Abstract:
Some embodiments include a method of detecting memes, as “key terms,” in a chatter aggregation in a social networking system. The method can include aggregating user-generated content objects within the social networking system into the chatter aggregation according to a set of filters. A meme analysis engine can define a target group within the chatter aggregation to compare against a background group. The meme analysis engine can extract key terms from textual content of the target group. The meme analysis engine can determine a relevancy rank of a term in the key terms based on an accounting of the term in the textual content of the target group and a linguistic relevance score of the term according to a linguistic model.
Abstract:
An online system receives information from an entity identifying a set of users of the online system and groups users included in the set into clusters based on their similarities using a clustering model or algorithm (e.g., k-means clustering) and based on one or more parameters specified by the entity. The online system generates expanded clusters that include additional users in one or more clusters based on similarities between the additional users and users in various clusters. If an additional user is included in multiple expanded clusters, the online assigns the additional user exclusively to an expanded cluster that best fits the user.
Abstract:
A method of generating a synthetic content feed includes receiving a request to display a synthetic content feed for a class of users of a social networking system, identifying a first user and a second user based on profile data for the first user and second user in the social networking system, constructing a first post of synthetic content feed representative of a first post in the content feed of the first user, constructing a second post of synthetic content feed representative of a second post in the content feed of the second user, and providing the synthetic content feed for display.
Abstract:
Some embodiments include a method of detecting memes, as “key terms,” in a chatter aggregation in a social networking system. The method can include aggregating user-generated content objects within the social networking system into the chatter aggregation according to a set of filters. A meme analysis engine can define a target group within the chatter aggregation to compare against a background group. The meme analysis engine can extract key terms from textual content of the target group. The meme analysis engine can determine a relevancy rank of a term in the key terms based on an accounting of the term in the textual content of the target group and a linguistic relevance score of the term according to a linguistic model.
Abstract:
Some embodiments include a method of performing a content analysis study around a central theme utilizing a concept study system. The concept study system can generate a classifier machine corresponding to the content analysis study based on a super topic taxonomy including one or more concept identifiers. The concept study system can process a content object, associated with a user activity in a social networking system, through the classifier machine to determine whether to assign the user activity to the content analysis study. The concept study system can aggregate at least an attribute derived from the user activity in a study-specific data container associated with the content analysis study and compute a statistical or analytical insight based on aggregated attributes in the study-specific data container.