公开(公告)号：US10937037B2

公开(公告)日：2021-03-02

申请号：US15887844

申请日：2018-02-02

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00 ,  G06F16/9038

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US09922335B2

公开(公告)日：2018-03-20

申请号：US14279280

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06F17/30 ,  G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US20170220577A1

公开(公告)日：2017-08-03

申请号：US15011221

申请日：2016-01-29

Applicant: Facebook, Inc.

Inventor： Aditya Pal ,  Amaç Herdagdelen ,  Sourav Chatterji ,  Sumit Taank ,  Deepayan Chakrabarti

IPC: G06F17/30

Abstract: Systems, methods, and non-transitory computer-readable media can determine one or more respective topics of interest for at least some users of a social networking system. At least some of the topics can be propagated to at least a first user, wherein the propagated topics were determined to be of interest to users that follow the first user in the social networking system. At least one topic from the propagated topics for which the first user is a topical authority is determined.

公开(公告)号：US20150012367A1

公开(公告)日：2015-01-08

申请号：US13933595

申请日：2013-07-02

Applicant: Facebook, Inc.

Inventor： Fidji Nahema Simo ,  Sourav Chatterji

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An online system sells fixed-price advertising guaranteeing a number of impressions or a number of actions associated with an advertisement by users of the online system. The price for an advertisement associated with a guaranteed number of impressions or actions is based on a target bid amount for selecting the advertisement from a group of advertisements using a conventional pricing scheme and a predicted likelihood that the guaranteed number of impressions or actions occur. The price may be further adjusted by a premium that accounts for a risk of revenue lost by the online system for displaying an advertisement associated with a guaranteed number of impressions or a number of actions rather than conventionally-priced advertisements.

Abstract translation: 在线系统销售固定价格广告，确保在线系统的用户与广告相关联的一些展示或一些动作。 与保证数量的展示或动作相关联的广告的价格基于用于使用常规定价方案从一组广告中选择广告的目标出价金额和发生保证的展示或动作数量的预测可能性。 该价格可能会进一步调整，该费用会导致在线系统损失的收入风险，以显示与保证数量的展示次数相关联的广告或多个动作而不是常规价格的广告。

公开(公告)号：US20180158073A1

公开(公告)日：2018-06-07

申请号：US15887844

申请日：2018-02-02

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

公开(公告)号：US20150332314A1

公开(公告)日：2015-11-19

申请号：US14279280

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Tanmoy Chakraborty ,  Ke Pan ,  Sourav Chatterji

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0246 ,  G06Q50/01

Abstract: A social networking system dynamically adjusts a number of advertisements presented to a user along with organic content items by modifying a ranking including organic content items and advertisements. Partial engagement scores are generated for organic content items based on an expected amount of user interaction with each organic content item, and scores are generated for advertisements based on expected user interaction and bid amounts associated with each organic content item. An engagement score measuring the user's estimated interaction with a content feed including organic content items without advertisements and an additional engagement score measuring the user's estimated interaction with a content feed including organic content items and advertisements are determined from the partial engagement scores and the scores. A difference between the additional engagement score and the engagement score modifies a conversion factor used to combine expected user interaction and bid amounts to generate advertisement scores.

Abstract translation: 社交网络系统通过修改包括有机内容项目和广告在内的排名来动态调整呈现给用户的多个广告以及有机内容项目。 基于与每个有机内容项目的用户交互的期望量，针对有机内容项目生成部分参与分数，并且基于与每个有机内容项目相关联的预期用户交互和出价量，为广告生成分数。 从部分参与分数和分数中确定测量用户与内容Feed的估计交互的参与分数，包括没有广告的有机内容项目以及测量用户与包括有机内容项目和广告的内容Feed的估计交互的额外参与分数。 额外参与分数与参与度分数之间的差异修改了用于组合预期用户交互和出价金额以产生广告评分的转换因子。

公开(公告)号：US10803068B2

公开(公告)日：2020-10-13

申请号：US15011221

申请日：2016-01-29

Applicant: Facebook, Inc.

Inventor： Aditya Pal ,  Amaç Herda{hacek over (g)}delen ,  Sourav Chatterji ,  Sumit Taank ,  Deepayan Chakrabarti

IPC: G06F16/9535 ,  G06Q10/10 ,  G06F16/2457 ,  G06Q50/00

Abstract: Systems, methods, and non-transitory computer-readable media can determine one or more respective topics of interest for at least some users of a social networking system. At least some of the topics can be propagated to at least a first user, wherein the propagated topics were determined to be of interest to users that follow the first user in the social networking system. At least one topic from the propagated topics for which the first user is a topical authority is determined.

公开(公告)号：US20160171561A1

公开(公告)日：2016-06-16

申请号：US14566693

申请日：2014-12-10

Applicant: Facebook, Inc.

Inventor： Yi Tang ,  Kai Du, III ,  Sourav Chatterji ,  Anand Sumatilal Bhalgat ,  Ke Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0269

Abstract: An online system penalizes content items having features matching features of additional content items previously presented to a user within a specified time interval. The online system identifies various features of the content item and identifies features of content items previously presented to the user within the specified time interval. Feature penalties are determined for various features of the content item based on a number of previously presented content items having a common feature with the content item. Weights may be associated with various content items having a feature matching a feature of the content item based on a time between presentation of the previously presented content item and a current time. A penalty for the content item is determined based on the feature penalties for the features of the content item, and the penalty is applied to a bid amount associated with the content item.

Abstract translation: 在线系统惩罚具有在特定时间间隔内先前呈现给用户的附加内容项的特征匹配特征的内容项。 在线系统识别内容项的各种特征，并且在指定的时间间隔内识别先前呈现给用户的内容项的特征。 基于与内容项目具有共同特征的先前呈现的内容项目的数量来确定内容项目的各种特征的特征惩罚。 重量可以与具有匹配内容项的特征的特征的各种内容项相关联，所述特征基于呈现先前呈现的内容项与当前时间之间的时间。 基于内容项的特征的特征判定来确定内容项目的处罚，并且将罚则应用于与内容项目相关联的投标金额。