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公开(公告)号:US20170243258A1
公开(公告)日:2017-08-24
申请号:US15047596
申请日:2016-02-18
Applicant: Facebook, Inc.
Inventor: Hongji Yang , Rachel Barrie Tucker , Zhen Li , Nikila Srinivasan Sarang , Sylvain Marc Robert Friquet , Brendan M. Sullivan , Kelly Leanne MacLean
IPC: G06Q30/02
Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.
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公开(公告)号:US10970884B1
公开(公告)日:2021-04-06
申请号:US16299030
申请日:2019-03-11
Applicant: Facebook, Inc.
Inventor: Hongji Yang , Yuji Wang , Yuan Liang , Dan Zhang , Ren Lu , Amber Muck , Ethan Lubka , Yi-Wei Wu , Lingfei He , Yin Kam Hung , Michael Thomas Gofron
Abstract: Systems, methods, and non-transitory computer-readable media can obtain a media item. The media item is positioned in a content item. A plurality of histograms are generated based on colors of a first portion and a second portion of the media item. A custom background for the media item in the content item is generated based on the plurality of histograms.
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公开(公告)号:US10803494B2
公开(公告)日:2020-10-13
申请号:US15047596
申请日:2016-02-18
Applicant: Facebook, Inc.
Inventor: Hongji Yang , Rachel Barrie Tucker , Zhen Li , Nikila Srinivasan Sarang , Sylvain Marc Robert Friquet , Brendan M. Sullivan , Kelly Leanne MacLean
Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.
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