公开(公告)号：US20160027037A1

公开(公告)日：2016-01-28

申请号：US14470653

申请日：2014-08-27

Applicant: Google Inc.

Inventor： Congxing Cai ,  Iman Sadeghi ,  Farnaz Azmoodeh ,  Aaron Shon ,  Jonas Yngvesson ,  Reto Strobl

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0246

Abstract: Systems, methods, and computer-readable storage media that may be used to attribute events such as clicks and conversions to impressions are provided. One method includes determining a local time and a timezone associated with each of a plurality of events of a content campaign. The method further includes generating a first event grouping including a first set of events having timezones matching at least one grouping timezones. The method further includes generating a second event grouping including a second set of the events based on both the local times and the timezones of the events. Generating the second event grouping includes selecting the second set of events based on the local times of the events in view of the timezones of the events. The method further includes, for each grouping, determining a number of events associated with frequency groups based on a number of impression events associated with the events.

Abstract translation: 提供了可用于将诸如点击和转化等事件归因于展示的系统，方法和计算机可读存储介质。 一种方法包括确定与内容活动的多个事件中的每一个相关联的本地时间和时区。 该方法还包括生成包括具有与至少一个分组时区相匹配的时区的第一组事件的第一事件分组。 该方法还包括基于事件的本地时间和时区两者来生成包括第二组事件的第二事件分组。 生成第二事件分组包括考虑到事件的时区，基于事件的本地时间选择第二组事件。 该方法还包括，对于每个分组，基于与事件相关联的多个展示事件来确定与频率组相关联的事件的数量。