公开(公告)号：US20160275568A1

公开(公告)日：2016-09-22

申请号：US14408235

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request is received with respect to a first advertisement opportunity. A first advertisement is determined in accordance with the first advertisement opportunity. A first online bid associated with the first advertisement is generated based on the first bid request. The first online bid is transmitted as a response to the first bid request. A second bid request is received with respect to both the first advertisement opportunity and a second advertisement opportunity. The first and second advertisement opportunities are related to an online service. A second advertisement is determined in accordance with the second advertisement opportunity. A second online bid associated with both the first advertisement and the second advertisement is generated. The second online bid is transmitted as a response to the second bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，相对于第一广告机会接收到第一投标请求。 第一广告是根据第一广告机会确定的。 基于第一个投标请求生成与第一个广告相关联的第一个在线投标。 作为对第一个出价请求的响应，第一个在线出价被传送。 接收关于第一广告机会和第二广告机会的第二投标请求。 第一和第二个广告机会与在线服务相关。 根据第二广告机会确定第二广告。 生成与第一广告和第二广告相关联的第二在线投标。 第二个在线投标作为对第二个投标请求的响应而被传送。

公开(公告)号：US20160057086A1

公开(公告)日：2016-02-25

申请号：US14344120

申请日：2013-03-15

Applicant: Yahoo! Inc.

Inventor： Gaonan Zhang ,  Li Rong

IPC: H04L12/58

CPC classification number: H04L51/066 ,  H04L12/2825 ,  H04L51/24 ,  H04L51/36 ,  H04L67/12

Abstract: Method and system for cross device notification (CDN) are provided. An incoming event is received at a first device associated with a user. The first device detects one or more active devices associated with the user other than the first device. Whether the user reacts to the incoming event is detected on the first device. Whether a CDN is needed is determined based on whether the one or more active devices are detected and/or whether the user reacts to the event within a predetermined time period. If a CDN is needed, the CDN is generated and transmitted to the one or more active devices.

Abstract translation: 提供交叉设备通知（CDN）的方法和系统。 在与用户相关联的第一设备处接收传入事件。 第一设备检测与第一设备之外的用户相关联的一个或多个活动设备。 在第一设备上是否检测到用户对传入事件的反应。 基于是否检测到一个或多个活动设备和/或用户是否在预定时间段内对事件作出反应来确定是否需要CDN。 如果需要CDN，则生成CDN并发送到一个或多个活动设备。

公开(公告)号：US20160275567A1

公开(公告)日：2016-09-22

申请号：US14408192

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a bid request is received with respect to a plurality of advertisement opportunities. The plurality of advertisement opportunities is related to an online service. A plurality of advertisements is determined in accordance with the plurality of advertisement opportunities. An online bid associated with the plurality of advertisements is generated based on the bid request. The online bid is transmitted as a response to the bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，针对多个广告机会接收出价请求。 多个广告机会与在线服务有关。 根据多个广告机会确定多个广告。 基于投标请求生成与多个广告相关联的在线投标。 作为对出价请求的响应，发送在线出价。

公开(公告)号：US20160012485A1

公开(公告)日：2016-01-14

申请号：US14400578

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Huali Dong ,  Weiru Zhang ,  Guangxin Yang ,  Hao Zheng ,  Huiting Liu ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06Q30/0269

Abstract: A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user-advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.

Abstract translation: 公开了一种用于提供广告的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括接收要插入到要呈现给用户的内容页面中的广告的请求。 该方法还包括基于基于用户浏览上下文构建的内容 - 广告索引和用户 - 广告索引来选择与内容页面和用户相关的广告，以及发送指示所选择的广告的信息作为对该请求的响应 。 另外公开了一种生成多维索引的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括基于至少一个内容简档和至少一个广告简档生成内容广告索引，并且生成 基于至少一个用户简档和所述至少一个广告简档的用户 - 广告索引。 使用内容广告索引和用户广告索引来选择要插入到呈现给用户的内容页面中的相关广告。

公开(公告)号：US20160267551A1

公开(公告)日：2016-09-15

申请号：US14408528

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request is received regarding a first advertisement opportunity. A first advertisement is determined for the first advertisement opportunity. A first online bid associated with the first advertisement is generated based on the first bid request. The first online bid is transmitted as a response to the first bid request. A second bid request is received regarding a second advertisement opportunity. The first and second advertisement opportunities are related to an online service. The user's behavior is obtained with respect to the first advertisement. A second advertisement is determined for the second advertisement opportunity based on the user's behavior with respect to the first advertisement. A second online bid associated with the second advertisement is generated. The second online bid is transmitted as a response to the second bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，接收关于第一广告机会的第一投标请求。 第一广告是针对第一广告机会确定的。 基于第一个投标请求生成与第一个广告相关联的第一个在线投标。 作为对第一个出价请求的响应，第一个在线出价被传送。 接收关于第二广告机会的第二投标请求。 第一和第二个广告机会与在线服务相关。 相对于第一广告获得用户的行为。 基于用户对第一广告的行为来确定第二广告机会的第二广告。 生成与第二广告相关联的第二个在线投标。 第二个在线投标作为对第二个投标请求的响应而被传送。

公开(公告)号：US20150319224A1

公开(公告)日：2015-11-05

申请号：US14344185

申请日：2013-03-15

Applicant: Yahoo Inc.

