公开(公告)号：US10242385B2

公开(公告)日：2019-03-26

申请号：US14808298

申请日：2015-07-24

Applicant: Facebook, Inc.

Inventor： Ahmad Abdulmageed Mohammed Abdulkader ,  Stephane Taine ,  Vladislav Belous ,  Seyed Mohsen Amiri ,  Ewa Dominowska

IPC: G06Q30/00 ,  G06Q30/02 ,  H04L29/08

Abstract: An online system using attributes of users to select content for presentation to the users predicts one or more attributes of users whose attributes are unavailable to the online system. For a user with one or more attributes unavailable to the online system, the online system applies a model to attributes of additional users to predict one or more attributes of the user. Attributes of the additional user use in the prediction may include demographic information and interactions with content by the additional users. The online system may determine an accuracy of the model by using the model to predict attributes for users whose attributes are known to the online system and comparing the predicted attributes to the known attributes. If the model's accuracy is less than a threshold value, the online system discontinues using the model to predict attributes of users.

公开(公告)号：US09959258B2

公开(公告)日：2018-05-01

申请号：US15136559

申请日：2016-04-22

Applicant: Facebook, Inc.

Inventor： Junbiao Tang ,  Ewa Dominowska ,  Hua Chen ,  Jennifer Anne Abrahamson ,  Abhishek Agarwal

IPC: G06F17/22 ,  H04L29/08

CPC classification number: G06F17/2247 ,  G06F17/30702 ,  G06F17/30867 ,  G06Q10/00 ,  H04L67/02 ,  H04L67/20 ,  H04L67/306

Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.

公开(公告)号：US20170024770A1

公开(公告)日：2017-01-26

申请号：US14808298

申请日：2015-07-24

Applicant: Facebook, Inc.

Inventor： Ahmad Abdulmageed Mohammed Abdulkader ,  Stephane Taine ,  Vladislav Belous ,  Seyed Mohsen Amiri ,  Ewa Dominowska

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0269 ,  G06Q30/0271 ,  G06Q30/0277 ,  H04L67/22 ,  H04L67/306

Abstract: An online system using attributes of users to select content for presentation to the users predicts one or more attributes of users whose attributes are unavailable to the online system. For a user with one or more attributes unavailable to the online system, the online system applies a model to attributes of additional users to predict one or more attributes of the user. Attributes of the additional user use in the prediction may include demographic information and interactions with content by the additional users. The online system may determine an accuracy of the model by using the model to predict attributes for users whose attributes are known to the online system and comparing the predicted attributes to the known attributes. If the model's accuracy is less than a threshold value, the online system discontinues using the model to predict attributes of users.

Abstract translation: 使用用户属性选择呈现给用户的内容的在线系统预测其属性对在线系统不可用的一个或多个用户的属性。 对于具有在线系统不可用的一个或多个属性的用户，在线系统将模型应用于附加用户的属性以预测用户的一个或多个属性。 预测中附加用户使用的属性可以包括人口统计信息和附加用户与内容的交互。 在线系统可以通过使用模型来预测模型的精度来预测其属性对在线系统已知的用户的属性，并将预测属性与已知属性进行比较。 如果模型的准确度小于阈值，则在线系统将停止使用模型来预测用户的属性。

公开(公告)号：US11062361B1

公开(公告)日：2021-07-13

申请号：US16269408

申请日：2019-02-06

Applicant: Facebook, Inc.

Inventor： Ahmad Abdulmageed Mohammed Abdulkader ,  Stephane Taine ,  Vladislav Belous ,  Seyed Mohsen Amiri ,  Ewa Dominowska

IPC: G06Q30/02 ,  H04L29/08

Abstract: An online system using attributes of users to select content for presentation to the users predicts one or more attributes of users whose attributes are unavailable to the online system. For a user with one or more attributes unavailable to the online system, the online system applies a model to attributes of additional users to predict one or more attributes of the user. Attributes of the additional user use in the prediction may include demographic information and interactions with content by the additional users. The online system may determine an accuracy of the model by using the model to predict attributes for users whose attributes are known to the online system and comparing the predicted attributes to the known attributes. If the model's accuracy is less than a threshold value, the online system discontinues using the model to predict attributes of users.

公开(公告)号：US20170308512A1

公开(公告)日：2017-10-26

申请号：US15136559

申请日：2016-04-22

Applicant: Facebook, Inc.

Inventor： Junbiao Tang ,  Ewa Dominowska ,  Hua Chen ,  Jennifer Anne Abrahamson ,  Abhishek Agarwal

IPC: G06F17/22 ,  H04L29/08

CPC classification number: G06F17/2247 ,  G06F17/30702 ,  G06F17/30867 ,  G06Q10/00 ,  H04L67/02 ,  H04L67/20 ,  H04L67/306

Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.