公开(公告)号：US20160283585A1

公开(公告)日：2016-09-29

申请号：US14399696

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Hao Zheng

IPC: G06F17/30

CPC classification number: G06F16/345 ,  G06F16/334

Abstract: Methods, systems and programing for providing a personalized snippet are presented. In one example, a request is received for a snippet related to content to be provided to a user. A plurality of portions of the content is obtained. A first score is calculated for each of the plurality of portions based on information about of the user. One or more portions are selected from the plurality of portions based on the calculated first score. The snippet related to the content is created based on the selected one or more portions. The snippet is transmitted as a response to the request.

Abstract translation: 提出了提供个性化代码段的方法，系统和程序设计。 在一个示例中，针对要提供给用户的内容的片段接收到请求。 获得内容的多个部分。 基于关于用户的信息来计算多个部分中的每个部分的第一分数。 基于所计算的第一分数，从多个部分中选择一个或多个部分。 基于所选择的一个或多个部分创建与内容相关的片段。 该片段作为对请求的响应而被发送。

公开(公告)号：US20160267551A1

公开(公告)日：2016-09-15

申请号：US14408528

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request is received regarding a first advertisement opportunity. A first advertisement is determined for the first advertisement opportunity. A first online bid associated with the first advertisement is generated based on the first bid request. The first online bid is transmitted as a response to the first bid request. A second bid request is received regarding a second advertisement opportunity. The first and second advertisement opportunities are related to an online service. The user's behavior is obtained with respect to the first advertisement. A second advertisement is determined for the second advertisement opportunity based on the user's behavior with respect to the first advertisement. A second online bid associated with the second advertisement is generated. The second online bid is transmitted as a response to the second bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，接收关于第一广告机会的第一投标请求。 第一广告是针对第一广告机会确定的。 基于第一个投标请求生成与第一个广告相关联的第一个在线投标。 作为对第一个出价请求的响应，第一个在线出价被传送。 接收关于第二广告机会的第二投标请求。 第一和第二个广告机会与在线服务相关。 相对于第一广告获得用户的行为。 基于用户对第一广告的行为来确定第二广告机会的第二广告。 生成与第二广告相关联的第二个在线投标。 第二个在线投标作为对第二个投标请求的响应而被传送。

公开(公告)号：US20160275568A1

公开(公告)日：2016-09-22

申请号：US14408235

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request is received with respect to a first advertisement opportunity. A first advertisement is determined in accordance with the first advertisement opportunity. A first online bid associated with the first advertisement is generated based on the first bid request. The first online bid is transmitted as a response to the first bid request. A second bid request is received with respect to both the first advertisement opportunity and a second advertisement opportunity. The first and second advertisement opportunities are related to an online service. A second advertisement is determined in accordance with the second advertisement opportunity. A second online bid associated with both the first advertisement and the second advertisement is generated. The second online bid is transmitted as a response to the second bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，相对于第一广告机会接收到第一投标请求。 第一广告是根据第一广告机会确定的。 基于第一个投标请求生成与第一个广告相关联的第一个在线投标。 作为对第一个出价请求的响应，第一个在线出价被传送。 接收关于第一广告机会和第二广告机会的第二投标请求。 第一和第二个广告机会与在线服务相关。 根据第二广告机会确定第二广告。 生成与第一广告和第二广告相关联的第二在线投标。 第二个在线投标作为对第二个投标请求的响应而被传送。

公开(公告)号：US20160275046A1

公开(公告)日：2016-09-22

申请号：US14399331

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Hao Zheng ,  Hai Yu ,  Hanwen Yang

IPC: G06F17/21 ,  H04L29/08

CPC classification number: G06F17/211 ,  H04L67/22 ,  H04L67/306 ,  H04N21/25891 ,  H04N21/2668

Abstract: Methods, systems and programming for personalized presentation of content are presented. In one example, a first reference to a first content item is provided to a user. An input is received from the user indicating that the user is following the first reference to access the first content item. A likelihood is calculated, where the likelihood represents how likely the user will be interested in an additional content item similar to the first content item. An actionable representation of the additional content item is provided to the user. The actionable representation comprises an additional reference to the additional content item. The actionable representation is presented in a manner determined based on the calculated likelihood.

Abstract translation: 介绍了用于内容个性化呈现的方法，系统和程序。 在一个示例中，向用户提供对第一内容项的第一引用。 从用户接收到指示用户正在跟随第一参考以访问第一内容项目的输入。 计算似然性，其中似然性表示用户对类似于第一内容项的附加内容项目感兴趣的可能性。 向用户提供附加内容项的可操作表示。 可操作的表示包括附加内容项的附加引用。 以可计算的可能性确定的方式呈现可操作的表示。

公开(公告)号：US20160188725A1

公开(公告)日：2016-06-30

申请号：US14586202

申请日：2014-12-30

Applicant: Yahoo! Inc.

Inventor： Chunming Wang ,  Jian Xu ,  Liang Wang ,  Yu Zou ,  Hao Zheng

IPC: G06F17/30

Abstract: Method, system, and programs for providing content recommendation are disclosed. A first set of candidate content items may be generated based on a user profile, and a second set of candidate items may be generated based on the likelihood that the user will click a corresponding candidate content item in the second set. The candidate content items in the first and second sets may be ranked together using a learning model and presented to the user as content recommendations based on their rankings. The likelihood that the user will click a given candidate content item in the second set may be estimated based on similarities between the given content item and content items related to the given content item. Such a similarity may be computed based on activities performed by users who have viewed both the given content item and a related content item.

