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1.发明申请公开(公告)号：US20200042610A1
公开(公告)日：2020-02-06
申请号：US16051486
申请日：2018-08-01
Applicant: Facebook, Inc.
Inventor： Elizabeth Patton Boles , Yining Wu , Cassidy Jake Beeve-Morris , Chin Lung Fong
Abstract: An online system identifies a candidate content item eligible for presentation to a viewing user of the online system, in which the candidate content item includes media (e.g., an image, a video, etc.). The online system identifies one or more media attributes for the media, such as color saturation, tone, brightness, sharpness, contrast, etc. The online system also predicts a value of a performance metric for the candidate content item that indicates a likelihood of user engagement with the candidate content item by the viewing user. For each modification that may be made to a media attribute, the online system predicts a change to the value of the performance metric. Based on the predicted change, the online system determines an optimal set of media attributes associated with a maximum predicted value of the performance metric. The online system modifies the media based on the optimal set of media attributes.
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Patent Agency Ranking
公开(公告)号：US20180121392A1
公开(公告)日：2018-05-03
申请号：US15337289
申请日：2016-10-28
Applicant: Facebook, Inc.
Inventor： Dan Zhang , Xiongjun Liang , Chin Lung Fong , Maria Angelidou , Harshit Agarwal , Shiyang Liu
CPC classification number: G06F17/211 , G06F17/2205 , G06F17/2247 , G06F17/241 , G06N7/005 , G06N99/005
Abstract: An online system stores online documents, where each online document has a layout. The system creates augmented online documents by combining the online documents with one or more content items. The system stores client interactions with the content items, responsive to presenting the augmented online documents via a client device. The system receives a new online document. The system creates new augmented online documents by combining the new online document with one or more new content items. For each new augmented online document, the system generates a score based on one or more features describing the layout of the new augmented online document. The system selects a new augmented online document based on the generated scores and sends the selected new augmented online document for presentation via a client device.
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公开(公告)号：US11055471B1
公开(公告)日：2021-07-06
申请号：US16382917
申请日：2019-04-12
Applicant: Facebook, Inc.
Inventor： Dan Zhang , Xiongjun Liang , Chin Lung Fong , Maria Angelidou , Harshit Agarwal , Shiyang Liu
IPC: G06F17/00 , G06F40/103 , G06N20/00 , G06N7/00 , G06F40/14 , G06F40/123 , G06F40/169
Abstract: An online system stores online documents, where each online document has a layout. The system creates augmented online documents by combining the online documents with one or more content items. The system stores client interactions with the content items, responsive to presenting the augmented online documents via a client device. The system receives a new online document. The system creates new augmented online documents by combining the new online document with one or more new content items. For each new augmented online document, the system generates a score based on one or more features describing the layout of the new augmented online document. The system selects a new augmented online document based on the generated scores and sends the selected new augmented online document for presentation via a client device.
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公开(公告)号：US10303743B2
公开(公告)日：2019-05-28
申请号：US15337289
申请日：2016-10-28
Applicant: Facebook, Inc.
Inventor： Dan Zhang , Xiongjun Liang , Chin Lung Fong , Maria Angelidou , Harshit Agarwal , Shiyang Liu
Abstract: An online system stores online documents, where each online document has a layout. The system creates augmented online documents by combining the online documents with one or more content items. The system stores client interactions with the content items, responsive to presenting the augmented online documents via a client device. The system receives a new online document. The system creates new augmented online documents by combining the new online document with one or more new content items. For each new augmented online document, the system generates a score based on one or more features describing the layout of the new augmented online document. The system selects a new augmented online document based on the generated scores and sends the selected new augmented online document for presentation via a client device.
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公开(公告)号：US11132369B2
公开(公告)日：2021-09-28
申请号：US16051486
申请日：2018-08-01
Applicant: Facebook, Inc.
Inventor： Elizabeth Patton Boles , Yining Wu , Cassidy Jake Beeve-Morris , Chin Lung Fong
Abstract: An online system identifies a candidate content item eligible for presentation to a viewing user of the online system, in which the candidate content item includes media (e.g., an image, a video, etc.). The online system identifies one or more media attributes for the media, such as color saturation, tone, brightness, sharpness, contrast, etc. The online system also predicts a value of a performance metric for the candidate content item that indicates a likelihood of user engagement with the candidate content item by the viewing user. For each modification that may be made to a media attribute, the online system predicts a change to the value of the performance metric. Based on the predicted change, the online system determines an optimal set of media attributes associated with a maximum predicted value of the performance metric. The online system modifies the media based on the optimal set of media attributes.
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公开(公告)号：US20180341974A1
公开(公告)日：2018-11-29
申请号：US15605815
申请日：2017-05-25
Applicant: Facebook, Inc.
Inventor： Junfeng Pan , Tyler Paul Sax , Yining Wu , Yili Zhao , Dihong Gao , Juanjuan Xu , Xiaojun Liang , Asad K. Awan , Jonathan Mooser , Chin Lung Fong , Hong Yan
Abstract: An online system accounts for measures of quality of content items when selecting content items for presentation to users. For a content item including a link to a landing page outside a domain of the online system, the measure of quality accounts for a likelihood of a user presented with the content item returning to the online system after less than a threshold amount of time accessing the landing page. The measure of quality of the content item is based on the likelihood of the user returning to the online system after less than the threshold amount of time relative to likelihoods of other users returning to the online system after less than the threshold amount of time. The measure of quality of the content item is affected by a difference between the likelihood determined for the user and the likelihoods determined for other users.
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