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    Predicting the Performance of an Advertising Campaign
    1.
    发明申请
    Predicting the Performance of an Advertising Campaign 审中-公开
    预测广告业务的表现

    公开(公告)号：US20150348134A1

    公开(公告)日：2015-12-03

    申请号：US14292277

    申请日：2014-05-30

    Applicant: FACEBOOK, INC.

    Inventor： Xiaohu Jiang ,  Dan Zhang ,  Wenjie Fu ,  Linji Yang ,  Spencer Powell

    IPC: G06Q30/02 ,  G06Q50/00

    CPC classification number: G06Q30/0275 ,  G06Q50/01

    Abstract: An advertiser specifies an advertising campaign including one or more targeting criteria for presentation to users of an online system, which retrieves information describing previously completed advertisement auctions for presenting advertisement to users of the online system satisfying one or more of the targeting criteria. Based on the retrieved information, the online system associates various bid amounts with the advertising campaign and determines the advertising campaign's estimated performance for various bid amounts. For each bid amount, the online system determines a number of previously completed advertisement auctions that would have selected an advertisement from the advertising campaign, an amount that would have been charged to the advertiser if an advertisement campaign was selected, and a number of distinct users that would have been presented with an advertisement from the advertising campaign.

    Abstract translation: 广告客户指定一个广告活动，其中包括一个或多个用于向在线系统的用户呈现的目标标准，其中，所述定位标准检索描述先前完成的广告拍卖的信息，以向满足一个或多个目标标准的在线系统的用户呈现广告。 根据检索到的信息，在线系统将各种出价金额与广告活动相关联，并确定广告活动对各种出价金额的估计表现。 对于每个出价金额，在线系统确定将从广告活动中选择广告的先前完成的广告拍卖的数量，如果选择了广告活动，将向广告商收取的金额以及许多不同的用户 这将被广告宣传广告。

    Automatic placement of electronic media content items within an online document
    3.
    发明授权
    Automatic placement of electronic media content items within an online document 有权

    公开(公告)号：US10303743B2

    公开(公告)日：2019-05-28

    申请号：US15337289

    申请日：2016-10-28

    Applicant: Facebook, Inc.

    Inventor： Dan Zhang ,  Xiongjun Liang ,  Chin Lung Fong ,  Maria Angelidou ,  Harshit Agarwal ,  Shiyang Liu

    IPC: G06F17/00 ,  G06F17/21 ,  G06F17/22 ,  G06N7/00 ,  G06N20/00 ,  G06F17/24

    Abstract: An online system stores online documents, where each online document has a layout. The system creates augmented online documents by combining the online documents with one or more content items. The system stores client interactions with the content items, responsive to presenting the augmented online documents via a client device. The system receives a new online document. The system creates new augmented online documents by combining the new online document with one or more new content items. For each new augmented online document, the system generates a score based on one or more features describing the layout of the new augmented online document. The system selects a new augmented online document based on the generated scores and sends the selected new augmented online document for presentation via a client device.

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