公开(公告)号：US20190104331A1

公开(公告)日：2019-04-04

申请号：US15861235

申请日：2018-01-03

Applicant: Facebook, Inc.

Inventor： Abhishek Bapna ,  Eric Hsin-Chun Huang ,  Shuo Li ,  Weitong Liu ,  Menghan Li

IPC: H04N21/236 ,  H04N21/472 ,  H04N21/478 ,  G06Q50/00

Abstract: The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.

公开(公告)号：US10856022B2

公开(公告)日：2020-12-01

申请号：US15861235

申请日：2018-01-03

Applicant: Facebook, Inc.

Inventor： Abhishek Bapna ,  Eric Hsin-Chun Huang ,  Shuo Li ,  Weitong Liu ,  Menghan Li

IPC: H04N21/236 ,  G06Q50/00 ,  H04N21/478 ,  H04N21/472 ,  H04N21/442 ,  H04N21/845 ,  H04N21/44 ,  H04N21/466 ,  H04N21/458 ,  H04N21/45 ,  H04N21/81 ,  H04N21/234

Abstract: The present disclosure is directed toward systems and methods for dynamically providing digital content to client devices at different insertion points of a digital video based on predicted total value of inserting the digital content and predicted engagement loss of inserting the digital content. For example, system and methods described herein determine that an insertion point is approaching in an actively playing digital video. In response, systems and methods identify digital content for insertion at the insertion point. In one or more embodiments, the described systems and methods insert the identified digital content by comparing the predicted total value of inserting the digital content at the insertion point of the digital video and a predicted engagement loss associated with inserting the digital content at the insertion point of the digital video.

公开(公告)号：US10834437B2

公开(公告)日：2020-11-10

申请号：US15839616

申请日：2017-12-12

Applicant: Facebook, Inc.

Inventor： Shuo Li ,  Eric Hsin-Chun Huang ,  Abhishek Bapna

IPC: H04N21/234 ,  H04N21/236 ,  H04N21/25 ,  H04N21/466 ,  H04N21/475 ,  H04N21/258 ,  H04N21/2547 ,  H04N21/262 ,  G06N20/00 ,  H04N21/2668

Abstract: An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.

公开(公告)号：US20190182516A1

公开(公告)日：2019-06-13

申请号：US15839616

申请日：2017-12-12

Applicant: Facebook, Inc.

Inventor： Shuo Li ,  Eric Hsin-Chun Huang ,  Abhishek Bapna

IPC: H04N21/234 ,  H04N21/258 ,  H04N21/262 ,  G06F15/18 ,  H04N21/2547

Abstract: An online system receives a request for a video to be presented by the online system to a target user. The online system determines whether to insert secondary content into the video. For such a determination, the online system identifies a position in the video for inserting secondary content. Further, the online system determines a loss score and a gain score. The loss score measures a loss of interaction by the target user if the secondary content were inserted. The gain score includes a monetary compensation to be received by the online system for inserting the secondary content at the identified position. The online system compares the loss score and the gain score. Based on the gain score offsetting the loss score, the online systems modifies the video by inserting the secondary content at the identified position and provides the modified video for display to the target user.

公开(公告)号：US10373271B2

公开(公告)日：2019-08-06

申请号：US15446779

申请日：2017-03-01

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Jonathan Mooser ,  Cassidy Jake Beeve-Morris ,  Halil Bayrak ,  Aishwarya Rajagopal ,  Shuo Li ,  Leqiang Li ,  Zachary Zhang

IPC: G06Q30/00 ,  G06Q50/00 ,  G06Q30/02

Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.

公开(公告)号：US20180253800A1

公开(公告)日：2018-09-06

申请号：US15446779

申请日：2017-03-01

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Jonathan Mooser ,  Cassidy Jake Morris ,  Halil Bayrak ,  Aishwarya Rajagopal ,  Shuo Li ,  Leqiang Li ,  Zachary Zhang

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0254 ,  G06Q30/0269

Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.

公开(公告)号：US20170024764A1

公开(公告)日：2017-01-26

申请号：US14806310

申请日：2015-07-22

Applicant: Facebook, Inc.

Inventor： Jonathan Mooser ,  Yi Tang ,  Justin Paul Parrella ,  Shuo Li ,  Kai Du

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0254 ,  G06F16/24578 ,  G06F16/9535 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system receives advertisement (“ad”) requests for presentation to online system users. An ad request may include an identifier of a landing page identifying a source external to the online system from which content is retrieved and presented to a user who interacts with content from the ad request. The online system determines a quality score for the source based on a frequency with which online system users request content from the source via the online system and various types of interactions by online system users with content associated with the source that is presented by the online system (e.g., interactions with content associated with the source indicating user interest in the source). Based on the quality score for the source, the online system modifies a score for the ad request used by the online system to determine whether to present content form the ad request to a user.

