公开(公告)号：US10345993B2

公开(公告)日：2019-07-09

申请号：US14674936

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06Q30/00 ,  G06F3/0482 ,  H04L12/58 ,  G06Q30/02 ,  G09G5/00 ,  G06F3/14

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

公开(公告)号：US09729495B2

公开(公告)日：2017-08-08

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Yi Tang ,  Wenjie Fu ,  Hong Ge

IPC: G06F3/048 ,  H04L12/58 ,  G06Q50/00 ,  G06Q30/02

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.

公开(公告)号：US10419560B2

公开(公告)日：2019-09-17

申请号：US15408188

申请日：2017-01-17

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang

IPC: H04L29/08 ,  G06Q50/00 ,  G06F3/01 ,  G06F3/0488 ,  H04L12/26

Abstract: A social networking system presents content items to a user and determines if the user has less than at threshold level of interest in the presented content items based on one or more user interactions with the presented content items. For example, the social networking system determines the user has less than the threshold level of interest in the presented content items if at threshold number of requests for content are received within a time interval. If the user has less than the threshold level of interest in the presented content items, the social networking system identifies additional content items to present to the user, and may also identify content items previously presented to the user. Content is selected form the additional content items or from the previously presented content items and presented to the user.

公开(公告)号：US20160291805A1

公开(公告)日：2016-10-06

申请号：US14675009

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06F3/0482 ,  G06F3/0484 ,  H04L12/58

CPC classification number: H04L51/32 ,  G06Q30/02 ,  G06Q50/01

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.

Abstract translation: 社交网络系统通过饲料选择并呈现内容物品给用户。 此外，社交网络系统预测与各种内容项目相关联的高度，例如通过馈送选择用于呈现的内容项目。 使用内容项目的特征（例如，内容项目中包括的内容的类型，内容项目的语言以及与内容项目相关联的评论数量）以及与用户相关联的客户端设备的特征 以预测与内容项目相关联的高度。 当选择用于呈现给用户的内容项目时，在订购新闻提要中的内容项目时，社交网络系统考虑各种内容项目的预测高度。

公开(公告)号：US20160219119A1

公开(公告)日：2016-07-28

申请号：US14604609

申请日：2015-01-23

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang

IPC: H04L29/08 ,  G06Q50/00

CPC classification number: H04L67/22 ,  G06F3/013 ,  G06F3/04883 ,  G06Q50/01 ,  H04L43/16 ,  H04L67/10 ,  H04L67/306

Abstract: A social networking system presents content items to a user and determines if the user has less than at threshold level of interest in the presented content items based on one or more user interactions with the presented content items. For example, the social networking system determines the user has less than the threshold level of interest in the presented content items if at threshold number of requests for content are received within a time interval. If the user has less than the threshold level of interest in the presented content items, the social networking system identifies additional content items to present to the user, and may also identify content items previously presented to the user. Content is selected form the additional content items or from the previously presented content items and presented to the user.

Abstract translation: 社交网络系统基于与所呈现的内容项目的一个或多个用户交互来向用户呈现内容项目并且确定用户是否具有小于所呈现的内容项目中的阈值级别的兴趣。 例如，如果在时间间隔内接收到内容请求的阈值数量，则社交网络系统确定用户具有小于所呈现的内容项目中的兴趣阈值水平。 如果用户具有小于所呈现的内容项目中的兴趣阈值水平，则社交网络系统识别要呈现给用户的附加内容项，并且还可以标识先前呈现给用户的内容项。 从附加内容项目或从先前呈现的内容项目中选择内容并呈现给用户。

公开(公告)号：US09553939B2

公开(公告)日：2017-01-24

申请号：US14604609

申请日：2015-01-23

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang

IPC: H04L29/08 ,  G06Q50/00

CPC classification number: H04L67/22 ,  G06F3/013 ,  G06F3/04883 ,  G06Q50/01 ,  H04L43/16 ,  H04L67/10 ,  H04L67/306

Abstract: A social networking system presents content items to a user and determines if the user has less than at threshold level of interest in the presented content items based on one or more user interactions with the presented content items. For example, the social networking system determines the user has less than the threshold level of interest in the presented content items if at threshold number of requests for content are received within a time interval. If the user has less than the threshold level of interest in the presented content items, the social networking system identifies additional content items to present to the user, and may also identify content items previously presented to the user. Content is selected form the additional content items or from the previously presented content items and presented to the user.

