公开(公告)号：US09430561B2

公开(公告)日：2016-08-30

申请号：US13720756

申请日：2012-12-19

Applicant: Facebook, Inc.

Inventor： Spencer Powell

IPC: G06F17/30

CPC classification number: G06F17/30702 ,  G06F17/30705 ,  G06F17/3071

Abstract: An analysis system analyzes known user affinities to identify particular objects that serve as useful predictors of whether a given user will have an affinity for a given topic, even if the user has not previously expressly specified an affinity for that topic. Specifically, both the topic group of users associated with a given topic and the category group of users associated with the topic's more general category are identified. For each of a set of objects, degrees of divergence between the topic group and the category group are evaluated for a criterion evaluated with respect to the object. A topic profile is created based on objects for which there is a high degree of divergence.

Abstract translation: 分析系统分析已知的用户亲和度，以识别用作给定用户对给定主题具有亲和力的有用预测因素的特定对象，即使用户之前没有明确指定对该主题的亲和性。 特别地，识别与给定主题相关联的主题组和与该主题的更一般类别相关联的用户的类别组。 对于一组对象中的每一个，对于针对对象而评估的标准来评估主题组和类别组之间的分歧度。 基于具有高度分歧的对象创建主题简档。

公开(公告)号：US20170024455A1

公开(公告)日：2017-01-26

申请号：US14808320

申请日：2015-07-24

Applicant: Facebook, Inc.

Inventor： Spencer Powell ,  Boris Pierre Arnoux ,  Sue Ann Hong ,  Daniel K. Chapsky ,  Adam Scott Berger ,  Nikhil Girish Nawathe ,  Christopher William Jones ,  Justin Thomas Palumbo ,  Edward R. Gan ,  Rituraj Kirti ,  Mui Thu Tran ,  Yujie Yang

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/285 ,  H04L67/1046 ,  H04L67/306

Abstract: An online system receives information from an entity identifying a set of users of the online system and groups users included in the set into clusters based on their similarities using a clustering model or algorithm (e.g., k-means clustering) and based on one or more parameters specified by the entity. The online system generates expanded clusters that include additional users in one or more clusters based on similarities between the additional users and users in various clusters. If an additional user is included in multiple expanded clusters, the online assigns the additional user exclusively to an expanded cluster that best fits the user.

Abstract translation: 在线系统从标识一组在线系统的用户的实体接收信息，并且使用聚类模型或算法（例如，k均值聚类），并且基于一个或多个 参数由实体指定。 在线系统基于各种群集中的附加用户和用户之间的相似性，生成扩展群集，其中包括一个或多个群集中的其他用户。 如果多个扩展群集中包含其他用户，则在线将额外的用户专门分配给最适合用户的扩展群集。

公开(公告)号：US20140358673A1

公开(公告)日：2014-12-04

申请号：US13909315

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Eitan Shay ,  Jiahui Wu ,  Spencer Powell ,  William Bullock

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0246 ,  G06Q30/0273 ,  G06Q50/01

Abstract: A group of social networking system users are associated with a holdout group for an advertisement. Users in the holdout group are not presented with the advertisement. When the advertisement is selected for presentation to a user, the social networking system presents the advertisement to the user if the user is not in the holdout group. However, if the user is in the holdout group, alternative content is presented to the user. If a user performs a conversion event associated with the advertisement via a client device, the social networking system determines a fee for an advertiser if the advertisement was presented to the user. The fee may be adjusted based on differences between conversion events by users in the holdout group for the advertisement and by users not in the holdout group.

Abstract translation: 一组社交网络系统用户与广告的保持组相关联。 保持组中的用户没有呈现广告。 当选择广告以呈现给用户时，如果用户不在保持组中，则社交网络系统向用户呈现广告。 然而，如果用户在保持组中，则替代内容被呈现给用户。 如果用户通过客户端设备执行与广告相关联的转换事件，则如果广告被呈​​现给用户，社交网络系统确定广告商的费用。 费用可以根据用于广告的保留组中的用户的转换事件和不在保留组中的用户之间的差异进行调整。

公开(公告)号：US20170068722A1

公开(公告)日：2017-03-09

申请号：US14849555

申请日：2015-09-09

Applicant: Facebook, Inc.

