于将压缩数据比特流插入数据的方法和装置。 示例性方法包括:通过消除压缩数据比特流内的第一类型的数据,将受众测量数据插入到压缩比特流中,打包第二类型的数据以占据消除第一类型数据的压缩数据比特流内的位置, 以及将所述观众测量数据插入所述压缩数据比特流内的预定位置,所述压缩数据比特流作为所述第二类型数据的打包而被扩展以形成修改的压缩数据比特流。 该示例方法还包括基于修改的压缩数据比特流生成评级信息。