公开(公告)号：US09219788B1

公开(公告)日：2015-12-22

申请号：US14150238

申请日：2014-01-08

Applicant: GOOGLE INC.

Inventor： Florian Buron ,  Hristo Stefanov Stefanov ,  Reto Strobl ,  Steven George Dropsho ,  Ralitsa Lyudmilova Angelova

IPC: G06Q30/00 ,  H04L29/08 ,  G06Q30/02

CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  G06Q30/0269 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306

Abstract: Methods and systems for serving at least one online resource item to a user based on a state of the user are provided. A host computing device in communication with a memory receives data representing a record of movements of a user device. A user device profile associates locations of the user device with points in time, and with a state of a user. Following receipt of a resource request from the user device, a state of the user is determined. After at least one candidate online resource item responsive to the resource request are received, at least one online resource item relevant to the state of the user is identified and served to the user device.

Abstract translation: 提供了用于基于用户的状态向用户提供至少一个在线资源项的方法和系统。 与存储器通信的主计算设备接收表示用户设备的移动记录的数据。 用户设备简档将用户设备的位置与时间点和用户的状态相关联。 在从用户设备接收到资源请求之后，确定用户的状态。 在接收到响应于资源请求的至少一个候选在线资源项目之后，识别与用户状态相关的至少一个在线资源项并向用户设备提供服务。

公开(公告)号：US20150081604A1

公开(公告)日：2015-03-19

申请号：US14552001

申请日：2014-11-24

Applicant: Google Inc.

Inventor： Juan Carlos Niebles Duque ,  Hrishikesh Aradhye ,  Luciano Sbaiz ,  Jay Yagnik ,  Reto Strobl

IPC: G06N5/04 ,  G06N99/00

CPC classification number: G06N99/005 ,  G06F17/30781 ,  G06K9/00744 ,  H04L65/4084 ,  H04N21/23418 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/25891

Abstract: A demographics analysis trains classifier models for predicting demographic attribute values of videos and users not already having known demographics. In one embodiment, the demographics analysis system trains classifier models for predicting demographics of videos using video features such as demographics of video uploaders, textual metadata, and/or audiovisual content of videos. In one embodiment, the demographics analysis system trains classifier models for predicting demographics of users (e.g., anonymous users) using user features based on prior video viewing periods of users. For example, viewing-period based user features can include individual viewing period statistics such as total videos viewed. Further, the viewing-period based features can include distributions of values over the viewing period, such as distributions in demographic attribute values of video uploaders, and/or distributions of viewings over hours of the day, days of the week, and the like.

Abstract translation: 人口统计学分析训练分类器模型，用于预测未知人口统计信息的视频和用户的人口特性值。 在一个实施例中，人口统计分析系统训练分类器模型，以使用诸如视频上传者的人口统计学，文本元数据和/或视频的视听内容的视频特征来预测视频的人口统计。 在一个实施例中，人口统计分析系统训练分类器模型，以基于用户的先前视频观看时段使用用户特征来预测用户（例如，匿名用户）的人口统计。 例如，基于观看期的用户特征可以包括个体观看期间统计，例如观看的总视频。 此外，基于观看期间的特征可以包括在观看期间的值的分布，诸如视频上传者的人口统计属性值中的分布，和/或一天中的几天，星期几等的观看次数分布。

公开(公告)号：US09830382B1

公开(公告)日：2017-11-28

申请号：US15401635

申请日：2017-01-09

Applicant: Google Inc.

Inventor： Reto Strobl

IPC: G06F17/30 ,  H04L29/06 ,  H04L29/08

CPC classification number: G06F17/30675 ,  G06F17/30867 ,  H04L67/02 ,  H04L67/32

Abstract: Aspects and implementations of the present disclosure are directed to methods of and systems for search lift remarketing. In general, in some implementations, a first content item is distributed to client devices and search lift attributable to the first content item is measured by examining subsequent requests received from client devices to which the first content item has been distributed as compared to requests received from similar client devices to which the first content item has not been distributed. Keywords benefiting from search-lift attributable to the first content item are used to determine when to send a second content item in response to requests from client devices in a select audience. In some implementations, requests are compared to identify a set of keywords invoked more frequently after presentation of the first content item where an increase in usage exceeds a threshold or otherwise indicates a statistical significance.

