公开(公告)号：US20170243258A1

公开(公告)日：2017-08-24

申请号：US15047596

申请日：2016-02-18

Applicant: Facebook, Inc.

Inventor： Hongji Yang ,  Rachel Barrie Tucker ,  Zhen Li ,  Nikila Srinivasan Sarang ,  Sylvain Marc Robert Friquet ,  Brendan M. Sullivan ,  Kelly Leanne MacLean

IPC: G06Q30/02

Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.

公开(公告)号：US20180181268A1

公开(公告)日：2018-06-28

申请号：US15848490

申请日：2017-12-20

Applicant: Facebook, Inc.

Inventor： Chen Huang ,  Rachel Barrie Tucker ,  Zhuowei Bao ,  Yi Tang ,  Yingliu Chen

IPC: G06F3/0482 ,  G06F3/01 ,  G06F3/0484

CPC classification number: G06F3/0482 ,  G06F3/017 ,  G06F3/04847 ,  G06F3/0488 ,  G06F2203/04803 ,  G06F2203/04808 ,  G06Q30/02 ,  G06Q30/06 ,  G06Q50/01

Abstract: Systems, methods, and non-transitory computer-readable media can provide a first interface for presenting a content feed that includes at least one content item, the content item being associated with a link that references external content. A determination is made that the content item was accessed. Data corresponding to the external content is obtained. Data corresponding to the content item is obtained. A second interface that includes a first region and a second region is provided, wherein the content item is displayed in the first region, and wherein the external content is displayed in the second region.

公开(公告)号：US10803494B2

公开(公告)日：2020-10-13

申请号：US15047596

申请日：2016-02-18

Applicant: Facebook, Inc.

Inventor： Hongji Yang ,  Rachel Barrie Tucker ,  Zhen Li ,  Nikila Srinivasan Sarang ,  Sylvain Marc Robert Friquet ,  Brendan M. Sullivan ,  Kelly Leanne MacLean

IPC: G06Q30/00 ,  G06Q30/02

Abstract: An online system receives an advertisement request (“ad request”) including an advertisement from a user and allows the user to create an alternative advertisement for the ad request comprising images presented in an order specified by the user. The online system may identify images from video data included in the ad request or from additional content associated with an object associated with the ad request. Based on selections of identified images by the user and an order in which to present the selected images from the user, the online system generates the alternative advertisement and associates the alternative advertisement with the ad request. One or more criteria are associated with the alternative advertisement, and the online system communicates the alternative advertisement to client devices having characteristics satisfying the criteria rather than video data in the advertisement.