-
公开(公告)号：US20170308512A1
公开(公告)日：2017-10-26
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
-
2.发明申请公开(公告)号：US20190080367A1
公开(公告)日：2019-03-14
申请号：US15702399
申请日：2017-09-12
Applicant: Facebook, Inc.
Inventor： Abhishek Agarwal , Sergii Novotarskyi , Nicolas Bruno Ponieman , Victor Ribeiro Moura
Abstract: An online system promotes physical store visits by presenting users with content items for a physical store location and subsequently logs visits of online system users to the physical store location to track performance of a campaign associated with the presented content item. The online system registers attention events associated with the presented content items and registers attention events as store front visit conversion events if, within a predetermined period of time from a valid attention event, a user has subsequently gone in and visited the physical store front location. The online system then uses this store visit data to build a model that optimizes for store visits as a conversion.
-
公开(公告)号：US20190188740A1
公开(公告)日：2019-06-20
申请号：US15849364
申请日：2017-12-20
Applicant: Facebook, Inc.
Inventor： Hongzheng Xiong , Pravin Paratey , Brian Rosenthal , Abhishek Agarwal , Daniel Kristopher Harvey , Damien Lefortier
CPC classification number: G06Q30/0203 , G06N20/00 , G06Q30/0201 , G06Q30/0254 , H04L67/306
Abstract: An online system displays a first set of content items to a user of a test group and displays a second set of content items to a user of a control group. The online system presents a poll to each user to evaluate the user's recall of the content item associated with the poll. The online system receives a poll response from each user, which is input, along with a set of features associated each user, into a prediction model. The prediction model enables the online system to determine a poll response prediction of a third user based on a set of features associated with the third user. The poll response prediction enables the online system to determine if it would be effective to present the content item to the third user.
-
公开(公告)号：US09959258B2
公开(公告)日：2018-05-01
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
-
-
-
Search Results
4
records
(took 0.011 seconds)
