Programmatic ingestion and STB delivery in ad auction environments

    公开(公告)号:US11115696B2

    公开(公告)日:2021-09-07

    申请号:US16508270

    申请日:2019-07-10

    Abstract: The disclosed technology teaches streamlining use of Society of Cable Telecommunications Engineers (SCTE) 130 framework for delivery of addressable advertising, via a campaign management delegate system that carries out a method that includes receiving an ad management service placement request from a broadcast cable provider for ad insertion into a program and conducting real time bidding for ad insertion during the program. The disclosed method also includes accepting new content provided by a successful bidder, after receiving the placement request and automatically formatting the new content, and uploading the new content to the broadcast cable provider in time for playback with content that prompted the placement request. The method includes responding to the placement request with a placement response that includes a VMAP as reference to the new content. New content can also be uploaded to a CIS managed by the cable provider or provided on behalf of the provider.

    Managing under-filled spot blocks
    8.
    发明授权
    Managing under-filled spot blocks 有权
    管理填充不足的斑点

    公开(公告)号:US09323788B2

    公开(公告)日:2016-04-26

    申请号:US13943280

    申请日:2013-07-16

    Abstract: A media automation system can provide a common program to multiple different servers, for example a terrestrial broadcast radio server and a streaming radio server. Each of the different servers can receive different content blocks to be inserted during breaks in the common program. Media items from existing content blocks can be removed, and different items inserted. If a content block is under-filled, media items can be inserted without removing existing media items. When items are removed or added to a content block, the removal can be reported to a traffic and billing system for appropriate action. Content blocks can be customized by removing or inserting items based on information obtained from a cloud-based application, or some other source.

    Abstract translation: 媒体自动化系统可以向多个不同的服务器(例如地面广播无线电服务器和流式无线电服务器)提供通用程序。 每个不同的服务器可以接收不同的内容块,以便在通用程序中断期间插入。 可以删除现有内容块中的媒体项目,并插入不同的项目。 如果内容块未完成填充,则可以插入媒体项目,而无需删除现有媒体项目。 当项目被删除或添加到内容块时,删除可以报告给流量和计费系统以进行适当的操作。 内容块可以通过基于从基于云的应用程序获取的信息或其他来源来删除或插入项目进行定制。

    Tiered subscription broadcast system
    10.
    发明授权
    Tiered subscription broadcast system 有权
    分层订阅广播系统

    公开(公告)号:US09124375B1

    公开(公告)日:2015-09-01

    申请号:US14148551

    申请日:2014-01-06

    Abstract: A receiver operating in a broadcast system is disclosed that allows a broadcaster to provide multiple tiers of subscription services. By a receiver that can operating at different tiers, a subscriber has the option of listening to fewer (or no) commercials, e.g., by paying a higher fee, or listening to more commercials, e.g., by paying a lower or no fee. Commercials can be demographically targeted, cannot be skipped, and can be audited for billing purposes.

    Abstract translation: 公开了在广播系统中操作的接收机,其允许广播者提供多层订阅服务。 通过能够在不同层次上操作的接收者,用户可以选择收听较少的(或不)广告,例如通过支付更高的费用,或者通过支付较低的费用或不收取费用来收听更多的广告。 商业广告可以针对性地进行定位,不能被跳过,并且可以进行审计以用于计费。

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