公开(公告)号：US09756108B2

公开(公告)日：2017-09-05

申请号：US13868920

申请日：2013-04-23

Applicant: Google Inc.

Inventor： Arvind Jain ,  Anthony Charles Gentilcore ,  Steven K. Souders ,  Shishir Kumar Agrawal ,  Stephen E. Lamm ,  Michael Kleber ,  James Simonsen

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F17/30902 ,  G06F17/30 ,  H04L67/02 ,  H04L67/2847

Abstract: A computer-implemented method for preloading resources of a web page is provided. The method includes receiving a user request to navigate to a web page and issuing a request for a root page corresponding to the requested web page, wherein the root page identifies actual resources requested for loading the requested web page. The method also includes determining, based on a prior history of loading the requested web page, anticipated resources that are likely to be requested when loading the requested web page, and requesting the anticipated resources from a server associated with the anticipated resources at least until a time that the root page corresponding to the requested web page is received to determine the actual resources requested for loading the requested web page. Systems and machine-readable media are also provided.

公开(公告)号：US09479615B1

公开(公告)日：2016-10-25

申请号：US14170124

申请日：2014-01-31

Applicant: Google Inc.

Inventor： Michael Kleber ,  Mathieu Gagne ,  Nathan Peter Lucash ,  Johan Land ,  Jonathan Frank Guarino

IPC: G06F15/16 ,  H04L29/06

CPC classification number: H04L67/42 ,  G06Q30/0251 ,  H04L67/02 ,  H04W4/18

Abstract: Systems and methods for providing interstitial content are disclosed. A notification of an opportunity for presenting interstitial content on a client device is received at a content server. The content server generates an interstitial configuration object including computer-readable instructions for presenting the interstitial content on the client device and delivers the interstitial configuration object for execution by the client device. The interstitial configuration object causes the client device to render the interstitial content as a hidden element of a first resource while the first resource is presented on the client device and to reveal the rendered interstitial content in response to a user command to navigate away from the first resource.

Abstract translation: 公开了用于提供间隙内容的系统和方法。 在内容服务器上接收到在客户端设备上呈现插页式内容的机会的通知。 内容服务器生成包括用于在客户端设备上呈现插页式内容的计算机可读指令的插页式配置对象，并且传递该间隙配置对象以供客户端设备执行。 所述插页式配置对象使得所述客户端设备将所述插页式内容呈现为所述第一资源的隐藏元素，同时所述第一资源被呈现在所述客户端设备上并且响应于用户命令来显示所述呈现的插页式内容以远离所述第一资源 资源。

公开(公告)号：US09319451B2

公开(公告)日：2016-04-19

申请号：US13942301

申请日：2013-07-15

Applicant: Google Inc.

Inventor： Sandeep Sarat ,  Mathieu Gagne ,  Michael Kleber ,  Eric Shienbrood

IPC: G06F15/16 ,  G06F11/00 ,  G06F17/30 ,  G06F3/00 ,  G06F3/048 ,  H04W4/00 ,  H04L29/08 ,  G06F17/22 ,  G06Q20/38 ,  G06Q20/12 ,  G06F11/34 ,  H04L12/26 ,  G06Q30/02

CPC classification number: H04L67/02 ,  G06F11/3495 ,  G06F17/2235 ,  G06F17/30876 ,  G06F17/30887 ,  G06Q20/123 ,  G06Q20/38 ,  G06Q30/02 ,  H04L43/50 ,  H04L67/141 ,  H04L67/22

Abstract: A method for selecting an accounting technique for recording interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, and configuring the content item to cause the user device to store a ping identifier in a local memory of the user device. The method further includes distributing the content item to the user device. The distributed content item includes a hyperlink having a ping attribute which causes the user device to send a ping request to one or more servers. The method further includes receiving the ping identifier from the user device, determining whether the ping request was received at the one or more servers, and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.

