公开(公告)号：US10445788B2

公开(公告)日：2019-10-15

申请号：US14941329

申请日：2015-11-13

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Subha Ramakrishna Gummadi ,  Chandrashekhar Nagarajan

IPC: G06Q30/02 ,  G06Q30/00

Abstract: An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

公开(公告)号：US20170308933A1

公开(公告)日：2017-10-26

申请号：US15136538

申请日：2016-04-22

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0257 ,  G06Q50/01

Abstract: An online system receives a sponsored content item including a maximum amount of compensation for accessing the content, a budget, and a tracking mechanism identifying an action. When an opportunity to present sponsored content to a user eligible to be presented with the sponsored content item is identified, the online system determines a likelihood of the user performing the action identified by the tracking mechanism and an average likelihood of other users performing the action identified by the tracking mechanism. Based on the determined likelihood and the average likelihood, the online system determines a subsidy value. Additionally, the online system generates a penalty value inversely proportional to a number of the identified action that have been identified. The online system increases a bid amount by the subsidy value decreases the bid amount by the penalty value to determine whether to present the sponsored content item to the user.

公开(公告)号：US20170140438A1

公开(公告)日：2017-05-18

申请号：US14941329

申请日：2015-11-13

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Subha Ramakrishna Gummadi ,  Chandrashekhar Nagarajan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0249

Abstract: An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

公开(公告)号：US20160027061A1

公开(公告)日：2016-01-28

申请号：US14341680

申请日：2014-07-25

Applicant: Facebook, Inc

Inventor： Tanmoy Chakraborty ,  Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q30/0275 ,  G06Q50/01

Abstract: A social networking system presents content items, such as news feed stories and advertisements, to a user of the social networking system via a news feed. The social networking system determines to again present a content item via the news feed or to present a previously presented content item in a different position of the news feed. The social networking system identifies additional content items to present to the user as well as content items previously presented to the user. The social networking system scores the additional content items and the previously presented content items, accounting for a cost of removing the previously presented content item from its original position for presentation in the alternative position. Based on the score the social networking system ranks the content items selects, based on the rank, content items to present to the user.

Abstract translation: 社交网络系统通过新闻提供向社交网络系统的用户提供诸如新闻馈送故事和广告等内容。 社交网络系统确定再次通过新闻馈送呈现内容项目，或者将新出现的内容项呈现在新闻提要的不同位置。 社交网络系统识别向用户呈现的附加内容项目以及先前呈现给用户的内容项目。 社交网络系统对附加内容项目和先前呈现的内容项目进行分数，从而将先前呈现的内容项目从其原始位置移除以便呈现在替代位置的成本。 基于分数，社交网络系统根据排名，内容项目选择内容项目，将内容项目呈现给用户。

公开(公告)号：US10896380B2

公开(公告)日：2021-01-19

申请号：US15691161

申请日：2017-08-30

Applicant: Facebook, Inc.

Inventor： Christian Alexander Martine ,  Robert Oliver Burns Zeldin ,  Dinkar Jain ,  Jurgen Anne Francois Marie Van Gael ,  Anand Sumatilal Bhalgat ,  Tianshi Gao

IPC: G06N7/00 ,  H04L29/08 ,  G06N20/00 ,  G06Q30/02

Abstract: A system predicts user intent to take an action and delivers content items to the user that match that intent. A plurality of features or attributes for each tracking pixel in a set of tracking pixels can be acquired based on content items and landing pages associated with each tracking pixel. For example, features for a tracking pixel can be determined based on information associated with a content item that enabled a user to access a landing page from which the tracking pixel was fired or triggered. In this example, features for the tracking pixel can also be determined based on information associated with the landing page. The features for the tracking pixels can be utilized to train a machine learning model. The machine learning model can be trained to predict whether or not a particular user intends to produce a conversion (e.g., make a purchase).

公开(公告)号：US20180114252A1

公开(公告)日：2018-04-26

申请号：US15299330

申请日：2016-10-20

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Hao Song

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0254

Abstract: An online system selecting content items for presentation to its users accounts for likelihoods of users performing actions associated with content items when selecting content items. The online system maintains models determining likelihoods of users performing various actions. If a content item is associated with an action that infrequently occurs, information for determining the model for the action is limited, so the online system increases a bid amount associated with the content item during a time interval to an amount based on a likelihood of the user performing a more frequently occurring alternative action and an average bid amount for the alternative action from content items previously presented to users. The online system also determines an amount based on the model for the action and the bid amount for during the time interval and stops increasing the bid amount when the rate of change has less than a threshold magnitude.

