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公开(公告)号：US09959258B2
公开(公告)日：2018-05-01
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
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公开(公告)号：US20170308512A1
公开(公告)日：2017-10-26
申请号：US15136559
申请日：2016-04-22
Applicant: Facebook, Inc.
Inventor： Junbiao Tang , Ewa Dominowska , Hua Chen , Jennifer Anne Abrahamson , Abhishek Agarwal
CPC classification number: G06F17/2247 , G06F17/30702 , G06F17/30867 , G06Q10/00 , H04L67/02 , H04L67/20 , H04L67/306
Abstract: An online system maintains information identify a context in which sponsored content items were presented to users. A context in which a sponsored content item was presented to a user identifies additional content presented to the user prior to the sponsored content item, and may identify additional content presented in conjunction with the sponsored content item. The online system identifies users to whom at least one sponsored content item was presented in a context and generates characteristics for the context based on characteristics of users who were presented with at least one sponsored content item in the context. When the online system receives a request to present sponsored content items in the context that does not identify an online system user, the online system selects sponsored content items for the request based on the generated characteristics for the context.
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公开(公告)号：US20160148264A1
公开(公告)日：2016-05-26
申请号：US14551445
申请日：2014-11-24
Applicant: Facebook, Inc.
Inventor： Melissa Rose Winstanley , Jennifer Anne Abrahamson , Samuel Hoang
Abstract: In one embodiment, a method includes receiving a query form a client system of the first user. The method includes identifying one or more objects matching the query. At least one of the identified objects is an advertisement. The method includes calculating, for each identified advertisement, a score based at least in part on an affinity coefficient for the first node with respect to the second node corresponding to the identified advertisement. The method includes generating one or more search results corresponding to one or more of the identified objects matching the query, respectively. Each search result includes a reference to the corresponding identified object. At least one of the search results corresponds to an identified advertisement having a score greater than a threshold score. The method includes sending a search-results page including one or more of the generated search results to the client system for display.
Abstract translation: 在一个实施例中，一种方法包括从第一用户的客户端系统接收查询。 该方法包括识别与查询匹配的一个或多个对象。 所识别的对象中的至少一个是广告。 该方法包括至少部分地基于与所识别的广告相对应的第二节点的第一节点的亲和度系数，针对每个识别的广告来计算得分。 该方法包括分别生成与查询匹配的一个或多个所识别对象相对应的一个或多个搜索结果。 每个搜索结果包括对相应的识别对象的引用。 搜索结果中的至少一个对应于具有大于阈值分数的分数的识别的广告。 该方法包括将包括一个或多个生成的搜索结果的搜索结果页面发送到客户端系统以进行显示。
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