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公开(公告)号：US09959258B2
公开(公告)日：2018-05-01
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
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公开(公告)号：US20170308512A1
公开(公告)日：2017-10-26
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
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