公开(公告)号：US20170213238A1

公开(公告)日：2017-07-27

申请号：US15006897

申请日：2016-01-26

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Harsh Doshi

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0275

Abstract: An online system receives a set of parameters for an advertising campaign and modifies one or more of the parameters to determine how the modified parameters affect presentation of advertisements from the advertising campaign. For example, the online system increases bid amounts or a budget for the advertising campaign for a number of impression opportunities for advertisements form the advertising system. The online system subsidizes the increase so a user providing the advertisement request is not charged extra for the increased bid amounts or budget. To offset potential benefits to the advertising campaign from the modified parameters, the online system withholds the advertising campaign from being considered for a certain number of impression opportunities for which the advertising campaign would otherwise be eligible.

公开(公告)号：US20170193560A1

公开(公告)日：2017-07-06

申请号：US14986642

申请日：2016-01-01

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0272 ,  G06Q30/0277

Abstract: An advertising campaign received by an online system has a specified budget, a specified duration, and includes multiple advertisement requests that each include advertisements for presentation to users of the online system. An ad request included in the advertising campaign is associated with a frequency limit specifying a maximum number of times an advertisement from the ad request is shown to a user during the specified duration. When selecting advertisements for presentation to a user, the online system determines an adjustment value for the ad request's bid amount based on a number of times the advertisement from the ad request has been presented to the user, an amount of the duration that has lapsed, and the frequency limit associated with the ad request. The online system modifies the ad request's bid amount by the adjustment value and uses the modified bid amount when selecting advertisements for presentation to the user.

公开(公告)号：US20170061462A1

公开(公告)日：2017-03-02

申请号：US14839885

申请日：2015-08-28

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Tanmoy Chakraborty ,  Xiaoyu Li ,  Ke Pan

IPC: G06Q30/02 ,  H04L12/58

CPC classification number: G06Q30/0225 ,  G06Q30/0248 ,  G06Q30/0275 ,  H04L51/32

Abstract: An online system applies advertising policies regulating presentation of sponsored content to its users. For example, advertising policies may prevent the presentation of advertisements in certain positions content feeds. The online system may relax an advertising policy for an advertisement meeting certain criteria, such as a likelihood of a user interacting with the advertisement or a predicted value of presenting the advertisement. If the online system relaxes an advertising policy for an advertisement, the online system computes a penalty incurred by the advertisement for violating the advertising policy. The online system computes a value for presenting a candidate feed presenting the advertisement in a position violating the advertising policy and a value for an alternative feed presenting the advertisement in a position complying with the advertising policy. The online system selects the candidate feed or the alternative feed for presentation to the user by comparing the values.

Abstract translation: 在线系统应用广告政策来规范赞助内容的呈现给用户。 例如，广告政策可以防止在某些位置内容广告的呈现。 在线系统可以放松符合某些标准的广告的广告政策，例如用户与广告交互的可能性或呈现广告的预测值。 如果在线系统放宽广告的广告政策，则在线系统计算广告违反广告政策所产生的罚款。 在线系统计算用于呈现在违反广告政策的位置呈现广告的候选馈送的值，以及在符合广告策略的位置中呈现广告的替代馈送的值。 在线系统通过比较值来选择候选供稿或替代供稿以呈现给用户。

公开(公告)号：US20160171561A1

公开(公告)日：2016-06-16

申请号：US14566693

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Kai Du, III ,  Sourav Chatterji ,  Anand Sumatilal Bhalgat ,  Ke Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0269

Abstract: An online system penalizes content items having features matching features of additional content items previously presented to a user within a specified time interval. The online system identifies various features of the content item and identifies features of content items previously presented to the user within the specified time interval. Feature penalties are determined for various features of the content item based on a number of previously presented content items having a common feature with the content item. Weights may be associated with various content items having a feature matching a feature of the content item based on a time between presentation of the previously presented content item and a current time. A penalty for the content item is determined based on the feature penalties for the features of the content item, and the penalty is applied to a bid amount associated with the content item.

Abstract translation: 在线系统惩罚具有在特定时间间隔内先前呈现给用户的附加内容项的特征匹配特征的内容项。 在线系统识别内容项的各种特征，并且在指定的时间间隔内识别先前呈现给用户的内容项的特征。 基于与内容项目具有共同特征的先前呈现的内容项目的数量来确定内容项目的各种特征的特征惩罚。 重量可以与具有匹配内容项的特征的特征的各种内容项相关联，所述特征基于呈现先前呈现的内容项与当前时间之间的时间。 基于内容项的特征的特征判定来确定内容项目的处罚，并且将罚则应用于与内容项目相关联的投标金额。