Abstract translation: 在线系统接收向在线系统用户呈现的广告（“ad”）请求。 广告请求可以包括标识在线系统外部的源的标识符，该在线系统从内容被检索并呈现给与广告请求的内容进行交互的用户。 在线系统根据在线系统用户通过在线系统从源头请求内容的频率确定源的质量得分，以及具有与在线系统呈现的源相关联的内容的在线系统用户的各种类型的交互 （例如，与源相关联的内容的交互，指示用户对源的兴趣）。 基于源的质量得分，在线系统修改在线系统使用的广告请求的分数，以确定是否向用户呈现广告请求的内容。

公开(公告)号：US20180082331A1

公开(公告)日：2018-03-22

申请号：US15272764

申请日：2016-09-22

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Shuo Li ,  Cassidy Jake Morris ,  Jonathan Mooser ,  Xu Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0273

Abstract: An online system selects content items for presentation to viewing users of the online system based on a composite score associated with each content item that includes a quality component and a revenue component. The revenue component is based on a monetary amount an advertiser associated with the content item is willing to pay for each interaction with the content item by a prospective viewing user, while the quality component indicates the quality of the content item to the prospective viewing user. The quality component is predicted based on explicit user quality ratings received from viewing users for various content items previously presented to the viewing users, in which the viewing users have at least a threshold measure of similarity to the prospective viewing user and/or the various content items rated by the viewing users have at least a threshold measure of similarity to the content item being scored.

公开(公告)号：US20160358229A1

公开(公告)日：2016-12-08

申请号：US14731565

申请日：2015-06-05

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Shuo Li ,  Ke Pan ,  Justin Paul Parrella ,  Yi Tang

IPC: G06Q30/02 ,  H04L12/58 ,  G06Q50/00 ,  H04L29/08

CPC classification number: G06Q30/0275 ,  G06Q30/0269 ,  G06Q50/01 ,  H04L51/32 ,  H04W4/21

Abstract: A social networking system presents a content feed including organic content items and sponsored content items to a user. To maintain user interaction with the content feed, the social networking system determines probabilities of the user performing various types of interactions with a sponsored content item and accounts for the determined probabilities when selecting content items for presentation via the content feed. For example, the social networking system generates a value for the sponsored content item based on the determined probabilities and determines a score for the sponsored content item based on the value and a bid amount associated with the sponsored content item. When selecting content for the content feed, the social networking system evaluates the sponsored content item based on its associated score. Prior interactions between the user and previously presented content may be used when determining the score for the sponsored content item.

Abstract translation: 社交网络系统向用户呈现包括有机内容项目和赞助内容项目的内容提要。 为了维持用户与内容馈送的交互，社交网络系统确定用户执行与赞助的内容项目的各种类型的交互的概率，并且在通过内容提要选择用于呈现的内容项时考虑所确定的概率。 例如，社交网络系统基于所确定的概率生成赞助内容项目的值，并且基于与赞助内容项目相关联的价值和出价金额来确定赞助内容项目的得分。 当为内容馈送选择内容时，社交网络系统基于其相关分数评估赞助的内容项目。 当确定赞助内容项目的分数时，可以使用用户和先前呈现的内容之间的先前交互。

公开(公告)号：US20160189234A1

公开(公告)日：2016-06-30

申请号：US14582252

申请日：2014-12-24

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Jonathan Mooser ,  Yinan Na ,  Jeffrey William Pasternack ,  Shuo Li

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0269 ,  G06Q50/01

Abstract: A social networking system selects content items for presentation to a user. To promote user interaction with selected content items, the social networking system scores content items based at least in part on similarity in appearances of the content items to an appearance of a content item for which the social networking system is compensated for presentation (a “sponsored content item”). For example, a model is applied to features describing appearance of a content item to generate the score for a content item. When selecting content items for presentation, a score associated with a content item may modify the likelihood of the content item being selected. A content item with a score indicating greater than a threshold similarity in appearance to an appearance of a sponsored content item may be penalized when the social networking system selects content for presentation.

Abstract translation: 社交网络系统选择用于呈现给用户的内容。 为了促进与所选择的内容项目的用户交互，社交网络系统至少部分地对内容项目的外观的相似性与社交网络系统对其进行补偿的内容项目的外观（“赞助” 内容项目“）。 例如，将模型应用于描述内容项目的外观以生成内容项目的分数的特征。 当选择用于呈现的内容项目时，与内容项目相关联的得分可以修改内容项目被选择的可能性。 当社交网络系统选择用于呈现的内容时，具有表示大于对赞助内容项目的外观的阈值相似度的分数的内容项目可能会受到惩罚。