Abstract translation: 用于选择用于记录与电子内容的交互的计费技术的方法包括从用户设备接收对内容项目的请求，响应于该请求选择内容项目，以及配置内容项目以使得用户设备存储ping 标识符在用户设备的本地存储器中。 该方法还包括将内容项分发到用户设备。 分发内容项目包括具有ping属性的超链接，其使得用户设备向一个或多个服务器发送ping请求。 该方法还包括从用户设备接收ping标识符，确定在一个或多个服务器上是否接收到ping请求，以及基于确定结果选择基于ping的计费技术或基于重定向的计费技术。

公开(公告)号：US09083676B2

公开(公告)日：2015-07-14

申请号：US13942289

申请日：2013-07-15

Applicant: Google Inc.

Inventor： Sandeep Sarat ,  Mathieu Gagne ,  Michael Kleber ,  Eric Shienbrood

IPC: G06F15/16 ,  H04L29/08 ,  G06F17/22

CPC classification number: H04L67/02 ,  G06F17/2235 ,  H04L67/22

Abstract: A method for reliably using ping to account for interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, determining whether the user device is ping enabled, and generating a hyperlink for inclusion with the selected content item. The hyperlink has a target URL and a ping attribute. At least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled. The method further includes distributing the content item and the hyperlink to the user device and receiving a ping request from the user device. The ping request includes the target URL and an identifier of the distributed content item. The method further includes accounting for the interaction in response to receiving the ping request from the user device.

Abstract translation: 用于可靠地使用ping来考虑与电子内容的交互的方法包括从用户设备接收对内容项目的请求，响应于该请求选择内容项，确定用户设备是否被启用ping，以及生成超链接 包含所选内容项。 超链接具有目标URL和ping属性。 目标URL和ping属性中的至少一个基于用户设备是否启用ping的结果。 该方法还包括将内容项和超链接分发到用户设备并从用户设备接收ping请求。 ping请求包括目标URL和分发的内容项的标识符。 该方法进一步包括响应于从用户设备接收到ping请求而考虑交互。

公开(公告)号：US20150019691A1

公开(公告)日：2015-01-15

申请号：US13942301

申请日：2013-07-15

Applicant: Google Inc.

Inventor： Sandeep Sarat ,  Mathieu Gagne ,  Michael Kleber ,  Eric Shienbrood

IPC: H04L29/08 ,  G06F17/22

CPC classification number: H04L67/02 ,  G06F11/3495 ,  G06F17/2235 ,  G06F17/30876 ,  G06F17/30887 ,  G06Q20/123 ,  G06Q20/38 ,  G06Q30/02 ,  H04L43/50 ,  H04L67/141 ,  H04L67/22

Abstract: A method for selecting an accounting technique for recording interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, and configuring the content item to cause the user device to store a ping identifier in a local memory of the user device. The method further includes distributing the content item to the user device. The distributed content item includes a hyperlink having a ping attribute which causes the user device to send a ping request to one or more servers. The method further includes receiving the ping identifier from the user device, determining whether the ping request was received at the one or more servers, and selecting a ping-based accounting technique or a redirect-based accounting technique based on a result of the determination.

Abstract translation: 用于选择用于记录与电子内容的交互的计费技术的方法包括从用户设备接收对内容项目的请求，响应于该请求选择内容项目，以及配置内容项目以使得用户设备存储ping 标识符在用户设备的本地存储器中。 该方法还包括将内容项分发到用户设备。 分发内容项目包括具有ping属性的超链接，其使得用户设备向一个或多个服务器发送ping请求。 该方法还包括从用户设备接收ping标识符，确定在一个或多个服务器上是否接收到ping请求，以及基于确定结果选择基于ping的计费技术或基于重定向的计费技术。

公开(公告)号：US10423674B1

公开(公告)日：2019-09-24

申请号：US15014807

申请日：2016-02-03

Applicant: Google Inc.

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F7/00 ,  G06F17/30 ,  G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.

