公开(公告)号：US20180082331A1

公开(公告)日：2018-03-22

申请号：US15272764

申请日：2016-09-22

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Shuo Li ,  Cassidy Jake Morris ,  Jonathan Mooser ,  Xu Wang

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/0269 ,  G06Q30/0273

Abstract: An online system selects content items for presentation to viewing users of the online system based on a composite score associated with each content item that includes a quality component and a revenue component. The revenue component is based on a monetary amount an advertiser associated with the content item is willing to pay for each interaction with the content item by a prospective viewing user, while the quality component indicates the quality of the content item to the prospective viewing user. The quality component is predicted based on explicit user quality ratings received from viewing users for various content items previously presented to the viewing users, in which the viewing users have at least a threshold measure of similarity to the prospective viewing user and/or the various content items rated by the viewing users have at least a threshold measure of similarity to the content item being scored.

公开(公告)号：US20180253800A1

公开(公告)日：2018-09-06

申请号：US15446779

申请日：2017-03-01

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Jonathan Mooser ,  Cassidy Jake Morris ,  Halil Bayrak ,  Aishwarya Rajagopal ,  Shuo Li ,  Leqiang Li ,  Zachary Zhang

IPC: G06Q50/00 ,  G06Q30/02

CPC classification number: G06Q50/01 ,  G06Q30/0254 ,  G06Q30/0269

Abstract: An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.

公开(公告)号：US20170186029A1

公开(公告)日：2017-06-29

申请号：US14983449

申请日：2015-12-29

Applicant: Facebook, Inc.

Inventor： Cassidy Jake Morris ,  Max Christian Eulenstein ,  Tanmoy Chakraborty ,  Joshua Elliot Geller ,  Nikola Mihajlovic

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0243 ,  G06Q30/0275 ,  G06Q50/01

Abstract: An online system, such as a social networking system, displays a plurality of advertisements to users. The system selects an ad to display to a user based on a bidding system. The system receives feedback and user engagement data for an ad to compare the ad to other ads that are targeted to a similar group of users, to generate a relevance score. The relevance score can be provided to an advertiser as a way to quantify the effectiveness of the ad, and it reflects user engagement with the advertisement. In some embodiments, a projected relevance score can be calculated for a prospective advertisement by analyzing the content of the prospective ad prior to receiving user engagement data by comparing the prospective advertisement's content to other ads for which user engagement data does exist.