公开(公告)号：US20150178769A1

公开(公告)日：2015-06-25

申请号：US14140263

申请日：2013-12-24

Applicant: Google Inc.

Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

IPC: G06Q30/02

CPC classification number: G06Q30/0246 ,  G06F7/24 ,  G06F16/335 ,  H04L63/0421 ,  H04L63/0428 ,  H04L63/104 ,  H04L67/42

Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

Abstract translation: 为了提供安全的单源面板观众测量数据，同时提供面板成员资格的机密性和安全性，受众测量服务器可以捕获接收内容的设备的内容标识符和客户端标识符。 面板提供商可以经由客户端标识符的散列来生成概率数据结构。 观众测量服务器可以使用过滤器阵列来提取包括小组成员的数据的测量数据的子集以及一些非小组成员的数据作为误报，而不能区分成员和非成员 。 观众测量服务器可以将所提取的数据子集加密为与数据项相对应的每个客户识别码作为密钥，并将加密数据发送到面板提供商，从而将面板和一些非面板数据同面板提供商 只能解密对应于其自己的面板成员的数据。

公开(公告)号：US20140189047A1

公开(公告)日：2014-07-03

申请号：US13731231

申请日：2012-12-31

Applicant: Google Inc.

Inventor： Reto Strobl ,  Tamas Foldenyi

IPC: H04L29/08

CPC classification number: H04L67/20 ,  H04L67/26 ,  H04L67/327

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for serving advertisements. In one aspect, a method includes receiving, from a user device, a request for a content item for presentation with a first resource. The first resource is associated with a first content category. A first set of content items that are eligible for presentation with resources associated with the first content category are identified. A determination is made that the user device navigated to the first resource from a second resource. The second resource is associated with a second content category, different than the first content category. A second set of content items that are eligible for presentation with resources associated with the second content category are identified. A content item is selected from among the first and second set of content items. The selected content item is provided to the user device.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的用于服务广告的计算机程序。 一方面，一种方法包括从用户设备接收用于呈现与第一资源的内容项目的请求。 第一个资源与第一个内容类别相关联。 识别符合与第一内容类别相关联的资源呈现的第一组内容项目。 确定用户设备从第二资源导航到第一资源。 第二资源与不同于第一内容类别的第二内容类别相关联。 识别符合与第二内容类别相关联的资源呈现的第二组内容项目。 从第一和第二组内容项目中选择内容项目。 所选择的内容项被提供给用户设备。

公开(公告)号：US20160292716A1

公开(公告)日：2016-10-06

申请号：US14594733

申请日：2014-03-11

Applicant: GOOGLE INC.

Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

IPC: G06Q30/02 ,  H04L29/06

CPC classification number: G06Q30/0246 ,  G06F7/24 ,  G06F16/335 ,  H04L63/0421 ,  H04L63/0428 ,  H04L63/104 ,  H04L67/42

Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

公开(公告)号：US20160027037A1

公开(公告)日：2016-01-28

申请号：US14470653

申请日：2014-08-27

Applicant: Google Inc.

Inventor： Congxing Cai ,  Iman Sadeghi ,  Farnaz Azmoodeh ,  Aaron Shon ,  Jonas Yngvesson ,  Reto Strobl

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0246

Abstract: Systems, methods, and computer-readable storage media that may be used to attribute events such as clicks and conversions to impressions are provided. One method includes determining a local time and a timezone associated with each of a plurality of events of a content campaign. The method further includes generating a first event grouping including a first set of events having timezones matching at least one grouping timezones. The method further includes generating a second event grouping including a second set of the events based on both the local times and the timezones of the events. Generating the second event grouping includes selecting the second set of events based on the local times of the events in view of the timezones of the events. The method further includes, for each grouping, determining a number of events associated with frequency groups based on a number of impression events associated with the events.

Abstract translation: 提供了可用于将诸如点击和转化等事件归因于展示的系统，方法和计算机可读存储介质。 一种方法包括确定与内容活动的多个事件中的每一个相关联的本地时间和时区。 该方法还包括生成包括具有与至少一个分组时区相匹配的时区的第一组事件的第一事件分组。 该方法还包括基于事件的本地时间和时区两者来生成包括第二组事件的第二事件分组。 生成第二事件分组包括考虑到事件的时区，基于事件的本地时间选择第二组事件。 该方法还包括，对于每个分组，基于与事件相关联的多个展示事件来确定与频率组相关联的事件的数量。

公开(公告)号：US10445769B2

公开(公告)日：2019-10-15

申请号：US14140263

申请日：2013-12-24

Applicant: Google Inc.

