公开(公告)号：US10803494B2

公开(公告)日：2020-10-13

申请号：US15047596

申请日：2016-02-18

Applicant: Facebook, Inc.

Inventor： Hongji Yang ,  Rachel Barrie Tucker ,  Zhen Li ,  Nikila Srinivasan Sarang ,  Sylvain Marc Robert Friquet ,  Brendan M. Sullivan ,  Kelly Leanne MacLean

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.

公开(公告)号：US20190012387A1

公开(公告)日：2019-01-10

申请号：US15645799

申请日：2017-07-10

Applicant: Facebook, Inc.

Inventor： Zhen Li ,  Li Ju ,  Eric Hsin-Chun Huang ,  Yun Liu ,  Chang Su ,  Cassidy Jake Beeve-Morris ,  Yuan Liang

IPC: G06F17/30 ,  G06F7/08 ,  G06F7/02

Abstract: A social networking system allows users to create and join groups in the social networking system, in which each group is associated with one or more interests shared by members of the group. To select content for presentation to a viewing user of the social networking system who is a member of a group, the social networking system may determine one or more topics associated with the group based at least in part on a classification system and on information associated with objects maintained in the social networking system that are similar to the group. The topic(s) associated with the group also may be determined based on information associated with the group, with members of the group, and/or with objects associated with the group. The social networking system may then select one or more content items associated with the topic(s) for presentation to the viewing user via a group page.

公开(公告)号：US20190130452A1

公开(公告)日：2019-05-02

申请号：US15797981

申请日：2017-10-30

Applicant: Facebook, Inc.

Inventor： Li Ju ,  Zhen Li ,  Alkarim Nasser ,  Yuan Liang ,  Ritika Prasad

IPC: G06Q30/02 ,  G06Q50/00 ,  G06N99/00

Abstract: Systems, methods, and non-transitory computer readable media configured to receive an initial targeting for an advertisement. The advertisement can promote a group of a social networking system. A refined targeting for the advertisement can be generated. The advertisement based on the refined targeting can be delivered.

公开(公告)号：US10592570B2

公开(公告)日：2020-03-17

申请号：US15645799

申请日：2017-07-10

Applicant: Facebook, Inc.

Inventor： Zhen Li ,  Li Ju ,  Eric Hsin-Chun Huang ,  Yun Liu ,  Chang Su ,  Cassidy Jake Beeve-Morris ,  Yuan Liang

IPC: G06F16/9535 ,  G06F16/9536 ,  G06Q30/02 ,  G06Q50/00

Abstract: A social networking system allows users to create and join groups in the social networking system, in which each group is associated with one or more interests shared by members of the group. To select content for presentation to a viewing user of the social networking system who is a member of a group, the social networking system may determine one or more topics associated with the group based at least in part on a classification system and on information associated with objects maintained in the social networking system that are similar to the group. The topic(s) associated with the group also may be determined based on information associated with the group, with members of the group, and/or with objects associated with the group. The social networking system may then select one or more content items associated with the topic(s) for presentation to the viewing user via a group page.

公开(公告)号：US20170243258A1

公开(公告)日：2017-08-24

申请号：US15047596

申请日：2016-02-18

Applicant: Facebook, Inc.

Inventor： Hongji Yang ,  Rachel Barrie Tucker ,  Zhen Li ,  Nikila Srinivasan Sarang ,  Sylvain Marc Robert Friquet ,  Brendan M. Sullivan ,  Kelly Leanne MacLean

IPC: G06Q30/02

Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.