公开(公告)号：US20180174230A1

公开(公告)日：2018-06-21

申请号：US15383919

申请日：2016-12-19

Applicant: Facebook, Inc.

Inventor： Harsh Doshi ,  Xin Liu ,  Chandrashekhar Nagarajan ,  Anand Sumatilal Bhalgat ,  Wenjie Fu ,  Subha Ramakrishna Gummadi ,  Dianshi Li

IPC: G06Q40/02 ,  G06Q30/06

CPC classification number: G06Q40/02 ,  G06Q30/0601 ,  G06Q50/00

Abstract: An online system presents different content items to different sets of users to evaluate how changes to content or changes to the online system affect user interaction with the content items or presentation of the content items. However, if the online system receives compensation for presenting different content items, the online system may receive a disproportionate amount of compensation for presenting one of the content items that improves user interaction. To prevent such disproportionate allocation of compensation between presentation of different contents items, the online system allocates sets of users to whom different content items are eligible to be presented to maintain a specified budget for presenting the different content items. The online system also differently allocates users across sets to whom different content items are eligible for presentation to prevent biasing of users from presentation of other different content items to users done in parallel.

公开(公告)号：US20150332317A1

公开(公告)日：2015-11-19

申请号：US14279149

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q50/01

Abstract: An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold.

Abstract translation: 广告系统在社交网络系统中从广告商接收广告请求，广告请求包括广告内容和广告内容的目标受众的规范。 广告系统定义广告请求的多个出价值。 对于多个投标值中的每一个，广告系统估计目标受众的广告到达的相应值，例如，通过估计预期给出的投标价值的每个的目标受众的用户数量 至少有一个成功的印象。 向广告商提供表示作为多个投标值的函数的估计的多个广告到达值的出价达标景观的视觉表示。 广告系统向广告商提供一个或多个关于投标价值的建议，其中相应的投资回报率度量超过指定的阈值。

公开(公告)号：US20160291805A1

公开(公告)日：2016-10-06

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06F3/0482 ,  G06F3/0484 ,  H04L12/58

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.

Abstract translation: 社交网络系统通过饲料选择并呈现内容物品给用户。 此外，社交网络系统预测与各种内容项目相关联的高度，例如通过馈送选择用于呈现的内容项目。 使用内容项目的特征（例如，内容项目中包括的内容的类型，内容项目的语言以及与内容项目相关联的评论数量）以及与用户相关联的客户端设备的特征 以预测与内容项目相关联的高度。 当选择用于呈现给用户的内容项目时，在订购新闻提要中的内容项目时，社交网络系统考虑各种内容项目的预测高度。

公开(公告)号：US20150332310A1

公开(公告)日：2015-11-19

申请号：US14279131

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0206 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0283 ,  G06Q50/01

Abstract: An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience.

Abstract translation: 广告系统基于广告商指定的出价金额和目标受众的规格来预测所接收的广告请求的广告到达。 系统对目标受众进行采样，对于目标受众的每个抽样用户，访问最近的展示历史记录以获取与最近广告展示相关联的成本或出价。 系统将收到的广告请求中的广告商指定的投标金额与成功的广告印象相关联的成本或出价值进行比较，以便确定所接收到的广告请求是否已经为每个给定的抽样用户赢得了竞标拍卖 成功到达每个给定的采样用户。 计算样本用户的估计总收视率并将其推广到目标用户群体，以估计目标受众的广告内容的总覆盖面。

公开(公告)号：US20160291914A1

公开(公告)日：2016-10-06

申请号：US14674936

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06F3/14 ,  G06F3/0482 ,  H04L12/58

CPC classification number: G06F3/0482 ,  G06F3/14 ,  G06Q30/0269 ,  G06Q30/0277 ,  G09G5/00 ,  G09G2340/0407 ,  G09G2340/0414 ,  G09G2340/14 ,  H04L51/32

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

Abstract translation: 社交网络系统通过饲料选择并呈现内容物品给用户。 此外，社交网络系统预测与各种内容项目相关联的高度，例如通过馈送选择用于呈现的内容项目。 使用内容项目的特征（例如，内容项目中包括的内容的类型，内容项目的语言以及与内容项目相关联的评论数量）以及与用户相关联的客户端设备的特征 以预测与内容项目相关联的高度。 当选择用于呈现给用户的内容项目时，社交网络系统考虑各种内容项目的预测高度，以增加用户与通过馈送呈现的内容项目交互的可能性。

公开(公告)号：US20150348134A1

公开(公告)日：2015-12-03

申请号：US14292277

申请日：2014-05-30

Applicant: FACEBOOK, INC.

Inventor： Xiaohu Jiang ,  Dan Zhang ,  Wenjie Fu ,  Linji Yang ,  Spencer Powell

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q50/01

Abstract: An advertiser specifies an advertising campaign including one or more targeting criteria for presentation to users of an online system, which retrieves information describing previously completed advertisement auctions for presenting advertisement to users of the online system satisfying one or more of the targeting criteria. Based on the retrieved information, the online system associates various bid amounts with the advertising campaign and determines the advertising campaign's estimated performance for various bid amounts. For each bid amount, the online system determines a number of previously completed advertisement auctions that would have selected an advertisement from the advertising campaign, an amount that would have been charged to the advertiser if an advertisement campaign was selected, and a number of distinct users that would have been presented with an advertisement from the advertising campaign.

Abstract translation: 广告客户指定一个广告活动，其中包括一个或多个用于向在线系统的用户呈现的目标标准，其中，所述定位标准检索描述先前完成的广告拍卖的信息，以向满足一个或多个目标标准的在线系统的用户呈现广告。 根据检索到的信息，在线系统将各种出价金额与广告活动相关联，并确定广告活动对各种出价金额的估计表现。 对于每个出价金额，在线系统确定将从广告活动中选择广告的先前完成的广告拍卖的数量，如果选择了广告活动，将向广告商收取的金额以及许多不同的用户 这将被广告宣传广告。

公开(公告)号：US10345993B2

公开(公告)日：2019-07-09

申请号：US14674936

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06Q30/00 ,  G06F3/0482 ,  H04L12/58 ,  G06Q30/02 ,  G09G5/00 ,  G06F3/14

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

公开(公告)号：US09729495B2

公开(公告)日：2017-08-08

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Yi Tang ,  Wenjie Fu ,  Hong Ge

IPC: G06F3/048 ,  H04L12/58 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.