公开(公告)号：US20150186939A1

公开(公告)日：2015-07-02

申请号：US14146637

申请日：2014-01-02

Applicant: Yahoo! Inc.

Inventor： Wentong LI ,  Lin Ma ,  Yi Mao ,  Weiru Zhang

IPC: G06Q30/02

CPC classification number: G06Q30/0256 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q50/01

Abstract: Systems and methods are provided for search results targeting. The system includes a first database including advertiser bidding information and a second database including websites statistics generated by a search engine. The system includes an input from an advertiser and a plurality of advertiser keywords obtained from the first database system based on the input from the advertiser. The system includes one or more modules configured to: rank the plurality of advertiser keywords; obtain a plurality of website identifiers for each top ranked advertiser keywords from a second database; rank the obtained website identifiers based on history statistics of the obtained website identifiers; and select the top ranked website identifiers as retargeting candidates for the advertiser.

Abstract translation: 为搜索结果定位提供了系统和方法。 该系统包括包括广告商投标信息的第一数据库和包括由搜索引擎生成的网站统计信息的第二数据库。 该系统包括来自广告主的输入和从第一数据库系统获得的多个广告主关键词，其基于来自广告主的输入。 该系统包括一个或多个模块，其被配置为：对多个广告主关键字进行排序; 从第二数据库获取每个排名最高的广告商关键词的多个网站标识符; 根据获取的网站标识符的历史统计信息对获得的网站标识符进行排名; 并选择排名最高的网站标识符作为广告客户的重定向候选。