SELECTING CONTENT BASED ON USER EVENTS
    3.
    发明申请

    公开(公告)号:US20190043085A1

    公开(公告)日:2019-02-07

    申请号:US15671137

    申请日:2017-08-07

    Applicant: Facebook, Inc.

    Abstract: An online system includes a method for identifying content to provide to a user of the online system. The online system receives a request to present content to users of the online system. The request may include a hierarchy of moments, wherein each moment of the hierarchy of moments is associated with a content creative. The online system identifies an impression opportunity to present the content to a user of the online system. The online system identifies a set of candidate moments occurring for the user from the hierarchy of moments. The online system selects a moment from the set of candidate moments based on the hierarchy of moments. The online system finally identifies the content creative associated with the identified moment, and then presents the content creative to the user.

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