公开(公告)号：US20160188725A1

公开(公告)日：2016-06-30

申请号：US14586202

申请日：2014-12-30

Applicant: Yahoo! Inc.

Inventor： Chunming Wang ,  Jian Xu ,  Liang Wang ,  Yu Zou ,  Hao Zheng

IPC: G06F17/30

Abstract: Method, system, and programs for providing content recommendation are disclosed. A first set of candidate content items may be generated based on a user profile, and a second set of candidate items may be generated based on the likelihood that the user will click a corresponding candidate content item in the second set. The candidate content items in the first and second sets may be ranked together using a learning model and presented to the user as content recommendations based on their rankings. The likelihood that the user will click a given candidate content item in the second set may be estimated based on similarities between the given content item and content items related to the given content item. Such a similarity may be computed based on activities performed by users who have viewed both the given content item and a related content item.

Abstract translation: 公开了用于提供内容推荐的方法，系统和程序。 可以基于用户简档来生成第一组候选内容项，并且可以基于用户将点击第二组中的相应候选内容项的可能性来生成第二组候选项。 可以使用学习模型将第一和第二组中的候选内容项目排列在一起，并且基于其排名将其呈现给用户作为内容推荐。 可以基于给定内容项和与给定内容项相关的内容项之间的相似度来估计用户点击第二组中的给定候选内容项的可能性。 可以基于同时观看给定内容项目和相关内容项目的用户执行的活动来计算这样的相似度。

公开(公告)号：US20160092933A1

公开(公告)日：2016-03-31

申请号：US14497546

申请日：2014-09-26

Applicant: Yahoo!, Inc.

Inventor： Jian Xu ,  Chunming Wang ,  Ming Chang

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A demand-side platform (DSP) may bid on advertising opportunities (e.g., provided by a supply-side platform (SSP)) on behalf of an advertiser wishing to place an advertisement, such as part of an advertisement campaign. A target advertisement may be selected based upon various criteria, and a bid for the target advertisement to run during the advertising opportunity is made in a manner that satisfies one or more goals of the advertisement campaign while also being beneficial to the DSP. For example, the target advertisement may be selected from a reduced problem space where merely advertisements corresponding to a target advertising opportunity class are evaluated, where the target opportunity class corresponds to an opportunity class of the advertising opportunity. Win rate modeling data, inventory cost modeling data, user response modeling data, and/or other information may be used to select the target advertisement.

Abstract translation: 需求侧平台（DSP）可以代表希望放置广告的广告商（例如广告活动的一部分）来竞标广告机会（例如由供应方平台（SSP）提供）。 可以基于各种标准来选择目标广告，并且以满足广告活动的一个或多个目标的方式进行在广告机会期间运行的目标广告的出价，同时也有利于DSP。 例如，可以从减少的问题空间中选择目标广告，其中仅评估与目标广告机会类对应的广告，其中目标机会类对应于广告机会的机会类。 赢利率建模数据，库存成本建模数据，用户响应建模数据和/或其他信息可用于选择目标广告。

公开(公告)号：US09886705B2

公开(公告)日：2018-02-06

申请号：US14497546

申请日：2014-09-26

Applicant: Yahoo!, Inc.

Inventor： Jian Xu ,  Chunming Wang ,  Ming Chang

IPC: G06Q30/00 ,  G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A demand-side platform (DSP) may bid on advertising opportunities (e.g., provided by a supply-side platform (SSP)) on behalf of an advertiser wishing to place an advertisement, such as part of an advertisement campaign. A target advertisement may be selected based upon various criteria, and a bid for the target advertisement to run during the advertising opportunity is made in a manner that satisfies one or more goals of the advertisement campaign while also being beneficial to the DSP. For example, the target advertisement may be selected from a reduced problem space where merely advertisements corresponding to a target advertising opportunity class are evaluated, where the target opportunity class corresponds to an opportunity class of the advertising opportunity. Win rate modeling data, inventory cost modeling data, user response modeling data, and/or other information may be used to select the target advertisement.