Abstract translation: 公开了用于提供内容推荐的方法，系统和程序。 可以基于用户简档来生成第一组候选内容项，并且可以基于用户将点击第二组中的相应候选内容项的可能性来生成第二组候选项。 可以使用学习模型将第一和第二组中的候选内容项目排列在一起，并且基于其排名将其呈现给用户作为内容推荐。 可以基于给定内容项和与给定内容项相关的内容项之间的相似度来估计用户点击第二组中的给定候选内容项的可能性。 可以基于同时观看给定内容项目和相关内容项目的用户执行的活动来计算这样的相似度。

公开(公告)号：US20160342705A1

公开(公告)日：2016-11-24

申请号：US14435789

申请日：2014-12-17

Applicant: YAHOO! INC.

Inventor： Hao Zheng

IPC: G06F17/30

CPC classification number: G06F16/9024 ,  G06F16/958

Abstract: The present teaching relates to determining user interests based on a correspondence graph. In one example, correspondences among a plurality of users are obtained. Connections among at least some of the plurality of users are identified based on the correspondences. A graph is constructed based on the identified connections. Each of the identified connections has a strength determined based on correspondences associated with the identified connection. One or more seed users are selected from the plurality of users. Each of the one or more seed users has at least one known interest. An interest is determined for each of the at least some of the plurality of users based on the graph and the known interests of the one or more seed users.

Abstract translation: 本教导涉及基于对应图确定用户兴趣。 在一个示例中，获得多个用户之间的对应关系。 基于对应来识别至少一些多个用户之间的连接。 基于识别的连接构建图形。 所识别的连接中的每一个具有基于与所识别的连接相关联的对应度确定的强度。 从多个用户中选择一个或多个种子用户。 一个或多个种子用户中的每一个具有至少一个已知的兴趣。 基于图表和一个或多个种子用户的已知兴趣确定对于多个用户中的至少一些用户的兴趣。

公开(公告)号：US20160275567A1

公开(公告)日：2016-09-22

申请号：US14408192

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a bid request is received with respect to a plurality of advertisement opportunities. The plurality of advertisement opportunities is related to an online service. A plurality of advertisements is determined in accordance with the plurality of advertisement opportunities. An online bid associated with the plurality of advertisements is generated based on the bid request. The online bid is transmitted as a response to the bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，针对多个广告机会接收出价请求。 多个广告机会与在线服务有关。 根据多个广告机会确定多个广告。 基于投标请求生成与多个广告相关联的在线投标。 作为对出价请求的响应，发送在线出价。

公开(公告)号：US20160012485A1

公开(公告)日：2016-01-14

申请号：US14400578

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Huali Dong ,  Weiru Zhang ,  Guangxin Yang ,  Hao Zheng ,  Huiting Liu ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06Q30/0269

Abstract: A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user-advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.

Abstract translation: 公开了一种用于提供广告的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括接收要插入到要呈现给用户的内容页面中的广告的请求。 该方法还包括基于基于用户浏览上下文构建的内容 - 广告索引和用户 - 广告索引来选择与内容页面和用户相关的广告，以及发送指示所选择的广告的信息作为对该请求的响应 。 另外公开了一种生成多维索引的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括基于至少一个内容简档和至少一个广告简档生成内容广告索引，并且生成 基于至少一个用户简档和所述至少一个广告简档的用户 - 广告索引。 使用内容广告索引和用户广告索引来选择要插入到呈现给用户的内容页面中的相关广告。

公开(公告)号：US20160371378A1

公开(公告)日：2016-12-22

申请号：US14436640

申请日：2015-02-11

Applicant: YAHOO! INC.

Inventor： Xin Fan ,  Liang Wang ,  Hao Zheng

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/9535 ,  G06F16/24578 ,  G06F16/9024 ,  H04L67/10 ,  H04L67/306

Abstract: The present teaching relates to online user profiling. In one example, content associated with a first user of a social media network is obtained. From the content associated with the first user, a first link to a first piece of content is identified. A second user of the social media network associated with the first user is determined in the context of the social media network. From content associated with the second user of the social media network, a second link to a second piece of content is identified. The first and second pieces of content are retrieved based on the first and second links, respectively. User profile of the first user is generated based, at least in part, on the first and second pieces of content.

Abstract translation: 本教学涉及在线用户分析。 在一个示例中，获得与社交媒体网络的第一用户相关联的内容。 从与第一用户相关联的内容中，识别到第一内容的第一链接。 在社交媒体网络的上下文中确定与第一用户相关联的社交媒体网络的第二用户。 从与社交媒体网络的第二用户相关联的内容中，识别到第二内容片段的第二链接。 分别基于第一和第二链路检索第一和第二内容。 至少部分地基于第一和第二内容片段生成第一用户的用户简档。

公开(公告)号：US20160275569A1

公开(公告)日：2016-09-22

申请号：US14410372

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request and a second bid request are received with respect to a first advertisement opportunity and a second advertisement opportunity, respectively. A first advertisement and a second advertisement are determined for the first and second advertisement opportunities, respectively. A first online bid and a second online bid associated respectively with the first and second advertisements are generated. The first and second online bids are transmitted as a response to the first and second bid requests, respectively. A third bid request is received with respect to both the first and second advertisement opportunities. The first and second advertisement opportunities are related to an online service. A third online bid associated with both the first and second advertisements is generated. The third online bid is transmitted as a response to the third bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，分别针对第一广告机会和第二广告机会接收第一投标请求和第二投标请求。 针对第一和第二广告机会分别确定第一广告和第二广告。 生成分别与第一和第二广告相关联的第一在线出价和第二在线出价。 第一和第二个在线出价分别作为对第一和第二投标请求的响应而被传送。 收到关于第一和第二广告机会的第三个投标请求。 第一和第二个广告机会与在线服务相关。 生成与第一和第二广告相关联的第三个在线投标。 作为对第三个投标请求的响应，第三个在线投标被传送。