公开(公告)号：US20160150044A1

公开(公告)日：2016-05-26

申请号：US15010106

申请日：2016-01-29

Applicant: Google Inc.

Inventor： Shing Franky Sze ,  Michael Kleber ,  Mathieu Gagne ,  Leonidas Kontothanassis

IPC: H04L29/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for reducing redirects. In one aspect, a method includes receiving request data indicating that a user device has requested a content item. The request data specifies other data processing apparatus to which user interactions with the content item are to be reported. The content item includes a reference to a resource that is requested in response to user interaction with the content item. Response data is provided. The response data includes data that cause presentation of the content item. Interaction data is received specifying user interaction with the content item occurred. Redirect data is provided that cause the user device to be redirected to the resource. Reporting data is provided to the other data processing apparatus, specifying user interaction with the content item occurred. The reporting data is provided asynchronously relative to the redirect data.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于减少重定向。 一方面，一种方法包括接收指示用户设备已经请求内容项的请求数据。 请求数据指定要与内容项目进行用户交互的其他数据处理装置。 内容项目包括对响应于与内容项目的用户交互而请求的资源的引用。 提供响应数据。 响应数据包括导致呈现内容项目的数据。 接收到交互数据，指定与发生的内容项目的用户交互。 提供重定向数据，导致用户设备被重定向到资源。 向其他数据处理装置提供报告数据，指定与发生的内容项目的用户交互。 报告数据是相对于重定向数据异步提供的。

公开(公告)号：US20150019690A1

公开(公告)日：2015-01-15

申请号：US13942289

申请日：2013-07-15

Applicant: Google Inc.

Inventor： Sandeep Sarat ,  Mathieu Gagne ,  Michael Kleber ,  Eric Shienbrood

IPC: H04L29/08 ,  G06F17/22

CPC classification number: H04L67/02 ,  G06F17/2235 ,  H04L67/22

Abstract: A method for reliably using ping to account for interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, determining whether the user device is ping enabled, and generating a hyperlink for inclusion with the selected content item. The hyperlink has a target URL and a ping attribute. At least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled. The method further includes distributing the content item and the hyperlink to the user device and receiving a ping request from the user device. The ping request includes the target URL and an identifier of the distributed content item. The method further includes accounting for the interaction in response to receiving the ping request from the user device.

Abstract translation: 用于可靠地使用ping来考虑与电子内容的交互的方法包括从用户设备接收对内容项目的请求，响应于该请求选择内容项，确定用户设备是否被启用ping，以及生成超链接 包含所选内容项。 超链接具有目标URL和ping属性。 目标URL和ping属性中的至少一个基于用户设备是否启用ping的结果。 该方法还包括将内容项和超链接分发到用户设备并从用户设备接收ping请求。 ping请求包括目标URL和分发的内容项的标识符。 该方法进一步包括响应于从用户设备接收到ping请求而考虑交互。

公开(公告)号：US10013502B1

公开(公告)日：2018-07-03

申请号：US15669842

申请日：2017-08-04

Applicant: Google Inc.

Inventor： Arvind Jain ,  Anthony Charles Gentilcore ,  Steven K. Souders ,  Shishir Kumar Agrawal ,  Stephen E. Lamm ,  Michael Kleber ,  James Simonsen

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/9574 ,  G06F16/00 ,  H04L67/02 ,  H04L67/2847

Abstract: A computer-implemented method for preloading resources of a web page is provided. The method includes receiving a user request to navigate to a web page and issuing a request for a root page corresponding to the requested web page, wherein the root page identifies actual resources requested for loading the requested web page. The method also includes determining, based on a prior history of loading the requested web page, anticipated resources that are likely to be requested when loading the requested web page, and requesting the anticipated resources from a server associated with the anticipated resources at least until a time that the root page corresponding to the requested web page is received to determine the actual resources requested for loading the requested web page. Systems and machine-readable media are also provided.