知搜-全球专利检索

  1. Login
  2. Sign Up

Search Results

5 records (took 0.014 seconds)

    MEASURING PERFORMANCE OF CONTENT AMONG GROUPS OF SIMILAR USERS OF AN ONLINE SYSTEM
    3.
    发明申请
    MEASURING PERFORMANCE OF CONTENT AMONG GROUPS OF SIMILAR USERS OF AN ONLINE SYSTEM 审中-公开

    公开(公告)号：US20170206548A1

    公开(公告)日：2017-07-20

    申请号：US14997465

    申请日：2016-01-15

    Applicant: Facebook, Inc.

    Inventor： Patrick James Kemp ,  Frederick Ross Leach

    IPC: G06Q30/02

    CPC classification number: G06Q30/0242

    Abstract: An online system generates metrics describing performance of a content item presented to its users by various entities based on a number of events associated with an exposed group of users presented with a content item and a control group of users not presented with the content item and similar to users of the exposed group. The online system receives information describing presentation of the content item to each user of the exposed group via client devices associated with users of the exposed group. The online system provides information used by the online system to identify each user in the exposed group and in the control group to a trusted third party, which identifies information describing events associated with the content item from one or more entities. Based on the identified information, a metric is generated to describe the effectiveness of the content item.

    DETERMINING ACCURACY OF CHARACTERISTICS ASSERTED TO A SOCIAL NETWORKING SYSTEM BY A USER
    4.
    发明申请
    DETERMINING ACCURACY OF CHARACTERISTICS ASSERTED TO A SOCIAL NETWORKING SYSTEM BY A USER 审中-公开
    确定用户对社交网络系统的特征精度的确定

    公开(公告)号：US20170068722A1

    公开(公告)日：2017-03-09

    申请号：US14849555

    申请日：2015-09-09

    Applicant: Facebook, Inc.

    Inventor： Weidong Wang ,  Roshan Umesh Goli ,  Patrick James Kemp ,  Spencer Powell

    IPC: G06F17/30 ,  H04L29/08

    CPC classification number: H04L67/20 ,  G06Q30/0201 ,  G06Q50/01 ,  H04L67/306 ,  H04W4/21

    Abstract: A social networking system maintains characteristics with its users, with various characteristics, such as age, specified by the users (i.e., “asserted characteristics”). The social networking system selects content for a user based at least in part on the characteristics associated with the user. To account for potential inaccuracies in an asserted age of a user, the social networking system clusters users based on ages of other users connected to users. The online system receives verified ages for users in a cluster from a trusted third party system that maintains more accurate characteristics for users than the social networking system. By comparing the asserted ages for users in the cluster to the verified ages for users in the cluster, the social networking system determines an accuracy of the asserted ages for users in the cluster. The accuracy may be used when selecting content for the users.

    Abstract translation: 社交网络系统保持与其用户的特征，具有由用户指定的诸如年龄的各种特征（即“断言特征”）。 所述社交网络系统至少部分地基于与用户相关联的特征为用户选择内容。 为了说明用户的断言年龄的潜在不准确性，社交网络系统根据与用户连接的其他用户的年龄对用户进行聚类。 在线系统从可信第三方系统接收集群中的用户的已验证年龄，对于用户而言，社交网络系统保持更准确的特性。 通过将群集中用户的断言年龄与群集中用户的已验证年龄进行比较，社交网络系统确定群集中用户的断言年龄的准确性。 当为用户选择内容时可以使用精度。

    Measuring Offsite Advertising Effectiveness
    5.
    发明申请
    Measuring Offsite Advertising Effectiveness 审中-公开
    测量非现场广告效果

    公开(公告)号：US20160125452A1

    公开(公告)日：2016-05-05

    申请号：US14527151

    申请日：2014-10-29

    Applicant: Facebook, Inc.

    Inventor： Patrick James Kemp ,  Frederick Ross Leach

    IPC: G06Q30/02

    CPC classification number: G06Q30/0245 ,  G06Q30/0267

    Abstract: A polling system polls users of mobile devices to measure the impact of advertisements provided by another system on user attitudes and provides a common comparison metric to advertisements being measured by the polling system. The polling system maintains user demographics information of users of the polling system and stores a device identifier for users logged in to the polling system or a related service. When a mobile device accesses an advertisement at a third party advertising provider, the polling system receives an advertisement identifier for the advertising impression and a device identifier for the device providing the impression. The polling system matches received device identifiers with device identifiers for logged-in users to identify when a user of the polling system receives advertisements by third party systems. The polling system provides advertisements to the users, polls the users relating to the advertiser, and calculates a lift metric measuring advertising effectiveness.

    Abstract translation: 轮询系统轮询移动设备的用户以测量由另一系统提供的广告对用户态度的影响，并为轮询系统测量的广告提供公共的比较度量。 轮询系统维护轮询系统的用户的用户人口统计信息，并存储登录到轮询系统或相关服务的用户的设备标识符。 当移动设备在第三方广告提供商处访问广告时，轮询系统接收广告印象的广告标识符和提供印象的设备的设备标识符。 轮询系统将接收到的设备标识符与登录用户的设备标识符相匹配，以识别轮询系统的用户何时接收第三方系统的广告。 投票系统向用户提供广告，轮询与广告商相关的用户，并计算衡量广告效果的提升度量。

Patent Agency Ranking