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    Methods and apparatus to monitor, verify, and rate the performance of airings of commercials
    1.
    发明授权
    Methods and apparatus to monitor, verify, and rate the performance of airings of commercials 有权
    监测，验证和评估广告播放效果的方法和设备

    公开(公告)号：US09064270B2

    公开(公告)日：2015-06-23

    申请号：US14144189

    申请日：2013-12-30

    申请人： The Nielsen Company (US), LLC

    发明人： James Milton Rathburn ,  Laurence Blair Miller ,  Thomas J. Whymark ,  Huaiyeu Huey Yu ,  Hui-Tung Yang ,  Stephen Shindle ,  Jonathan Chazen ,  Joseph Kaminski

    IPC分类号： H04H20/14 ,  G06Q30/02 ,  H04N21/24 ,  H04N21/234 ,  H04N21/2547 ,  G06Q10/06 ,  H04H60/37

    CPC分类号： G06Q30/0246 ,  G06Q10/0637 ,  G06Q30/02 ,  G06Q30/0242 ,  H04H20/14 ,  H04H60/375 ,  H04N21/23418 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/812

    摘要： Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.

    摘要翻译： 公开了监测，验证和评估广告播放效果的方法和设备。 一种示例性方法，包括分析与广告相关联的接收到的广告检测信息，从广告的呈现中检测到的广告检测信息; 基于所述广告检测信息来识别与所述广告的呈现相对应的购买订单; 从购买订单确定购买的评级值; 将购买订单的购买评级值与接收到的广告呈现相对应的收视率信息进行比较，以确定广告是否按照买卖单指示呈现; 以及使用所述购买订单和所述广告检测信息来生成性能监视报告，以指示所述评级信息是否小于所购买的评级值。

    METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS
    2.
    发明申请
    METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS 有权
    监测，验证和评估商业空气的性能的方法和装置

    公开(公告)号：US20150287074A1

    公开(公告)日：2015-10-08

    申请号：US14746217

    申请日：2015-06-22

    申请人： The Nielsen Company (US), LLC

    发明人： James Milton Rathburn ,  Laurence Blair Miller ,  Thomas J. Whymark ,  Huaiyeu Huey Yu ,  Hui-Tung Yang ,  Stephen Shindle ,  Jonathan Chazen ,  Joseph Kaminski

    IPC分类号： G06Q30/02 ,  H04N21/24 ,  H04N21/81

    CPC分类号： G06Q30/0246 ,  G06Q10/0637 ,  G06Q30/02 ,  G06Q30/0242 ,  H04H20/14 ,  H04H60/375 ,  H04N21/23418 ,  H04N21/2407 ,  H04N21/2547 ,  H04N21/812

    摘要： Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.

    摘要翻译： 公开了监测，验证和评估广告播放效果的方法和设备。 一种示例性方法，包括分析与广告相关联的接收到的广告检测信息，从广告的呈现中检测到的广告检测信息; 基于所述广告检测信息来识别与所述广告的呈现相对应的购买订单; 从购买订单确定购买的评级值; 将购买订单的购买评级值与接收到的广告呈现相对应的收视率信息进行比较，以确定广告是否按照购买订单的方式呈现; 以及使用所述购买订单和所述广告检测信息来生成性能监视报告，以指示所述评级信息是否小于所购买的评级值。