Inventor： Li Rong

IPC: H04L29/08 ,  G06F17/30

CPC classification number: H04L67/10 ,  G06F16/955 ,  G06Q30/02

Abstract: Method and system for presenting content, is provided. A range with respect to a presenting device is determined. A device identification (ID) of the presenting device is transmitted, via the communication platform, to a first user located within the range. First content is obtained, wherein the first content is generated based on a first request from the first user. The first request is sent in association with at least the device ID and a first user ID of the first user. The first content is presented, at the presenting device, wherein the first content is personalized with respect to the first user.

Abstract translation: 提供了介绍内容的方法和系统。 确定相对于呈现装置的范围。 通过通信平台将呈现设备的设备标识（ID）发送到位于该范围内的第一用户。 获得第一内容，其中基于来自第一用户的第一请求生成第一内容。 第一请求至少与第一用户的设备ID和第一用户ID相关联地发送。 在呈现设备处呈现第一内容，其中第一内容相对于第一用户被个性化。

公开(公告)号：US20160275569A1

公开(公告)日：2016-09-22

申请号：US14410372

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a first bid request and a second bid request are received with respect to a first advertisement opportunity and a second advertisement opportunity, respectively. A first advertisement and a second advertisement are determined for the first and second advertisement opportunities, respectively. A first online bid and a second online bid associated respectively with the first and second advertisements are generated. The first and second online bids are transmitted as a response to the first and second bid requests, respectively. A third bid request is received with respect to both the first and second advertisement opportunities. The first and second advertisement opportunities are related to an online service. A third online bid associated with both the first and second advertisements is generated. The third online bid is transmitted as a response to the third bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，分别针对第一广告机会和第二广告机会接收第一投标请求和第二投标请求。 针对第一和第二广告机会分别确定第一广告和第二广告。 生成分别与第一和第二广告相关联的第一在线出价和第二在线出价。 第一和第二个在线出价分别作为对第一和第二投标请求的响应而被传送。 收到关于第一和第二广告机会的第三个投标请求。 第一和第二个广告机会与在线服务相关。 生成与第一和第二广告相关联的第三个在线投标。 作为对第三个投标请求的响应，第三个在线投标被传送。

公开(公告)号：US20160267531A1

公开(公告)日：2016-09-15

申请号：US14408222

申请日：2014-06-04

Applicant: YAHOO! INC.

Inventor： Hao Zheng ,  Huiting Liu ,  Hongwei Zeng ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0242 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: Method and system for advertisement coordination through online bidding are provided. In one example, a bid request is received with respect to an advertisement opportunity related to an online service. The online service is to be presented with a first advertisement to a user. The first advertisement has been previously presented to the user. The user's behavior is obtained with respect to the first advertisement identified based on the bid request. A second advertisement is determined in accordance with the advertisement opportunity based on the user's behavior with respect to the first advertisement. An online bid associated with the second advertisement is generated based on the bid request. The online bid is transmitted as a response to the bid request.

Abstract translation: 提供了通过网络招标进行广告协调的方法和系统。 在一个示例中，关于与在线服务相关的广告机会接收出价请求。 在线服务将被呈现给用户的第一广告。 先前的广告已经呈现给用户。 相对于基于投标请求识别的第一广告获得用户的行为。 基于用户对第一广告的行为，根据广告机会确定第二广告。 基于投标请求生成与第二广告相关联的在线投标。 作为对出价请求的响应，发送在线出价。

公开(公告)号：US09407586B2

公开(公告)日：2016-08-02

申请号：US14344120

申请日：2013-03-15

Applicant: Yahoo! Inc.

Inventor： Gaonan Zhang ,  Li Rong

IPC: G06F15/16 ,  H04L12/58 ,  H04L12/28 ,  H04L29/08

CPC classification number: H04L51/066 ,  H04L12/2825 ,  H04L51/24 ,  H04L51/36 ,  H04L67/12

Abstract: Method and system for cross device notification (CDN) are provided. An incoming event is received at a first device associated with a user. The first device detects one or more active devices associated with the user other than the first device. Whether the user reacts to the incoming event is detected on the first device. Whether a CDN is needed is determined based on whether the one or more active devices are detected and/or whether the user reacts to the event within a predetermined time period. If a CDN is needed, the CDN is generated and transmitted to the one or more active devices.

Abstract translation: 提供交叉设备通知（CDN）的方法和系统。 在与用户相关联的第一设备处接收传入事件。 第一设备检测与第一设备之外的用户相关联的一个或多个活动设备。 在第一设备上是否检测到用户对传入事件的反应。 基于是否检测到一个或多个活动设备和/或用户是否在预定时间段内对事件作出反应来确定是否需要CDN。 如果需要CDN，则生成CDN并发送到一个或多个活动设备。

公开(公告)号：US20160191650A1

公开(公告)日：2016-06-30

申请号：US14368890

申请日：2013-06-06

Applicant: Yahoo Inc.

Inventor： Li Rong ,  Gaonan Zhang

IPC: H04L29/08

CPC classification number: H04L67/2847 ,  H04L67/2842 ,  H04L67/306

Abstract: Method, system, and programs for dynamic content pre-caching. In one example, a first piece of information representing usage data of a user deice is obtained. A second piece of information representing a connection condition of the user device is also obtained. A third piece of information representing a pre-caching instruction is then received from a remote device. The third piece of information is generated based on the first and second pieces of information. One or more pieces of content are then fetched from a remote content source based on the third piece of information.

Abstract translation: 动态内容预缓存的方法，系统和程序。 在一个示例中，获得表示用户设备的使用数据的第一条信息。 还获得了表示用户设备的连接状态的第二条信息。 然后从远程设备接收表示预缓存指令的第三条信息。 基于第一和第二信息生成第三条信息。 然后基于第三条信息从远程内容源获取一个或多个内容。