Abstract translation: 社交网络系统基于与所呈现的内容项目的一个或多个用户交互来向用户呈现内容项目并且确定用户是否具有小于所呈现的内容项目中的阈值级别的兴趣。 例如，如果在时间间隔内接收到内容请求的阈值数量，则社交网络系统确定用户具有小于所呈现的内容项目中的兴趣阈值水平。 如果用户具有小于所呈现的内容项目中的兴趣阈值水平，则社交网络系统识别要呈现给用户的附加内容项，并且还可以标识先前呈现给用户的内容项。 从附加内容项目或从先前呈现的内容项目中选择内容并呈现给用户。

公开(公告)号：US20160291914A1

公开(公告)日：2016-10-06

申请号：US14674936

申请日：2015-03-31

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang ,  Di Liu ,  Wenjie Fu ,  Lars Seren Backstrom

IPC: G06F3/14 ,  G06F3/0482 ,  H04L12/58

CPC classification number: G06F3/0482 ,  G06F3/14 ,  G06Q30/0269 ,  G06Q30/0277 ,  G09G5/00 ,  G09G2340/0407 ,  G09G2340/0414 ,  G09G2340/14 ,  H04L51/32

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

Abstract translation: 社交网络系统通过饲料选择并呈现内容物品给用户。 此外，社交网络系统预测与各种内容项目相关联的高度，例如通过馈送选择用于呈现的内容项目。 使用内容项目的特征（例如，内容项目中包括的内容的类型，内容项目的语言以及与内容项目相关联的评论数量）以及与用户相关联的客户端设备的特征 以预测与内容项目相关联的高度。 当选择用于呈现给用户的内容项目时，社交网络系统考虑各种内容项目的预测高度，以增加用户与通过馈送呈现的内容项目交互的可能性。

公开(公告)号：US20150100415A1

公开(公告)日：2015-04-09

申请号：US14049429

申请日：2013-10-09

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Tao Xu ,  Lars Backstrom

IPC: G06Q30/02

CPC classification number: G06Q30/0251

Abstract: An online system applies position discounts to values of various content items based on the positions in a display in which the content items are presented. The value of presenting a content item is based on historical user interactions with the content item or similar content items. A position discount reflects a change between user interacting with a content item presented in a position offset from a reference position and user interaction with the content item if it was presented in the reference position. A position discount may be determined for various content items presented in one or more positions based on user-specific, contextual, and other types of information describing user interaction with content items. Position discounts may be used by the online system to optimize selection and presentation of content items to its users.

Abstract translation: 在线系统基于在其中显示内容项目的显示中的位置，对各种内容项目的值应用位置折扣。 呈现内容项目的价值是基于与内容项目或类似内容项目的历史用户交互。 位置折扣反映了在与参考位置偏移的位置中呈现的内容项目与用户与内容项目的交互之间的交互作用之间的变化，如果它在参考位置呈现。 可以基于用户特定的，上下文的和描述用户与内容项目的交互的其他类型的信息来确定在一个或多个位置中呈现的各种内容项目的位置折扣。 在线系统可以使用位置折扣来优化内容项目的选择和呈现给用户。

公开(公告)号：US20170126825A1

公开(公告)日：2017-05-04

申请号：US15408188

申请日：2017-01-17

Applicant: Facebook, Inc.

Inventor： Yintao Yu ,  Meihong Wang

IPC: H04L29/08 ,  G06Q50/00 ,  G06F3/0488 ,  H04L12/26 ,  G06F3/01

CPC classification number: H04L67/22 ,  G06F3/013 ,  G06F3/04883 ,  G06Q50/01 ,  H04L43/16 ,  H04L67/10 ,  H04L67/306

Abstract: A social networking system presents content items to a user and determines if the user has less than at threshold level of interest in the presented content items based on one or more user interactions with the presented content items. For example, the social networking system determines the user has less than the threshold level of interest in the presented content items if at threshold number of requests for content are received within a time interval. If the user has less than the threshold level of interest in the presented content items, the social networking system identifies additional content items to present to the user, and may also identify content items previously presented to the user. Content is selected form the additional content items or from the previously presented content items and presented to the user.