公开(公告)号：US20140358673A1

公开(公告)日：2014-12-04

申请号：US13909315

申请日：2013-06-04

Applicant: Facebook, Inc.

Inventor： Richard Bill Sim ,  Jun Yang ,  Eitan Shay ,  Jiahui Wu ,  Spencer Powell ,  William Bullock

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0246 ,  G06Q30/0273 ,  G06Q50/01

Abstract: A group of social networking system users are associated with a holdout group for an advertisement. Users in the holdout group are not presented with the advertisement. When the advertisement is selected for presentation to a user, the social networking system presents the advertisement to the user if the user is not in the holdout group. However, if the user is in the holdout group, alternative content is presented to the user. If a user performs a conversion event associated with the advertisement via a client device, the social networking system determines a fee for an advertiser if the advertisement was presented to the user. The fee may be adjusted based on differences between conversion events by users in the holdout group for the advertisement and by users not in the holdout group.

Abstract translation: 一组社交网络系统用户与广告的保持组相关联。 保持组中的用户没有呈现广告。 当选择广告以呈现给用户时，如果用户不在保持组中，则社交网络系统向用户呈现广告。 然而，如果用户在保持组中，则替代内容被呈现给用户。 如果用户通过客户端设备执行与广告相关联的转换事件，则如果广告被呈​​现给用户，社交网络系统确定广告商的费用。 费用可以根据用于广告的保留组中的用户的转换事件和不在保留组中的用户之间的差异进行调整。