公开(公告)号：US20150254714A1

公开(公告)日：2015-09-10

申请号：US14242252

申请日：2014-04-01

Applicant: Yahoo! Inc.

Inventor： Laurence ZHUANG ,  Weiru Zhang ,  Xiao Han ,  Lin Ma ,  Tingyi Wu ,  Rohit Chandra

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/3322 ,  G06F16/951

Abstract: The present disclosure provides a system and method for suggesting a bidding keyword to an advertiser. The system includes a non-transitory processor-readable storage medium comprising a set of instructions for suggesting a bidding keyword to an advertiser; and a processor in communication with the storage medium. The processor is configured to execute the set of instruction to receive an advertisement creative from an advertiser; determine, based on the advertisement creative without using an externally input seed keyword, a recommended bidding keyword associated with the advertisement creative; and return the recommended keyword for online advertisement bidding.

Abstract translation: 本公开提供了向广告商建议出价关键字的系统和方法。 该系统包括非暂时处理器可读存储介质，其包括用于向广告商建议出价关键字的一组指令; 以及与存储介质通信的处理器。 处理器被配置为执行一组指令以从广告商接收广告创意; 基于广告创意而不使用外部输入的种子关键字，确定与广告创意相关联的推荐出价关键字; 并返回推荐的关键字在线广告出价。

公开(公告)号：US20160012485A1

公开(公告)日：2016-01-14

申请号：US14400578

申请日：2014-07-08

Applicant: Yahoo! Inc.

Inventor： Huali Dong ,  Weiru Zhang ,  Guangxin Yang ,  Hao Zheng ,  Huiting Liu ,  Li Rong

IPC: G06Q30/02

CPC classification number: G06Q30/0263 ,  G06Q30/0269

Abstract: A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user-advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.

Abstract translation: 公开了一种用于提供广告的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括接收要插入到要呈现给用户的内容页面中的广告的请求。 该方法还包括基于基于用户浏览上下文构建的内容 - 广告索引和用户 - 广告索引来选择与内容页面和用户相关的广告，以及发送指示所选择的广告的信息作为对该请求的响应 。 另外公开了一种生成多维索引的方法。 要在具有连接到网络的至少一个处理器，存储和通信平台的机器上实现的方法可以包括基于至少一个内容简档和至少一个广告简档生成内容广告索引，并且生成 基于至少一个用户简档和所述至少一个广告简档的用户 - 广告索引。 使用内容广告索引和用户广告索引来选择要插入到呈现给用户的内容页面中的相关广告。

公开(公告)号：US20150186939A1

公开(公告)日：2015-07-02

申请号：US14146637

申请日：2014-01-02

Applicant: Yahoo! Inc.

Inventor： Wentong LI ,  Lin Ma ,  Yi Mao ,  Weiru Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q50/01

Abstract: Systems and methods are provided for search results targeting. The system includes a first database including advertiser bidding information and a second database including websites statistics generated by a search engine. The system includes an input from an advertiser and a plurality of advertiser keywords obtained from the first database system based on the input from the advertiser. The system includes one or more modules configured to: rank the plurality of advertiser keywords; obtain a plurality of website identifiers for each top ranked advertiser keywords from a second database; rank the obtained website identifiers based on history statistics of the obtained website identifiers; and select the top ranked website identifiers as retargeting candidates for the advertiser.

Abstract translation: 为搜索结果定位提供了系统和方法。 该系统包括包括广告商投标信息的第一数据库和包括由搜索引擎生成的网站统计信息的第二数据库。 该系统包括来自广告主的输入和从第一数据库系统获得的多个广告主关键词，其基于来自广告主的输入。 该系统包括一个或多个模块，其被配置为：对多个广告主关键字进行排序; 从第二数据库获取每个排名最高的广告商关键词的多个网站标识符; 根据获取的网站标识符的历史统计信息对获得的网站标识符进行排名; 并选择排名最高的网站标识符作为广告客户的重定向候选。