Inventor： Weidong Wang ,  Roshan Umesh Goli ,  Patrick James Kemp ,  Spencer Powell

IPC: G06F17/30 ,  H04L29/08

CPC classification number: H04L67/20 ,  G06Q30/0201 ,  G06Q50/01 ,  H04L67/306 ,  H04W4/21

Abstract: A social networking system maintains characteristics with its users, with various characteristics, such as age, specified by the users (i.e., “asserted characteristics”). The social networking system selects content for a user based at least in part on the characteristics associated with the user. To account for potential inaccuracies in an asserted age of a user, the social networking system clusters users based on ages of other users connected to users. The online system receives verified ages for users in a cluster from a trusted third party system that maintains more accurate characteristics for users than the social networking system. By comparing the asserted ages for users in the cluster to the verified ages for users in the cluster, the social networking system determines an accuracy of the asserted ages for users in the cluster. The accuracy may be used when selecting content for the users.

Abstract translation: 社交网络系统保持与其用户的特征，具有由用户指定的诸如年龄的各种特征（即“断言特征”）。 所述社交网络系统至少部分地基于与用户相关联的特征为用户选择内容。 为了说明用户的断言年龄的潜在不准确性，社交网络系统根据与用户连接的其他用户的年龄对用户进行聚类。 在线系统从可信第三方系统接收集群中的用户的已验证年龄，对于用户而言，社交网络系统保持更准确的特性。 通过将群集中用户的断言年龄与群集中用户的已验证年龄进行比较，社交网络系统确定群集中用户的断言年龄的准确性。 当为用户选择内容时可以使用精度。

公开(公告)号：US10390065B2

公开(公告)日：2019-08-20

申请号：US15586878

申请日：2017-05-04

Applicant: Facebook, Inc.

Inventor： Jiajin Yu ,  Max K. Comer ,  Zhengyong Zhu ,  Kevin Wenkai Heh ,  Spencer Powell

IPC: H04N21/235 ,  H04N21/258 ,  H04N21/442 ,  H04N21/2668 ,  H04N21/24

Abstract: An online system receives a video-presentation request from a third party system. The video-presentation request comprises a video and a target audience specification for the video. The online system selects a plurality of users as the target audience of the video based on the target audience specification. From the target audience, the online system generates a sample subset of users and determines a sampled video reach count for the subset of users. A sample user who, as determined by the online system, would have viewed the view for at least a threshold duration, is included in the sampled video view count. The online system estimates a total video reach count for target audience by extrapolating the sampled video reach count for the subset of users to the target audience. The total video reach count can be used to determine a parameter for presenting the video on an online system.

公开(公告)号：US20180324489A1

公开(公告)日：2018-11-08

申请号：US15586878

申请日：2017-05-04

Applicant: Facebook, Inc.

Inventor： Jiajin Yu ,  Max K. Comer ,  Zhengyong Zhu ,  Kevin Wenkai Heh ,  Spencer Powell

IPC: H04N21/442 ,  H04N21/435 ,  H04N21/44 ,  H04N21/845

CPC classification number: H04N21/25866 ,  H04N21/2353 ,  H04N21/2407 ,  H04N21/2668 ,  H04N21/44204

Abstract: An online system receives a video-presentation request from a third party system. The video-presentation request comprises a video and a target audience specification for the video. The online system selects a plurality of users as the target audience of the video based on the target audience specification. From the target audience, the online system generates a sample subset of users and determines a sampled video reach count for the subset of users. A sample user who, as determined by the online system, would have viewed the view for at least a threshold duration, is included in the sampled video view count. The online system estimates a total video reach count for target audience by extrapolating the sampled video reach count for the subset of users to the target audience. The total video reach count can be used to determine a parameter for presenting the video on an online system.

公开(公告)号：US20180218406A1

公开(公告)日：2018-08-02

申请号：US15417869

申请日：2017-01-27

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Jiajin Yu ,  Spencer Powell

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0246 ,  G06Q30/0272 ,  G06Q30/0277

Abstract: An online system scores campaign audiences based on historical scoring data for similar audiences. A third party system selects a target audience and a day on which the target audience should be exposed to a campaign. The online system generates an availability grid and a score grid to determine a score for the target audience. Values in the availability grid are determined based on the availability of exposure time for the target audience on the specified date. Values in the score grid are based on historical scoring data for the same audience. The online system scores the target audience by interpolating between data points in the score grid based on a selected availability from the availability grid.

公开(公告)号：US09348886B2

公开(公告)日：2016-05-24

申请号：US13720763

申请日：2012-12-19

Applicant: Facebook, Inc.

