公开(公告)号：US20180174230A1

公开(公告)日：2018-06-21

申请号：US15383919

申请日：2016-12-19

Applicant: Facebook, Inc.

Inventor： Harsh Doshi ,  Xin Liu ,  Chandrashekhar Nagarajan ,  Anand Sumatilal Bhalgat ,  Wenjie Fu ,  Subha Ramakrishna Gummadi ,  Dianshi Li

IPC: G06Q40/02 ,  G06Q30/06

CPC classification number: G06Q40/02 ,  G06Q30/0601 ,  G06Q50/00

Abstract: An online system presents different content items to different sets of users to evaluate how changes to content or changes to the online system affect user interaction with the content items or presentation of the content items. However, if the online system receives compensation for presenting different content items, the online system may receive a disproportionate amount of compensation for presenting one of the content items that improves user interaction. To prevent such disproportionate allocation of compensation between presentation of different contents items, the online system allocates sets of users to whom different content items are eligible to be presented to maintain a specified budget for presenting the different content items. The online system also differently allocates users across sets to whom different content items are eligible for presentation to prevent biasing of users from presentation of other different content items to users done in parallel.

公开(公告)号：US10445788B2

公开(公告)日：2019-10-15

申请号：US14941329

申请日：2015-11-13

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Subha Ramakrishna Gummadi ,  Chandrashekhar Nagarajan

IPC: G06Q30/02 ,  G06Q30/00

Abstract: An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.

公开(公告)号：US20170140438A1

公开(公告)日：2017-05-18

申请号：US14941329

申请日：2015-11-13

Applicant: Facebook, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Subha Ramakrishna Gummadi ,  Chandrashekhar Nagarajan

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0249

Abstract: An advertising (“ad”) system allows users to specify a budget for an advertisement (“ad”) campaign including ad requests (“ads”), and the ad system automatically determines bids on a per-impression basis to pace the ad spend according to the budget. The ad system computes a “regret” metric for the ad campaign, which is the total amount over the course of the ad campaign that the advertiser had to pay for presenting an ad above the ideal bid (e.g., the bid that would have captured at least a threshold number of the lowest priced impressions during the ad campaign's life while spending the budget). The ad system may use the regret metric to indicate the performance of the ad campaign, e.g., as feedback for the advertiser.