公开(公告)号：US10713094B1

公开(公告)日：2020-07-14

申请号：US15970841

申请日：2018-05-03

Applicant: Facebook, Inc.

Inventor： Matthew Feldman ,  Li Yu ,  Wei Yu ,  Phillip Huang ,  Haomin Yu ,  Yufei Chen

IPC: G06F9/46 ,  G06F9/50 ,  G06Q30/02 ,  G06F16/487

Abstract: An online system maintains a plurality of content items. The online system selects and provides content items to users of the online system in response to impression opportunities to provide content items to users. A plurality of segments of the impression opportunities are determined. Each segment categorizes the impression opportunities. A relationship between a value metric and computing resources used in the selection process are determined for each segment. Each relationship provides a rate of increase of the value metric given an increase in computing resources used. An allocation of computing resources used per impression opportunity for each of segment is determined based on the rates. A plurality of impression opportunities are identified. In response, one or more content items are selected for each impression opportunity using computing resources according to the determined allocation for the segment to which each impression opportunity belongs.

公开(公告)号：US20180332136A1

公开(公告)日：2018-11-15

申请号：US16026548

申请日：2018-07-03

Applicant: Facebook, Inc.

Inventor： Mukund Narasimhan ,  Yingyi Liang ,  Xiaoliang Wei ,  Ita Pai ,  Bo Huai Victor Loh ,  Sara Motiee ,  Haomin Yu

IPC: H04L29/08 ,  H04W4/21 ,  H04L29/06 ,  H04W4/18 ,  G06F17/30 ,  G06Q50/00

CPC classification number: H04L67/306 ,  G06F17/30905 ,  G06Q50/01 ,  H04L67/02 ,  H04L69/22 ,  H04W4/18 ,  H04W4/21

Abstract: In one embodiment, a method includes sending a first request comprising an http-header that includes one or more http-header fields for a webpage from a first user to a computing server, receiving a second request for access to a first information associated with the mobile-client system from the computing server in response to the first request, wherein the first information comprises one or more user-profile fields associated with a user profile of the first user, sending the first information responsive to the second request to the computing server, and receiving the requested webpage customized based on one or more determined attributes of the mobile-client system from the computing server, the one or more attributes being determined based on a comparison between the one or more http-header fields and the one or more user-profile fields with a database comprising attributes of a plurality of types of mobile-client systems.

公开(公告)号：US10075554B2

公开(公告)日：2018-09-11

申请号：US13721900

申请日：2012-12-20

Applicant: Facebook, Inc.

Inventor： Mukund Narasimhan ,  Yingyi Liang ,  Xiaoliang Wei ,  Ita Pai ,  Bo Huai Victor Loh ,  Sara Motiee ,  Haomin Yu

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/30 ,  G06Q50/00 ,  H04W4/18 ,  H04L29/06 ,  H04W4/21

CPC classification number: H04L67/306 ,  G06F16/9577 ,  G06Q50/01 ,  H04L67/02 ,  H04L69/22 ,  H04W4/18 ,  H04W4/21

Abstract: In one embodiment, a method includes receiving a request for a webpage from a mobile-client system of a user, where the request includes an http-header, accessing information describing the user, determining the attributes of the mobile-client system based on the http-header and the information describing the user, and transmitting the webpage to the mobile-client system in response to the request, where the webpage has been customized based on the determined attributes of the mobile-client system.

公开(公告)号：US20150332317A1

公开(公告)日：2015-11-19

申请号：US14279149

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0246 ,  G06Q30/0247 ,  G06Q50/01

Abstract: An advertising system receives from an advertiser at a social networking system an advertisement request, the advertisement request comprising advertisement content and a specification of a target audience for the advertisement content. The advertising system defines a plurality of bid values for the advertisement request. For each of the plurality of bid values, the advertisement system estimates a corresponding value of advertisement reach for the target audience, for example, by estimating a number of users of the target audience for each of whom the given bid value is expected to have resulted in at least one successful impression. The advertiser is provided a visual representation of a bid-reach landscape representing the estimated plurality of advertisement reach values as a function of the plurality of bid values. The advertising system provides, to the advertiser, one or more recommendations for bid values for which corresponding return-on-investment metrics exceed a specified threshold.

Abstract translation: 广告系统在社交网络系统中从广告商接收广告请求，广告请求包括广告内容和广告内容的目标受众的规范。 广告系统定义广告请求的多个出价值。 对于多个投标值中的每一个，广告系统估计目标受众的广告到达的相应值，例如，通过估计预期给出的投标价值的每个的目标受众的用户数量 至少有一个成功的印象。 向广告商提供表示作为多个投标值的函数的估计的多个广告到达值的出价达标景观的视觉表示。 广告系统向广告商提供一个或多个关于投标价值的建议，其中相应的投资回报率度量超过指定的阈值。

公开(公告)号：US20150332310A1

公开(公告)日：2015-11-19

申请号：US14279131

申请日：2014-05-15

Applicant: Facebook, Inc.

Inventor： Xinyi Cui ,  Wenjie Fu ,  Haomin Yu ,  Ou Jin ,  Eitan Shay ,  Richard Bill Sim ,  Jun Yang

IPC: G06Q30/02 ,  G06Q50/00

CPC classification number: G06Q30/0275 ,  G06Q30/0206 ,  G06Q30/0242 ,  G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0283 ,  G06Q50/01

Abstract: An advertising system predicts advertisement reach for a received advertisement request based on an advertiser-specified bid amount and a specification of a target audience. The system samples the target audience, and for each sampled user of the target audience, accesses a recent impression history to obtain costs or bids associated with recent advertisement impressions. The system compares the advertiser-specified bid amount in the received advertisement request to costs or bid values associated with successful advertisement impressions, for each sampled user, in order to determine whether the received advertisement request would have won a bid auction for each given sampled user to successfully reach each given sampled user. An estimated aggregate reach for the sampled users is computed and extrapolated to the targeted user population to estimate a total reach of the advertisement content for the target audience.

Abstract translation: 广告系统基于广告商指定的出价金额和目标受众的规格来预测所接收的广告请求的广告到达。 系统对目标受众进行采样，对于目标受众的每个抽样用户，访问最近的展示历史记录以获取与最近广告展示相关联的成本或出价。 系统将收到的广告请求中的广告商指定的投标金额与成功的广告印象相关联的成本或出价值进行比较，以便确定所接收到的广告请求是否已经为每个给定的抽样用户赢得了竞标拍卖 成功到达每个给定的采样用户。 计算样本用户的估计总收视率并将其推广到目标用户群体，以估计目标受众的广告内容的总覆盖面。