Inventor： Boris Arnoux ,  Spencer Powell

IPC: G06F17/30 ,  G06Q50/00 ,  G06Q10/10 ,  G06Q30/02

CPC classification number: G06F17/30598 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q50/01

Abstract: A system forms sub-groups from a given user group of a social networking system and form descriptions of the sub-groups that provide an intuitive understanding of sub-group composition, such as likings of the sub-groups. In one embodiment, a given user group of a social networking system is clustered into a plurality of sub-groups, and representative characteristics—such as the characteristics of a composite or actual member of the sub-group—are determined for each sub-group. In order to form sub-group descriptions, a set of objects, such as pages of the social networking system, is ranked with respect to the representative characteristics of the sub-group. The highest-ranking objects for a sub-group are then used to form the description of that sub-group. For example, the topics associated with each of the highest-ranking pages can be combined into the sub-group description.

Abstract translation: 系统形成来自社交网络系统的给定用户组的子组，并形成对子组成分的直观理解的子组的描述，例如子组的喜好。 在一个实施例中，社交网络系统的给定用户组被聚集成多个子组，并且为每个子组确定代表性特征（例如子组的复合或实际成员的特征） 。 为了形成子组描述，关于子组的代表性特征对一组对象（例如社交网络系统的页面）进行排名。 然后使用子组的最高排名对象来形成该子组的描述。 例如，与每个最高排名页面相关联的主题可以组合到子组描述中。

公开(公告)号：US20150348134A1

公开(公告)日：2015-12-03

申请号：US14292277

申请日：2014-05-30

Applicant: FACEBOOK, INC.

Inventor： Xiaohu Jiang ,  Dan Zhang ,  Wenjie Fu ,  Linji Yang ,  Spencer Powell

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q50/01

Abstract: An advertiser specifies an advertising campaign including one or more targeting criteria for presentation to users of an online system, which retrieves information describing previously completed advertisement auctions for presenting advertisement to users of the online system satisfying one or more of the targeting criteria. Based on the retrieved information, the online system associates various bid amounts with the advertising campaign and determines the advertising campaign's estimated performance for various bid amounts. For each bid amount, the online system determines a number of previously completed advertisement auctions that would have selected an advertisement from the advertising campaign, an amount that would have been charged to the advertiser if an advertisement campaign was selected, and a number of distinct users that would have been presented with an advertisement from the advertising campaign.

Abstract translation: 广告客户指定一个广告活动，其中包括一个或多个用于向在线系统的用户呈现的目标标准，其中，所述定位标准检索描述先前完成的广告拍卖的信息，以向满足一个或多个目标标准的在线系统的用户呈现广告。 根据检索到的信息，在线系统将各种出价金额与广告活动相关联，并确定广告活动对各种出价金额的估计表现。 对于每个出价金额，在线系统确定将从广告活动中选择广告的先前完成的广告拍卖的数量，如果选择了广告活动，将向广告商收取的金额以及许多不同的用户 这将被广告宣传广告。

公开(公告)号：US20140172855A1

公开(公告)日：2014-06-19

申请号：US13720763

申请日：2012-12-19

Applicant: Facebook, Inc.

Inventor： Boris Arnoux ,  Spencer Powell

IPC: G06F17/30

CPC classification number: G06F17/30598 ,  G06Q10/10 ,  G06Q30/02 ,  G06Q50/01

Abstract: A system forms sub-groups from a given user group of a social networking system and form descriptions of the sub-groups that provide an intuitive understanding of sub-group composition, such as likings of the sub-groups. In one embodiment, a given user group of a social networking system is clustered into a plurality of sub-groups, and representative characteristics—such as the characteristics of a composite or actual member of the sub-group—are determined for each sub-group. In order to form sub-group descriptions, a set of objects, such as pages of the social networking system, is ranked with respect to the representative characteristics of the sub-group. The highest-ranking objects for a sub-group are then used to form the description of that sub-group. For example, the topics associated with each of the highest-ranking pages can be combined into the sub-group description.

Abstract translation: 系统形成来自社交网络系统的给定用户组的子组，并形成对子组成分的直观理解的子组的描述，例如子组的喜好。 在一个实施例中，社交网络系统的给定用户组被聚集成多个子组，并且为每个子组确定代表性特征（例如子组的复合或实际成员的特征） 。 为了形成子组描述，关于子组的代表性特征对一组对象（例如社交网络系统的页面）进行排名。 然后使用子组的最高排名对象来形成该子组的描述。 例如，与每个最高排名页面相关联的主题可以组合到子组描述中。