公开(公告)号：US20160358229A1

公开(公告)日：2016-12-08

申请号：US14731565

申请日：2015-06-05

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Shuo Li ,  Ke Pan ,  Justin Paul Parrella ,  Yi Tang

IPC: G06Q30/02 ,  H04L12/58 ,  G06Q50/00 ,  H04L29/08

CPC classification number: G06Q30/0275 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L51/32 ,  H04W4/21

Abstract: A social networking system presents a content feed including organic content items and sponsored content items to a user. To maintain user interaction with the content feed, the social networking system determines probabilities of the user performing various types of interactions with a sponsored content item and accounts for the determined probabilities when selecting content items for presentation via the content feed. For example, the social networking system generates a value for the sponsored content item based on the determined probabilities and determines a score for the sponsored content item based on the value and a bid amount associated with the sponsored content item. When selecting content for the content feed, the social networking system evaluates the sponsored content item based on its associated score. Prior interactions between the user and previously presented content may be used when determining the score for the sponsored content item.

Abstract translation: 社交网络系统向用户呈现包括有机内容项目和赞助内容项目的内容提要。 为了维持用户与内容馈送的交互，社交网络系统确定用户执行与赞助的内容项目的各种类型的交互的概率，并且在通过内容提要选择用于呈现的内容项时考虑所确定的概率。 例如，社交网络系统基于所确定的概率生成赞助内容项目的值，并且基于与赞助内容项目相关联的价值和出价金额来确定赞助内容项目的得分。 当为内容馈送选择内容时，社交网络系统基于其相关分数评估赞助的内容项目。 当确定赞助内容项目的分数时，可以使用用户和先前呈现的内容之间的先前交互。

公开(公告)号：US20170061462A1

公开(公告)日：2017-03-02

申请号：US14839885

申请日：2015-08-28

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Tanmoy Chakraborty ,  Xiaoyu Li ,  Ke Pan

IPC: G06Q30/02 ,  H04L12/58

CPC classification number: G06Q30/0225 ,  G06Q30/0248 ,  G06Q30/0275 ,  H04L51/32

Abstract: An online system applies advertising policies regulating presentation of sponsored content to its users. For example, advertising policies may prevent the presentation of advertisements in certain positions content feeds. The online system may relax an advertising policy for an advertisement meeting certain criteria, such as a likelihood of a user interacting with the advertisement or a predicted value of presenting the advertisement. If the online system relaxes an advertising policy for an advertisement, the online system computes a penalty incurred by the advertisement for violating the advertising policy. The online system computes a value for presenting a candidate feed presenting the advertisement in a position violating the advertising policy and a value for an alternative feed presenting the advertisement in a position complying with the advertising policy. The online system selects the candidate feed or the alternative feed for presentation to the user by comparing the values.

Abstract translation: 在线系统应用广告政策来规范赞助内容的呈现给用户。 例如，广告政策可以防止在某些位置内容广告的呈现。 在线系统可以放松符合某些标准的广告的广告政策，例如用户与广告交互的可能性或呈现广告的预测值。 如果在线系统放宽广告的广告政策，则在线系统计算广告违反广告政策所产生的罚款。 在线系统计算用于呈现在违反广告政策的位置呈现广告的候选馈送的值，以及在符合广告策略的位置中呈现广告的替代馈送的值。 在线系统通过比较值来选择候选供稿或替代供稿以呈现给用户。

公开(公告)号：US20160171561A1

公开(公告)日：2016-06-16

申请号：US14566693

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Kai Du, III ,  Sourav Chatterji ,  Anand Sumatilal Bhalgat ,  Ke Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0269

Abstract: An online system penalizes content items having features matching features of additional content items previously presented to a user within a specified time interval. The online system identifies various features of the content item and identifies features of content items previously presented to the user within the specified time interval. Feature penalties are determined for various features of the content item based on a number of previously presented content items having a common feature with the content item. Weights may be associated with various content items having a feature matching a feature of the content item based on a time between presentation of the previously presented content item and a current time. A penalty for the content item is determined based on the feature penalties for the features of the content item, and the penalty is applied to a bid amount associated with the content item.

Abstract translation: 在线系统惩罚具有在特定时间间隔内先前呈现给用户的附加内容项的特征匹配特征的内容项。 在线系统识别内容项的各种特征，并且在指定的时间间隔内识别先前呈现给用户的内容项的特征。 基于与内容项目具有共同特征的先前呈现的内容项目的数量来确定内容项目的各种特征的特征惩罚。 重量可以与具有匹配内容项的特征的特征的各种内容项相关联，所述特征基于呈现先前呈现的内容项与当前时间之间的时间。 基于内容项的特征的特征判定来确定内容项目的处罚，并且将罚则应用于与内容项目相关联的投标金额。

公开(公告)号：US10937037B2

公开(公告)日：2021-03-02

申请号：US15887844

申请日：2018-02-02

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F16/9038

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US09922335B2

公开(公告)日：2018-03-20

申请号：US14279280

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06F17/30 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US20180158073A1

公开(公告)日：2018-06-07

申请号：US15887844

申请日：2018-02-02

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US20150332314A1

公开(公告)日：2015-11-19

申请号：US14279280

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

Abstract translation: 社交网络系统通过修改包括有机内容项目和广告在内的排名来动态调整呈现给用户的多个广告以及有机内容项目。 基于与每个有机内容项目的用户交互的期望量，针对有机内容项目生成部分参与分数，并且基于与每个有机内容项目相关联的预期用户交互和出价量，为广告生成分数。 从部分参与分数和分数中确定测量用户与内容Feed的估计交互的参与分数，包括没有广告的有机内容项目以及测量用户与包括有机内容项目和广告的内容Feed的估计交互的额外参与分数。 额外参与分数与参与度分数之间的差异修改了用于组合预期用户交互和出价金额以产生广告评分的转换因子。