公开(公告)号：US09479615B1

公开(公告)日：2016-10-25

申请号：US14170124

申请日：2014-01-31

Applicant: Google Inc.

Inventor： Michael Kleber ,  Mathieu Gagne ,  Nathan Peter Lucash ,  Johan Land ,  Jonathan Frank Guarino

IPC: G06F15/16 ,  H04L29/06

CPC classification number: H04L67/42 ,  G06Q30/0251 ,  H04L67/02 ,  H04W4/18

Abstract: Systems and methods for providing interstitial content are disclosed. A notification of an opportunity for presenting interstitial content on a client device is received at a content server. The content server generates an interstitial configuration object including computer-readable instructions for presenting the interstitial content on the client device and delivers the interstitial configuration object for execution by the client device. The interstitial configuration object causes the client device to render the interstitial content as a hidden element of a first resource while the first resource is presented on the client device and to reveal the rendered interstitial content in response to a user command to navigate away from the first resource.

Abstract translation: 公开了用于提供间隙内容的系统和方法。 在内容服务器上接收到在客户端设备上呈现插页式内容的机会的通知。 内容服务器生成包括用于在客户端设备上呈现插页式内容的计算机可读指令的插页式配置对象，并且传递该间隙配置对象以供客户端设备执行。 所述插页式配置对象使得所述客户端设备将所述插页式内容呈现为所述第一资源的隐藏元素，同时所述第一资源被呈现在所述客户端设备上并且响应于用户命令来显示所述呈现的插页式内容以远离所述第一资源 资源。

公开(公告)号：US10423674B1

公开(公告)日：2019-09-24

申请号：US15014807

申请日：2016-02-03

Applicant: Google Inc.

Inventor： Matthew Strecker Burriesci ,  David Kent German ,  Mathieu Gagne ,  Michael Kleber ,  Jonathan Frank Guarino ,  Guy Maor

IPC: G06F7/00 ,  G06F17/30 ,  G06F16/951

Abstract: When a client device loads a resource, a request for a first content item for a first content item slot is transmitted to a content item selection system. The content item selection system uses a predictive model to determine a predicted content item slot based on a document object model position of the first content item slot and a URL of the resource or a publisher identifier. Parameters for the predicted content item slot are used to select a subsequent content item for the predicted content item slot. The first content item and the subsequent content item are transmitted to the client device responsive to the request. The subsequent content item includes metadata indicative of the parameters of the predicted content item slot to be matched to a subsequent content item slot of the resource.