A method for associating user engagement data with various features of a product associated with a webpage is provided. The method includes detecting a visit to a portion of the webpage by a user. The webpage includes features of the product. A feature from the portion of the webpage is then determined using keyword of the feature. The portion includes the keyword of the feature. A user engagement input is then received for entire webpage from the first user. The webpage includes only one user interface option to provide the user engagement input of a particular type, at an instance, for entire webpage. The user engagement input is associated with the feature and not associated with other features on the webpage. A report indicating association of the user engagement input with the feature and non-association of the user engagement input with other features on the webpage is then generated.