Inventor： Raimundo Mirisola ,  Oliver Thomas Gaymond ,  Andras Orban ,  Reto Strobl

IPC: G06Q30/02 ,  G06F16/335 ,  G06F7/24 ,  H04L29/06

Abstract: To provide secure single-source panel audience measurement data while providing confidentiality and security of panel membership, an audience measurement server may capture content identifiers and client identifiers of devices receiving content. A panel provider may generate a probabilistic data structure via a hash of the client identifiers. The audience measurement server may utilize the filter array to extract a subset of measurement data including the data of the panel members, as well as data of some non-panel members as false positives, without being able to distinguish between the members and non-members. The audience measurement server may encrypt the extracted subset of data with each client identifier corresponding to an item of data as a key, and send the encrypted data to the panel provider, thus including both panel and some non-panel data, with the panel provider only able to decrypt data corresponding to its own panel members.

公开(公告)号：US09569502B1

公开(公告)日：2017-02-14

申请号：US14075674

申请日：2013-11-08

Applicant: Google Inc.

Inventor： Reto Strobl

IPC: G06F17/30 ,  H04L29/06

CPC classification number: G06F17/30675 ,  G06F17/30867 ,  H04L67/02 ,  H04L67/32

Abstract: Aspects and implementations of the present disclosure are directed to methods of and systems for search lift remarketing. In general, in some implementations, a first content item is distributed to client devices and search lift attributable to the first content item is measured by examining subsequent requests received from client devices to which the first content item has been distributed as compared to requests received from similar client devices to which the first content item has not been distributed. Keywords benefiting from search-lift attributable to the first content item are used to determine when to send a second content item in response to requests from client devices in a select audience. In some implementations, requests are compared to identify a set of keywords invoked more frequently after presentation of the first content item where an increase in usage exceeds a threshold or otherwise indicates a statistical significance.

Abstract translation: 本公开的方面和实现涉及用于搜索提升再现的方法和系统。 通常，在一些实现中，第一内容项目被分发到客户端设备，并且归因于第一内容项目的搜索提升是通过从与从第一内容项目接收到的请求相关联的客户端设备接收的后续请求来测量的 第一内容项尚未分发到的类似的客户端设备。 利用归因于第一内容项目的搜索提升而获益的关键字用于响应于选择受众中的客户端设备的请求来确定何时发送第二内容项目。 在一些实现中，比较请求以识别在呈现使用量增加超过阈值或以其他方式指示统计显着性的第一内容项目呈现之后更频繁地调用的一组关键字。

公开(公告)号：US20160092927A1

公开(公告)日：2016-03-31

申请号：US14954216

申请日：2015-11-30

Applicant: GOOGLE INC.

Inventor： Florian Buron ,  Hristo Stefanov Stefanov ,  Reto Strobl ,  Steven George Dropsho ,  Ralitsa Lyudmilova Angelova

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0267 ,  G06Q30/0261 ,  G06Q30/0269 ,  H04L67/18 ,  H04L67/22 ,  H04L67/306

Abstract: Methods and systems for serving at least one online resource item to a user based on a state of the user are provided. A host computing device in communication with a memory receives data representing a record of movements of a user device. A user device profile associates locations of the user device with points in time, and with a state of a user. Following receipt of a resource request from the user device, a state of the user is determined. After at least one candidate online resource item responsive to the resource request are received, at least one online resource item relevant to the state of the user is identified and served to the user device.

Abstract translation: 提供了用于基于用户的状态向用户提供至少一个在线资源项的方法和系统。 与存储器通信的主计算设备接收表示用户设备的移动记录的数据。 用户设备简档将用户设备的位置与时间点和用户的状态相关联。 在从用户设备接收到资源请求之后，确定用户的状态。 在接收到响应于资源请求的至少一个候选在线资源项目之后，识别与用户状态相关的至少一个在线资源项并向用户设备提供服务。