A method for recommending at least one feature of a product to a user is provided. The method includes tracking time spent on one or more features of the product during access of the product by the user. At least one feature on which time spent by the user is less than a predefined threshold is then identified. Entry of an electronic device of the user in a proximity region of an electronic screen is detected. Further, the at least one feature is recommended via the electronic screen. Apparatus for substantially performing the method as described herein is also provided.