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    SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY
    1.
    发明申请
    SYSTEMS AND METHODS FOR SELECTING AND SERVING CONTENT ITEMS BASED ON VIEW PROBABILITY 审中-公开
    基于视图概率选择和服务内容项目的系统和方法

    公开(公告)号：US20140372205A1

    公开(公告)日：2014-12-18

    申请号：US13916407

    申请日：2013-06-12

    Applicant: Google Inc.

    Inventor： Jonathan William Ray ,  Farnaz Azmoodeh ,  Eric Wood ,  Congxing Cai ,  Paul Schelte Albert Reitsma ,  Glenn Wilson ,  Peng Zhang ,  Troy Louis Walker

    IPC: G06Q30/02

    CPC classification number: G06Q30/0254 ,  G06F17/2247 ,  G06K9/00469 ,  G06K9/6202 ,  G06Q30/0242 ,  G06Q30/0275

    Abstract: A system may select and serve content items based on a view probability. The view probability may be determined using a view probability predictive model and one or more current viewability variables. Based on the determined view probability output by the view probability predictive model, a content item may be selected and served. A script may be included with or otherwise associated with the data output to effect presentation of the selected content item. The script outputs data indicative of whether the served content item is viewed on a display of a device. The script may output data indicating that the served content item is viewed when at least a predetermined percentage of the pixels of the served content item are within a viewable region for a period of time. A served content item may be determined to not have been viewed if a predetermined period of time elapses.

    Abstract translation: 系统可以基于视图概率来选择和提供内容项。 可以使用视图概率预测模型和一个或多个当前可见度变量来确定视图概率。 基于由视图概率预测模型输出的确定的视图概率，可以选择并提供内容项。 脚本可以包括在数据输出中或以其他方式与数据输出相关联以实现所选内容项的呈现。 该脚本输出指示在所述设备的显示器上是否观看所述被服务的内容项目的数据。 当所服务的内容项目的至少一个预定百分比的像素在可视区域内一段时间时，脚本可以输出指示所服务的内容项目被查看的数据。 如果经过预定的时间段，则可以确定所服务的内容项目不被查看。

    IMAGE PIXEL STATUS DETERMINATION
    2.
    发明申请
    IMAGE PIXEL STATUS DETERMINATION 审中-公开
    图像像素状态确定

    公开(公告)号：US20160335664A1

    公开(公告)日：2016-11-17

    申请号：US15091323

    申请日：2016-04-05

    Applicant: Google Inc.

    Inventor： Jonathan William Ray ,  Farnaz Azmoodeh ,  Eric Wood ,  Congxing Cai ,  Paul Schelte Albert Reitsma ,  Glenn Wilson ,  Peng Zhang ,  Troy Louis Walker

    IPC: G06Q30/02 ,  G06K9/00 ,  G06K9/62 ,  G06F17/22

    CPC classification number: G06Q30/0254 ,  G06F17/2247 ,  G06K9/00469 ,  G06K9/6202 ,  G06Q30/0242 ,  G06Q30/0275

    Abstract: Systems and methods to determine image pixel status on a hardware display are provided. The systems and methods can determine a status of a uniquely identifiable measurement pixel of a first content item displayed on a display of a client device. The status can indicate that the measurement pixel is present in a viewable region of the display. The systems and methods can receive viewability variables from the client device. The viewability variables can include information regarding physical and electrical characteristics of the display, and can include information regarding data displayed on the display. The systems and methods can generate a view probability predictive model based on statuses and viewability variables determined from other client devices that previously displayed content items having measurement pixels.

    Abstract translation: 提供了确定硬件显示器上图像像素状态的系统和方法。 系统和方法可以确定在客户端设备的显示器上显示的第一内容项目的唯一可识别的测量像素的状态。 该状态可以指示测量像素存在于显示器的可视区域中。 系统和方法可以从客户端设备接收可见性变量。 可见度变量可以包括关于显示器的物理和电特性的信息，并且可以包括关于在显示器上显示的数据的信息。 系统和方法可以基于先前显示具有测量像素的内容项的其他客户端设备确定的状态和可见度变量来生成视图概率预测模型。

    EVENT GROUPING USING TIMEZONES
    3.
    发明申请
    EVENT GROUPING USING TIMEZONES 审中-公开
    使用时间的事件分组

    公开(公告)号：US20160027037A1

    公开(公告)日：2016-01-28

    申请号：US14470653

    申请日：2014-08-27

    Applicant: Google Inc.

    Inventor： Congxing Cai ,  Iman Sadeghi ,  Farnaz Azmoodeh ,  Aaron Shon ,  Jonas Yngvesson ,  Reto Strobl

    IPC: G06Q30/02

    CPC classification number: G06Q30/0243 ,  G06Q30/0246

    Abstract: Systems, methods, and computer-readable storage media that may be used to attribute events such as clicks and conversions to impressions are provided. One method includes determining a local time and a timezone associated with each of a plurality of events of a content campaign. The method further includes generating a first event grouping including a first set of events having timezones matching at least one grouping timezones. The method further includes generating a second event grouping including a second set of the events based on both the local times and the timezones of the events. Generating the second event grouping includes selecting the second set of events based on the local times of the events in view of the timezones of the events. The method further includes, for each grouping, determining a number of events associated with frequency groups based on a number of impression events associated with the events.

    Abstract translation: 提供了可用于将诸如点击和转化等事件归因于展示的系统，方法和计算机可读存储介质。 一种方法包括确定与内容活动的多个事件中的每一个相关联的本地时间和时区。 该方法还包括生成包括具有与至少一个分组时区相匹配的时区的第一组事件的第一事件分组。 该方法还包括基于事件的本地时间和时区两者来生成包括第二组事件的第二事件分组。 生成第二事件分组包括考虑到事件的时区，基于事件的本地时间选择第二组事件。 该方法还包括，对于每个分组，基于与事件相关联的多个展示事件来确定与频率组相关联的事件的数量。

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