公开(公告)号：US20160012485A1

公开(公告)日：2016-01-14

申请号：US14400578

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Huali Dong ,  Weiru Zhang ,  Guangxin Yang ,  Hao Zheng ,  Huiting Liu ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06Q30/0269

Abstract: A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user-advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.

Abstract translation: 公开了一种用于提供广告的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括接收要插入到要呈现给用户的内容页面中的广告的请求。 该方法还包括基于基于用户浏览上下文构建的内容 - 广告索引和用户 - 广告索引来选择与内容页面和用户相关的广告，以及发送指示所选择的广告的信息作为对该请求的响应 。 另外公开了一种生成多维索引的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括基于至少一个内容简档和至少一个广告简档生成内容广告索引，并且生成 基于至少一个用户简档和所述至少一个广告简档的用户 - 广告索引。 使用内容广告索引和用户广告索引来选择要插入到呈现给用户的内容页面中的相关广告。