Adaptive modification of content presented in electronic forms

    公开(公告)号:US10191895B2

    公开(公告)日:2019-01-29

    申请号:US14531560

    申请日:2014-11-03

    Abstract: Systems and methods are provided for intelligently adapting content presented in electronic forms. In some embodiments, a processor provides access to multiple instances of a first version of an electronic form by multiple clients based on determining that insufficient data exists in a data source for a category of information. The first version of the form can include content for soliciting data associated with the category of information. The processor can receive responsive electronic communications in response to providing access to the first version of the form. The processor can provide access to multiple instances of a second version of the electronic form by multiple clients based on determining from the received responses whether sufficient data exists for the category of information. The second version of the electronic form can omit or replace the content for soliciting data associated with the category of information.

    Recommending a Transition from Use of a Limited-Functionality Application to a Full-Functionality Application in a Digital Medium Environment

    公开(公告)号:US20170277549A1

    公开(公告)日:2017-09-28

    申请号:US15081302

    申请日:2016-03-25

    Abstract: A digital medium environment is described to recommend a transition from use of a limited-functionality application to a full-functionality application. As described herein, the limited-functionality application includes a subset of the functionalities of the full-functionality application. Interactions by a user with a limited-functionality application to generate or edit a creation (e.g., a photo, video, or document) are monitored. Based on the interactions, it is determined that the user needs a functionality for the creation that is not available in the limited-functionality application but is supported by the full-functionality application. A recommendation to transition the creation to the full-functionality application that supports the functionality is displayed. The recommendation may include a selectable control that, when selected, causes the creation to be transitioned to the full-functionality application to enable the functionality to be applied to the creation.

    CONSUMER INFLUENCE ANALYTICS WITH CONSUMER PROFILE ENHANCEMENT

    公开(公告)号:US20170169455A1

    公开(公告)日:2017-06-15

    申请号:US15008104

    申请日:2016-01-27

    Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS
    8.
    发明申请
    REDUCING UN-SUBSCRIPTION RATES FOR ELECTRONIC MARKETING COMMUNICATIONS 审中-公开
    减少电子营销通信的联合订阅率

    公开(公告)号:US20170017971A1

    公开(公告)日:2017-01-19

    申请号:US14797806

    申请日:2015-07-13

    CPC classification number: G06Q30/0202 G06Q30/0255 G06Q30/0258

    Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

    Abstract translation: 方法对用户进行评分,以确定他们是否会收到在订阅列表上发送给用户的营销传播。 一种方法基于以下方式计算用户的未订阅分数:通过识别用户与网页的交互并评估用于表情的交互的内容来确定的情绪程度; 或通过识别用户沟通并评估其内容以表示情感而确定的程度的程度。 响应于确定未订阅分数超过阈值,该方法在向订阅列表上的用户发送营销通信时排除用户。 另一种方法基于用户与页面和用户通信的交互来计算情绪程度,并且基于情绪程度来计算用户的非订阅评分。 响应于将未订阅分数与阈值进行比较,该方法在将营销通信发送到列表上的用户时排除用户。

    METHOD AND APPARATUS FOR ASSOCIATING USER ENGAGEMENT DATA RECEIVED FROM A USER WITH PORTIONS OF A WEBPAGE VISITED BY THE USER
    9.
    发明申请
    METHOD AND APPARATUS FOR ASSOCIATING USER ENGAGEMENT DATA RECEIVED FROM A USER WITH PORTIONS OF A WEBPAGE VISITED BY THE USER 审中-公开
    用于与用户一起接收的用户访问的用户参与数据的方法和装置

    公开(公告)号:US20160239856A1

    公开(公告)日:2016-08-18

    申请号:US14624956

    申请日:2015-02-18

    CPC classification number: G06Q30/0203

    Abstract: A method for associating user engagement data with various features of a product associated with a webpage is provided. The method includes detecting a visit to a portion of the webpage by a user. The webpage includes features of the product. A feature from the portion of the webpage is then determined using keyword of the feature. The portion includes the keyword of the feature. A user engagement input is then received for entire webpage from the first user. The webpage includes only one user interface option to provide the user engagement input of a particular type, at an instance, for entire webpage. The user engagement input is associated with the feature and not associated with other features on the webpage. A report indicating association of the user engagement input with the feature and non-association of the user engagement input with other features on the webpage is then generated.

    Abstract translation: 提供了一种用于将用户参与数据与与网页相关联的产品的各种功能相关联的方法。 该方法包括检测用户对网页的一部分的访问。 该网页包括该产品的功能。 然后使用该特征的关键字确定网页部分的特征。 该部分包括该功能的关键字。 然后接收来自第一用户的整个网页的用户参与输入。 该网页仅包括一个用户界面选项,以提供用于整个网页的特定类型的用户参与输入。 用户参与输入与该特征相关联,并且不与网页上的其他特征相关联。 然后生成指示用户参与输入与用户参与输入的特征和非关联性与网页上的其他特征的关联的报告。

    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing
    10.
    发明申请
    Systems and Techniques for Configuring an Electronic Communication Based on Identified Preferred Channels of Sharing 审中-公开
    基于识别的首选共享通道配置电子通信的系统和技术

    公开(公告)号:US20160210662A1

    公开(公告)日:2016-07-21

    申请号:US14600591

    申请日:2015-01-20

    CPC classification number: G06Q30/0251

    Abstract: Systems and methods configure a set of sharing options in an electronic communication to be sent to recipients based on the recipients' sharing preferences. The sharing preferences may be generally applicable to all categories of content or may be specific to one or more specific categories of content. One embodiment involves identifying a category of content, identifying a sharing preference of a particular recipient for sharing that category of content, configuring a set of sharing options based on that sharing preference, and sending the sharing-preference targeted communication with the content to the recipient. The recipient receiving the communication and seeing his or her preferred sharing option available may use that option and share the content of the communication with others enhancing the distribution of the content. The recipient's most preferred sharing option may be more prominently displayed than others to further encourage sharing of the content by the recipient.

    Abstract translation: 系统和方法在电子通信中配置一组基于收件人的共享偏好发送给收件人的共享选项。 共享首选项通常可适用于所有类别的内容,或者可以特定于一个或多个特定类别的内容。 一个实施例涉及识别内容的类别,识别用于共享该类别的内容的特定接收者的共享偏好,基于该共享优选来配置一组共享选项,以及将与内容的共享偏好目标通信发送到接收者 。 收到通信并看到他或她喜欢的共享选项的接收者可以使用该选项,并且与其他人共享内容,从而增强内容的分发。 收件人最喜欢的共享选项可能比其他选项更显着地显示,以进一步鼓励收件人共享内容。

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